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weekender

SOLESTRUCK SS/11 LOOKBOOK.Featuring shoes from our current spring assortment from all your favorite Solestruck brands, including:Womens: Jeffrey Campbell, Dolce Vita, Sam Edelman, Friis & Co., Senso, Report Signature, Gee WaWa, Messeca, Rachel Comey, MiniMarket, 80%20, Osborn Design Studio, and Ilse Jacobsen.Mens: First by Jeffrey Campbell, Bed Stu, Zuriick, Palladium and Osborn Design Studio.

Creative DireCtor: Ty McBride assistants/HeaD stylists: Bridgette Bayley and Alex GallatinProDuCtion assistants: Andrea Cruz, Tara Hall Reddy, Lacey Towerson site assistant: Jennifer DayPHotograPHy: Helen Pearsonlayout anD Design: Cameron JenningsHair: Stephen CrowMake-uP: Lindsey Blacknail stylist: Dottie LoreMoDels: Aubrie Young, Ashley Knight, Madison Schoor,Stefanie Glore, Derek Fisher

an offiCial ProDuCtion of tHe tMi offiCes in nyCwww.whatistoomuch.com

In addition to shoes from all of your favorite Solestruck brands we are happy to have partnered with top clothing labels for this project including select styles from: RVCA, WILDFOX, MARY MEYER, JOY RICH, MINK PINK, SHAKUHACHI, DEAR CREATURES. Accessories by: SIMPLY NOVA NYC, Laruicci & Danika of Ryan Berit Group Showroom.

Ladies and Gentlemen, we present to you: WEEKENDER.

www.solestruck.com

Cover: neve bootie by Senso.

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Left: rub 1 tall lace-up rain boot in orange by Ilse Jacobsen. Right: rub 2 short lace-up rain boot in lime by Ilse Jacobsen.

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Left: rub 1 tall lace-up rain boot in orange by Ilse Jacobsen. Right: rub 2 short lace-up rain boot in lime by Ilse Jacobsen.

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Left: ruzaC wedge in black by Senso.Right: rigg wedge by Senso.

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rachel comey

A downtown NY brand that rose to fame after David Bowie rocked a signature piece from their label, Rachel Comey has seen her dedicated following of in-the-know girls steadily rise since 2001, thanks to her increasingly clever interpretations of classic vintage styles for both women and men. Always quirky and never a bore, expect to see her inspired take on Spring 2011 styles all over sidewalk runways.

granby in blackby Rachel Comey.

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Left: saure in grey suede by Senso. Right: WreCker in distressed leather by Jeffrey Campbell.

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foxy-fab by Jeffrey Campbell.

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IlSe JacobSen – Allow us to introduce you to the woman who turned the dreary rainboot in to anything but a downer. Ilse Jacobson has done a lot of things in her life before she made over the famous (un)fair weather footwear in to a must-have closet staple, including owning a restaurant and studying political science. Now going into its fifteenth year as a global company, Ilse Jacobson boots continue to warm hearts and feet with her signature bright colors, resilient materials and perfect styling. Based in Denmark.

rub 1 tall lace-up rain boot in black and turquoise by Ilse Jacobsen.

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future in espresso alligator lambby Gee WaWa.

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Left to Right: villain wedge by Jeffrey Campbell, neve bootie by Senso, una wedge bootie by Friis & Co, aDaM bootie by Report Signature.

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report SIgnature

A privately owned label headquartered in Seattle, Washington, Report Signature is a specialty brand and a celebrity fave known for their trendy, cutting edge boots, pumps and sandals. Stylish, edgy, and with unmistakable buzz, Report Signature has been defining tomorrow’s trends since 1993 and continues to be a star player in the women’s footwear game.

aDaM bootie by Report Signature.

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aDaM bootie by Report Signature.

14neve bootie by Senso.

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FrIIS & co – Owned by a Swedish husband and wife team since 2002, Friis & Co. is a Pandora’s Box of creativity and a blessing not-at-all in disguise to shoe-obsessed souls for which one style just isn’t enough. Their first shop opened in Copenhagen and its subsequent popularity spawned retail outlets in Norway, Finland, Iceland, Belgium, and China. Sportswear details, rock glamour, and classic girly goodness make this international brand more than just a one trick pony.

una wedge bootie in black by Friis & Co.

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villain wedgeby Jeffrey Campbell.

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ruzzy Wedge by Senso.

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tHroWDoWn in khaki canvas by Jeffrey Campbell.

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evita ballet flat in pink cheetah by Senso.

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Coroline Wedge by Messeca.

21Coroline Wedge by Messeca.

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Left: neve bootie in electric blue by Senso.Right: neeMa black flat sandal by Friis & Co.

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gee wawa – Sound it out and you’ll find that the name is reminiscent of a certain wee dog breed that trembles at the slightest provocation. Fittingly so, because Gee WaWa is nothing if not provocative. This newly formed brand’s laid back Northern California roots belie their taste for strong, European-vibed high fashion footwear. You’ve seen their famous creations on models, the fashion forward and the fabulous since 2009 and now their latest collection can be all yours, now and forever.

flora in purple torino by Gee WaWa.

