Making the Move: Creating a State

Government Relations Program

Making the Move: Creating a State

Government Relations Program

Presented byCorky Kyle, CAEPresidentThe Kyle GroupSeptember 16, 2005ASA Leadership Forum

A Special Responsibility

“The great and invigorating influences in American life have been the unorthodox: the people who challenge an existing institution or way of life, or say and do things that make people think”

Interview, 1958Justice William O. Douglas

Membership Responsibility

“Every man owes a part of his time and money to the business or industry in which he is engaged. No man has a moral right to withhold his support from an organization that is striving to improve conditions within his sphere”

Teddy Roosevelt - 1908

Overview

• Is a Government Relations Program needed?

• What is a Government Relations Program?

• Core Elements of an Government Relations Program

• Getting Started• Implementation• Measuring Success

• Patience, Persistence, Tenacity, Perseverance

Is a Government Relations Program Needed?

• What is causing the pain!– Membership Information – Legislative/Regulatory Interference– Someone moved the Cheese!

• How can it be handled?– Regulatory– Legislative – Judicial– Association Involvement– All of the Above

What is a State Government Relations Program?

• A “State Government Relations Program” is a program that;– Informs members, legislators and regulators

of governmental developments and laws– Participates directly in the legislative -

regulatory political process– Educates members, legislators and

regulatory officials on the issues affecting the association

– Communicates the viewpoints of the association to legislators and regulators in the political arena

– Governs the legislative and regulatory activities of the association

Core Elements

• Vision Statement• Mission statement• Statement of Purpose - Mandate• Job Descriptions• Budget• Issues Statement• State Government Relations Plan• Communications Plan• Training Plan

Getting Started

• Committee Creation• Recruitment of committee

members• Creation of ;

Vision StatementMission StatementJob DescriptionsIssuesPlanBudget

Implementation

• Understand Legislative Process• Build Relationships• Build Grassroots• Drafting Information Pieces• Communications to

Members/Legislators/Regulators• Monitoring Issues• Sell the Program• Identify Friends• Identifying Opposition• Hiring a Legislative Professional

Measuring Success

• Has committee implemented strategic plan?• Have issues been identified?• Has out reach program touched legislators

and regulators?• Are volunteers participating in the program?• Has there been acceptance by membership?• Was Budget realistic?• Was management of issues successful?• Was there interaction with other groups?

Patience, Persistence, Tenacity,

Perseverance

• It takes time to build a State Government Relations Program

• Running a State Government Relations Program is more an Art than a Science

• It requires PPTP• Reward Everyone• Celebrate every success – Learn from

each Mistake• Never stop recruiting• Never, Never, Never Give Up

Lets Stay In Touch!

Corky Kyle, CAEPresidentThe Kyle GroupPenn Center1301 Pennsylvania Street, Suite 250Denver, Colorado 80203Office: 303-302-1109Fax: 303-302-1108Cell: 303-263-5422E-Mail: Ckyle@TheKyleGroup.ComWeb: WWW.TheKyleGroup.Com