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Sam Roach Co- Founder, Creative / UX Director @ The Morphic GroupTRANSCRIPT
What we do
We help bring great ideas to life by using Rich Internet Technologies in creative & innovative ways.
Creative Tech
Who we are
A collaborative team:• “best of breed” developers and
engineers selected for their contribution to the evolution of their technologies
• internationally recognized design team specializing in UX
Why we are different
• We use cross-functional self-managing team• We operate on a continuous flow basis• We respond to change and encourage it• We build quality software with integrity• We work transparently• We don’t lie to our clients
How we do it
We create the right environment for success
Agile Development
Every Morphic Group developer is Scrum Master Certified by Ken Schwaber
Co-Founder of the Scrum process
Examples
We build applications that:
Inform
TechnoratiDynamic Conversational Ad Units/ Design, DevelopmentHigh volume, quick turnaround SaaS objects
Conviva Pulse Web application/ Design, Development
Engage
Indy Racing League Race Control Web Application/ Design, Development
PrintNow Web to Print Application / Development
Entertain
Super Secret Online Virtual World / Development
Hell Fist Social Media Game / Design, Development
e-Commerce
BMW / MINI E-commerce shopping application / Development
Target In-store kiosk / Development
Search
RustyZipper Web application / Development
Image Searching – Color and pattern basedWeb application / Development
Case Study:Technorati
Enhanced banner ad engagement: 5 – 10 x longer with content = higher click through rates
20 x greater click through ratesAve 2%, max 9% (traditional 0.05 to 0.1%)
Distributed Community Engagement
Increased user engagement
The Morphic Group designs, develops and provides Conversational Ad Units for Technorati.
What is a Conversational Ad Unit
A customizable application that:• looks like a standard ad unit• brings conversation into the ad• contains one or two real time feeds• sources content from internal / external sources• uses flexible and universal source formats• is created in IAB compliant sizes
Feed Option 1Client Content Sources
Feed Option 2Search, Gather, Select, Publish
Feed Option 3Combine Internal and External
Links to Live Demo Ads
• Toyota: Formatted for multiple Tweets and feeds• http://www2.themorphicgroup.com/banners/toyota/Toyota4Runner.html
• AT&T: Formatted for Tweets and blog feeds• http://www2.themorphicgroup.com/banners/att/att_convo_300x600.html • http://www2.themorphicgroup.com/banners/att/att_convo_300x250.html
• Sony: Single-feed panel customized for blogs• http://www2.themorphicgroup.com/banners/sony/SonyReaderTouch.html • http://www2.themorphicgroup.com/banners/sony/SonyReaderPocket.html
Demo Ads
Case Study:IRL Race Control
8980 Peak Concurrent Users
37,000 Streams
+17,000 New/Unique IndyCar Nation sign ups
2009 Indianapolis 500 first launch:
The Morphic Group designed, developed and provided strategic solutions for IRL Race Control, creating IRL’s real-time video and telemetry web application.
“Huge day for Race Control!”Jarrod Krisiloff, Director of Multimedia Platforms I IMS Productions
IRL Race Control
Event driven web application allows for a fully configurable application.User can customize the application and then save/load settings.
IRL Race Control
User can view multiple real time video streams and telemetry. Telemetry includes: speed, RPM, steering wheel position, gear, leader board, track alerts,
throttle and brake.
IRL Race Control
“Compete Mode” allows users to compare two drivers during the race.
IRL Race Control
User can choose to view the main cam in “Full Screen Mode”
IRL Race Control
Exciting design, solid development and cutting edge cloud computing strategies brings IRL fans right into the drivers seat.
Case Study:Conviva Pulse
The Morphic Group designed, developed and provided strategic solutions for Conviva Pulse. Conviva’s real-time media control platform helps network administrators manage and deliver media online.
NBC Universal Selects Conviva’s Media Control Platform for Internet Broadcasting- SAN MATEO, Calif.—March 10, 2009—Conviva Eases the Complexity of Digital Video Distribution for NBC Universal,
“NBC leads the industry in online programming and Conviva is redefining the economics andthe user experience of live, linear and on-demand media online,” said Dr. Hui Zhang, CEO andco-founder, Conviva. “Both NBC and Conviva share a passion to transform online broadcastingfor global audiences by blending the quality and predictability that terrestrial TV offers with theinteractivity, ubiquity and metrics only available on the Internet.”
“Similar to an air traffic controller sensing multiple, simultaneous inputs and making criticaldecisions on the fly, the Conviva platform has the unique ability to provide an enterprise view ofall distribution resources a content owner may be using, including CDNs, cloud computing, andstandard servers, as well as end-user devices owned by the viewers. Conviva C3 enables livevideo synchronization within two seconds, offering granular intelligence across audience andnetworks never available before,” said Keith Zubchevich, vice president of market developmentand operations for Conviva. “Content owners now have the ability to achieve broadcast qualityonline with complete control, global reach and live, up-to-the-second insight on audience metricsand operational effectiveness.”
Conviva Pulse
A user can view and manage their entire network from one dashboard.
Conviva Pulse
There are custom tool tips that help a user interpret data.
Conviva Pulse
A user can save changes to create a new view for later reference.
Conviva Pulse
A user is allowed to select from a wide variety of views and filters.
Conviva Pulse
Simple, clean and effective UX and design helps bring real time clarity to complex networks
Leadership
Creative Leadership
Sam Roach is a multi-faceted creative and technical leader with experience and expertise in graphic and motion design, programming and application development, fine arts, and entrepreneurship. Sam worked as an award-winning art director at Beam Interactive before taking on the challenge of assembling and leading a team of some of the most sought-after Flash and Flex developers in the country at Schematic. Sam has worked as a director and developer with clients such as BMW, Puma, Fidelity and Condé Nast. Sam takes all of these experiences and the knowledge gained into his role as co-principal of The Morphic Group.
Major Awards include:
• Communication Arts Advertising Annual 46 • NYC One Award Cannes • MIMIC Silver Anvil Award
• Cannes Cyberlions – Finalist • One Show Awards Merit • Cannes Cyberlions Silver
Ad KeeperBMW / MINI
CiscoConvivaDisney
GridNetworksHPIBM
Indy Racing LeagueKodak
MethodMimio
Mod Your BodPermission TV
Print NowSony
Super SecretTarget
TechnoratiToyotaVerizon