SOURCETO THE

SOLESTRUCK

NOTETo The Source by Lala Lopezwww.lalanyc.com

9:45AM, I walked up to the shooting space for the Solestruck Fall 2011 Lookbook, only to gawk at the whopping 125 girls that were lined up on Soho’s Greene Street. Every single girl on that line had their own look, their own style and their own point of view. I was super stoked to meet all the girls in the casting, who all gushed about their love for shoes, fashion and New York City. As the speakers blasted ‘Who Runs the World (Girls)’ by Beyonce, we all knew it was bound to be an amazing shooting day. As these stylish ladies queued up in front of the Solestruck team and I, it was incredibly difficult to pick only 8 girls from all the 125 beauties we saw that morning.

By noon, we had our picks ready to go into hair and makeup. After each girl had been glamified and made camera-ready, I walked them through our wardrobe department to talk about their personal style and what their dream outfit would be. As we got each girl ready, we played on the high-low aspect of dressing. There were 50 stellar clothing collections that we got to pair with the darling array of Solestruck shoe selections that are out for the fall season. The crowd favorite was definitely the Finsk number, that would even give Lady Gaga a run for her money.

Our awesome photographer, Jose, snapped every one of the girls in tons of looks from our favorite designers and shoe brands. There was a frenzy of energy in the shooting space, a palpable sense of excitement and anticipation. I mean, what else could we expect? We went straight to the source of the Solestruck girl, whose affection for shoes and personal style is unparalleled. I’ve done a bunch of photoshoots in the past, but none have been more fun, fulfilling or exhilarating than working with this amazing group of girls for the Solestruck “To The Source” lookbook.

It’s remarkable to witness firsthand, the immense amount of loyalty and devotion that the Solestruck customer has. She’s powerful, smart and cooler than the average girl. There’s no doubt in my mind that the Solestruck girl is the future star model, blogger, editor, stylist, and even designer. And I’m unshakably confident that we will definitely be seeing a lot more from these girls in the very near future.

Always Remain Beautiful,Lala Lopez

CREDITSCreative Director: Ty McBride Head Stylist: Lala Lopez lalanyc.com.comPhotographer/Layout/Design: Jose C. Garcia josecgar.comPhoto Assistant: Marc RegasBehind the scenes photographer: Erik GustavVideo: Andrea CruzProduction Coordinator: Leone IslamAssistant: Erin FleschMakeup: Avion Baxter, Denise Mojica makeupbymojica.comHair: Keila Rivera, Dee of Double-D ProductionsProduction Assistants: Erika Broad, Amelia Burchard

Shot on location in Soho NYC, this entire event was staged and produced at the Enter Pronoun space at 65 Greene Street Floor 2.enterpronoun.com

Featuring styles from our Fall ’11 selection, the To The Source lookbook features items we will be showcasing on the site for the upcoming Fall/Winter season including styles from the below brands and collections:

80%20ALL CAPSAshCheap MondayDolce VitaEgo & GreedFINSK

With questions about the styles featured in TO THE SOURCE please email customerservice@solestruck.com

Models:

Elisabeth Lillie Sierra EchegarayPreity LamaSamantha Tarter Britt BoltonShartinique LeeTitilayo MutushiJessica Kwebetcha

Opening CeremonyPaulo RenatoPhilip SimonPlomoRachel ComeySam EdelmanSenso

Gee Wa Wa Jeffrey Campbell Irregular ChoiceMatikoMelissaMesseca Miista

ShakuhachiSolestruck VintageUnifVagabondWon Hundred

MOREClothing:

Motel motelrocks.comFunktional funktionalcollection.comJoyRich joyrichclothing.comSuzanne Rae suzannerae.comDolce Vita dolcevita.comLogan Neitzel loganneitzel.comCheap Monday cheapmonday.comZana zanabayne.comShakuhachi shakuhachi.netB.Calla Looks bcallalooksproject.comMary Meyer marymeyerclothing.comWon Hundred wonhundred.comIdom idomdesigns.comGabby Appelgate gabbyappelgate.comMaurie & Eve maurieandeve.comUNIF unifclothing.com

Jewelry:

CB Designs NYC CBdesignsNYC.etsy.com Britt by Britt brittbybritt.comAccessory Artists accessoryartists.comIsta Jewelry istajewelry.comMelanie Marie melaniemarie.com

Eighteenth eighteenthnyc.comCarrie Parry carrieparry.comHaleh Nematzadeh haleh.tvMinimarket minimarket.seMjolk mjolkhomme.comWood Wood woodwood.dkHenrik Vibskov henrikvibskov.comChromat chromatgarments.comH Fredriksson hfredriksson.comStudy study-ny.comUpstate youreupstate.comSpratters & Jayne sprattersandjayne.comEva & Bernard eva-bernard.comWicce wiccedesign.comJewel by Lisa jewelbylisa.com.ng

TNEMNRODA tnemnroda.bigcartel.comAF148-AF147 af148-af147.comBijules bijulesnyc.comSimply Nova

