Why Campaign?Campaign effectiveness in the

community and voluntary sectors

Titus AlexanderHead of Campaigning NSG

Who is here?

Other

Activist / campaigner

Statutory body / public service

Community / Voluntary organisation

Voluntary / community support provider

Second tier VCS support provider

1. What is campaigning?

2. Why campaign?

3. How to campaign

4. Building campaign effectiveness

campaign support needs

What is campaigning?

Organising for

what you want

What is campaigning?

Organising for

change

What is campaigning?

Name a campaigner

What is campaigning?

Peter Tatchell, Shadow Trade & Industry Secretary Alan Duncan MP

Behaviour change campaigns

What is campaigning?

lobbyingAwareness

raising

Behaviour change Institutional change

advocacyGovernance /

politics

Public affairs

Empowerment Participation

Learning active citizenship& practical politics

Policy

Why campaign?

Crises face humanity …

• climate change • loss of biodiversity • fresh water • fish stocks • food security • population growth • aids and disease • resource

distribution• poverty

• inequality• unemployment, • migration, • refugees • racism &

xenophobia • arms proliferation• conflict • crime • terrorism

Community problems …

• debt / credit• unemployment • childcare • support for carers• rural transport• disabled parking • play space • youth facilities• litter

• migration • racism• social cohesion• public services• planning issues • benefits system

• poverty

• inequality

Why campaign?

One way to achieve your aims

Why campaign?

Collective problem solving

Why campaign?

1. World is not perfect

2. Achieve your aims

3. Collective problem solving

Why campaign?

AdvocacyExperts by experienceEmpowermentActive citizenship / Take PartDuty to promote democracyImproving public servicesPublic participation

Public agenda

How to campaign

How to campaignWhat is most important for success?

Listen&

learn

1

2

How to campaignWhat is most important for success?

Realise your

Power3

Forms of power

confidence, intergrity and self belief

knowledge and expertise

resources – money, tools and other assets

position - control over decisions

collective action

networks

celebrity

self-knowledge

We are more power than we imagine

O = E + ROutcome = Event plus Response

Our power is in the response

Campaign journey diagram

How to campaignStart with the end

Know your stuff

Plan your campaign

Communicate!

Mobilise your power

Celebrate!

issues

MethodsPeople &

structures

How to build campaign effectiveness

1. Clarity of aims & values2. Campaign consciousness3. Internal communications & systems4. Skills and knowledge5. Cultivate contacts & networks6. Reflect, evaluate & learn7. Support networks

NCVO/CapacityBuilders campaiging effectiveness

1. Conferences2. Publications3. Courses / workshops4. Case studies5. LOUDER website6. Connections & support networks

www.ncvo-vol.org.uk/campaigning

Campaign Support Issues Mapping

Campaigning in the

North West1. What are you campaigning about?

2. What support is there?

3. What support is needed?

Campaign Continuum

GlobalEUStateNation/regionProfessionSectorInstitutionLocal areaOfficeGroupIndividual

Behaviour Practice Policy Law System

feminism

Belief

Level