tmp-marketing & pr needs assessment

8/12/2019 TMP-Marketing & PR Needs Assessment

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The Media Pro Connecting Audiences Through Visual Storytelling & Measureable Results

www.themediapro.biz

MARKETING & PR NEEDS ASSESSMENT

1. Client needs:

2. Goals of Marketing & PR Efforts:

3. What are you trying to sell? (A Product, a service and idea, a concept?)

4. Why are you trying to market this particular product, service, idea or concept?

5. Who is your target Audience?

Gender:

Age:

Job:

6. Why this audience? Are they part of the problem or the solution or both?

7. How can they help?

8. What is the secondary audience? Are they part of the problem or solution or

both?

9. What sets your product, service, idea or concept apart from similar products,

services, ideas or concepts?

10. What region or area (cities, country, region, etc) must learn about your

particular product, service, idea or concept?

11. What is the objective of your marketing or PR strategy? (Awareness, services,

training, marketing, information, orientation, recruitment, PR, fundraising, what

else?)


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12. What problem are you trying to solve?

13. Product Image (How do you want the viewer to see your product, service,

message - Describe the service or message in adjectives):

14. Corporate Image of Agency (Describe in adjectives yourorganizations

mission, services, feel, image, or what you want to convey to the public):

15. How do you want the viewer/listener to feel after seeing or hearing this

message?

16. What do you want the viewer/listener to do after seeing or hearing this

message?

17. Are there similar campaigns that you like or would like to emulate? If so,

where can we see that example?

18. What MUST be included in the campaign?

19. What type of marketing services do you need? (PR/News release development

story pitching to media, creative development, i.e. content, brochures, proposals,

web content, script development, presentations, video producing, paid mediacampaign development and placement, etc.)

20. How will you measure the effectiveness of your marketing campaign? What

determines whether it is successful?

21. What materials do you already have that can be or should be used in the

marketing and PR campaign?

22. Will there be a paid media campaign component of this plan? If so, what kind

of paid media would you like to include? (Radio, TV, Cable, Print, Online, Aerial

Advertising, Kiosks, Direct Mail, Billboards, Movie Theaters, Specialty

Industries/Markets? What else?)


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23. If there is to be a paid media campaign, do you have artwork, radio, TV,

printed materials ready for placement or do they need to be developed and

created? (If available, where can we get these items? What formats and lengths

are the TV/Radio spots?)

24. Budget:

25. Due Date (When do you want the campaign to run):

26. Who is the one person who must approve the campaign or materials?:

tmp-marketing & pr needs assessment

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