DOLCE VITA Jemma Red Suede Platform Bootie

5

MIISTA Batilda Black Leather Buckle Bootie

6

JEFFREY CAMPBELL Trinity Gold Studded Boot

7

EGO & GREED Bowler-ESP Lace Up Espadrille in Kitten Print

8

FINSK Project 4 No. 116-105

9

MESSECA Madison High Heeled Clog

10

JEFFREY CAMPBELLWanted-G Round Toe Ankle Strap Pump

11

GEE WA WAEvfemia Double Gore Claw Bootie

12

JEFFREY CAMPBELL Blush Suede Buckle Bootie

13

JEFFREY CAMPBELL Ronson Block Heel Lace Up Bootie

14

OPENING CEREMONY Bernardette - 2 Velvet And Leather Platform Pump

15

JEFFREY CAMPBELL Detention Silver Metallic Wedge Bootie

16

PLOMO Julieta Mary Jane Platform

17

RACHEL COMEY Mars Combo Ankle Bootie

18

RACHEL COMEY Skeeter Red Suede Lace up Bootie

19

SENSO Delilah Aztek Print Architectual Inspired Fabric Bootie

20

SENSO Wilma Orange Cheetah Ankle Bootie

21

SHAKUHACHI Steel Cap Flat Lace Up Combat Boot

22

SOLESTRUCK Vintage Item # 1Kiltie Laredo Boot

23

UNIF Hellraiser Unisex Flat Studded Menswear Inspired Slipper

24

80%20 Kip Neon Accent Wedge Bootie

25

26 IRREGULAR CHOICE Carnaby Bond Kiltie Ankle Bootie

ALL CAPS Rosalie Suede Peep Toe Bootie

28

ASH Scott Black Classic Engineer Boot

29

ASH Zubroska Apres Ski Boot

30

CHEAP MONDAY Monolit Close Toe Inside Zip Wedge

32

CHEAP MONDAY Angel Low Single Gore Heel Bootie

33

CHEAP MONDAY Angle Cut Out Shoe Bootie

34

EGO & GREEDDriver Suede Lace Up Wedge Boot

35

FINSK Project 3 No. 116-97

37

IRREGULAR CHOICE Toad in The Hole Black Wedge Lace Up Boot

43

JEFFREY CAMPBELL Rumble Stacked Heel Ankle Boot

44

JEFFREY CAMPBELL Lana Lace Up Platform

45

JEFFREY CAMPBELL Zeke Black Leather Wedge With Ankle Band

46

JEFFREY CAMPBELL Tardy Lace Up Ankle Bootie

47

VAGABOND Vera Pointy Toe Double Gore Ankle Boot

48

JEFFREY CAMPBELL What Ankle Bootie With Button Detail

49MELISSA Kissing Rubber Lace Up Bootie

MATIKO Stella Mustard Wedge is a SOLESTRUCK Exclusive

50

MATIKO Stella Black Cheetah Combo is a SOLESTRUCK Exclusive

51

MELISSA Kissing Rubber Lace-up Bootie

52

MELISSAFeeling Rubber Corset Wedge

53

MESSECA Carla Sweater Wedge Boot

54

MESSECA Cris and Charmene Cuff Bootie

55

MESSECA Coraline Velvet Slashed Wedge

56

MESSECA Morgan Peep Toe Heel With Metal Detail

57OPENING CEREMONYBernardette - 2 Velvet And Leather Platform Pump

MIISTA Madde Platform Buckle Boot

58

MESSECA Gavin Black Leather Wood Platform

59

PAULO RENATO The 2000 Leather Round toe Pump

60

PHILIP SIMON Hiker Gum Sole Lace Up Wedge

61

PHILIP SIMONKevoik High Heeled Lace Up Boot

62

PLOMO Celia Tan Suede Fringe Lace Up Bootie

63

PLOMO Valentina Pony Fur Platform

64

SAM EDELMAN Petty Suede Square Heel Ankle Bootie

65

SENSO Haydin Zipper Trim Pull On Flat Boot

66 RACHEL COMEY Mars Single Gore Pull On Bootie

SHAKUHACHI Pony Lace Up Boot

67

SHAKUHACHIMetal Hell Lace Up Bootie

68

SOLESTRUCK Vintage Item # 25 High Heeled Tassel Loafer

69

VAGABOND Gaga Lace Up Boot

71

VAGABOND Grace 90´s Inspired Chelsea Boot

72

WON HUNDRED Day Lace Up Ankle Boot

74

VAGABOND Vera Short Suede Pointy Low Ankle Bootie

75

ALL CAPS Azalea Oversized Wood Wedge

76

IRREGULAR CHOICE Anabelle’s Trolley Diamond Heel Black Ankle Bootie

77

THANKS

A Special Thanks.

We would like to recognize our vendors who sponsored this project with free shoes and gifts for the models. The first 100 applicants on the scene for this project received gifts and shoes from: 80%20, DOLCE VITA, Jeffrey Campbell, Sam Edelman, Matiko and Irregular Choice. Without these amazing partnerships, our work would for sure be less fun and obviously less fruitful. Please continue to support these brands on our site.

Without our fans and support system, productions like this would not be possible. We would like to send out a giant thanks to the following people for making this event possible: Alex Gallatin and Julie Maddox at the Solestruck HQ, Natalia, Raphael and Michelle at Enter Pronoun, a special thanks to the doormen at 421 7th avenue for continually helping us load shoes into ungrateful taxis, and a giant thanks to Steph K for housing members of our Portland staff, and to Lite Bites of Greenpoint, Brooklyn for delivering lunch all the way to Soho.