tnf locals training presentation final
TRANSCRIPT
The North Face Locals#TNFLocals
Program Training
You are now an important part of The North Face brand! You were chosen specifically to be one of our Locals because of your influence in our brand's community.
Welcome to The North Face Locals
We want to reward you for embodying the spirit of Never Stop Exploring by giving you exclusive access to gear, athletes and experiences.
All we ask is that you keep doing what you're doing - keep exploring, sharing, and posting about your outdoor experiences.
This training is to make sure that your voice remains authentic while still
making it known to friends and followers that you are a part of #TNFLocals.
The North Face Values Transparency
Posting Guidelines
We Will Cover 3 Things
Incentivized and Non-Incentivized Campaigns
General Guidelines
#TNFLocals Campaigns
Contribute Content (photos/videos)
Share Messages
Review Products
Take Surveys
Participate in Campaigns
Attend local events with VIP status
General GuidelinesProtect the goodwill and brand integrity of The North Face
Don’t bully or harass anyone at anytime
Respect Intellectual Property Rights and Rights of Privacy
Respect Terms of Service for all websites you post content on
When in doubt – ASK ([email protected])
INCENTIVIZED AND NON-INCENTIVIZED CAMPAIGNS
Two Types of Campaigns
Non-IncentivizedIncentivized1 2
About Incentivized Campaigns
A discount/gift/free product/an opportunity to win a prize is offered
You will have a certain time period to complete the campaign
You will need to follow appropriate guidelines when posting content
Incentivized Campaign (Upcoming)
THERMOBALL PRODUCT LAUNCH
You will receive a free Thermoball Jacket, and you will be asked to share your product review.
Posting for Incentivized CampaignsUse #TNFLocals for each post
Use #AMBSDR for each post
Use the campaign specific hashtag for each post to track and reward your activity
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Non-Incentivized Campaigns
No offer of free gift/product/reward/an opportunity to win a prize
You will have a certain time period to complete the campaign
You will need to follow the appropriate guidelines when posting content
Non-Incentivized Campaign (Example)
Example – We will share a video link with you to watch and share with your friends on Facebook,
Twitter, and Email.
Posting for Non-Incentivized Campaigns
Use #TNFLocals for each post
Use the campaign specific hashtag for each post (if specified)
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Applies to All Social Media Outlets
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GENERAL POSTING GUIDELINES
Be Truthful
Please do not develop your own claims about the products and their benefits unless they are
based on your own personal experience and express your own opinions. Otherwise, please only repeat product descriptions given to you
by The North Face.
Do not post materials that are obscene, libelous, hateful, illegal, in violation of a third
party’s rights, or are harmful.
Use Good Judgment and Be Respectful
Clearly disclose your connection to The North Face every time you speak, write, or convey a message about The North Face products or competitor products.
•Disclosures must be easy to view and read (in a font size and color that is readable and conspicuous, not hidden deep in the page);
•Be truthful about the content and statements you make; and
•Add #TNFLocals and #AMBSDR (if you are posting for incentivized campaigns)
Make Clear Disclosures
Our team is here to answer your questions so you can represent The North Face Locals with confidence.
Send questions to: [email protected]
Questions?
Click on “Begin the Quiz” below
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To finish your training, please take this short quiz to make sure you requirements of the #TNFLocals program.
TNF Locals Quiz
?
Click on “Begin the Quiz” below