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Left: ulriCa wedge bootie by Friis & Co. Right: so Crazy in black and white by Jeffrey Campbell.

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HitCH in caramelo by Rachel Comey.

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JeFFrey campbell – Based in LA and just starting its 11th year as a company, Jeffrey Campbell has packed his Spring ‘11 collection with many surprises. Jeffrey Campbell has not only become a favorite of Solestruck shoppers but of fashionistas globally. A large collection and our top selling brand on the site, JC combines vintage elements, runway trends and completely original concepts to produce a crowd-pleasing array of boots, shoes, flats, platforms and wedges. Stay tuned to spring 2011 as Jeffrey will offer many new shapes, fabrications and concepts within his collection---all coming your way right here on solestruck.com.

gyPsy mule by Jeffrey Campbell.

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saDie in espresso aligator lamb by Gee WaWa.

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saDie in espresso aligator lambby Gee WaWa.

29tjana boot by Friis & Co.

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saure in black leather by Senso.

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CasHy by Jeffrey Campbell.

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SenSo

Meet Senso, our new BFF brand from down under. Senso delivers a madcap dose of the ferocious and the glamorous - otherwise known as shoe-flavored crack for style addicts. Going and growing strong since 2000, few brands inspire as much frenzy as Australia’s Senso, who continues to surprise us season after season with their energy and unrelenting creativity. A constant inspiration and innovator in the business for over eleven years, Senso makes footwear that keeps you up at night wondering what they’ll create next.

ruzzy wedge by Senso.

33WooD WeDge by MiniMarket.

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ulrike wooden platformby Friis & Co.

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sHannon in black borello by Gee WaWa.

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dolce VIta

Hailing from Seattle with a showroom in Manhattan’s Lower East Side, DV has become nearly mandatory for the on-the-go footwear elite. Season in and out, DV and Dolce Vita provide seasonally appropriate staples that fit the needs of both wardrobe and budget. An ideal go-to for on-trend details, vibrant colors and serious wow factor, Dolce Vita never disappoints. From sky-high to highly sensible, from dark and mysterious to your favorite go-to shoes, DV has all your footwear needs covered.

Pella by Dolce Vita.

37Coroline wedge by Messeca.

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Left: WeDge boot in blue ikat by MiniMarket.Right: HalloW’s eve by Osborn Design Studio.

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flora in Olive Rodeoby Gee WaWa.

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DeMeter Wedgeby Jeffrey Campbell.

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80%20 Based on the concept that you wear the favorite twenty percent of your wardrobe eighty percent of the time, this NY-based brand is a proud proponent of fun, freedom and effortless style with a downtown edge. Creator Ce Ce Chin has been bringing her distinct street-style-meets-high-style looks to shoe aficionados since 2004 and has created a signature lifestyle brand that oozes pure joy in the process.

Him: baggy boot in black leather by Palladium.Her: featHer in solid washed canvas by 80%20.

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one-o-one wedge by Jeffrey Campbell.

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Daisy D in cheetah suede by Jeffrey Campbell.

44saDie in tan rodeo by Gee WaWa.

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WeDge boot in grey fabricby Minimarket.

46niCky says wooden sandal by Jeffrey Campbell.

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mInImarket

Humorous and sexy, sophisticated yet fun, MiniMarket is a Swedish brand helmed by three stylish sisters with a mind for (controlled) madness. A boutique women’s wear label since 2006, MiniMarket is here to take a cheeky bite out of pretentious fashion. In 2007, the brand designed a capsule collection for the Museum of Modern Art in Stockholm and their global appeal has continued to blossom ever since.

Cut-out oxforD by MiniMarket.

48Colby wedge by Messeca.

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tinella black suede and elasticwedge by Friis & Co.

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Left to Right: Colby wedge by Messeca, niCky says by Jeffrey Campbell, WestWarD boot by Bed Stu, Cut-out oxforD by MiniMarket.

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meSSeca – After debuting a stellar fall 2010 collection, Messeca has come out of the closet (so to speak) ready to show us what they’ve got. Mere months old, this tiny NY-based women’s wear line is about to blow up big due to their fresh styling and insanely covetable designs with craftsman details. Under the radar but poised for greatness, Messeca is growing fast and creating your next solestruck purchase as we speak.

Top: Colby Wedge by Messeca.Bottom: CeCilia wedge by Messeca.

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Sam edelman – A breakout brand since its 2004 inception, Sam Edelman has honed his craft over a period of thirty years and cemented his place in the hearts of girls the world over. Collection after collection, Sam Edelman’s beautifully crafted, playful and stylish shoes sell out hard and fast and his signature hand-signed insole has reached nearly iconic status.

Top: norlina pump by Sam Edelman.Bottom: leroy wedge by Sam Edelman.

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Top: Pella by Dolce Vita.Bottom: featHer in baja woven by 80%20.

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Top, L to R: teal DuCHess by Osborn Design Studio, WilMa in pony-fur by Senso, rub 2 short lace-up rain boot by Ilse Jacobsen.Bottom, L to R: WilMa in pony-fur by Senso, torun wedge in grey by Friis & Co.

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tHoMas in noir by Zuriick.

56baggy boot by Palladium.

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reuben in red pat by Zuriick.

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FIrSt by JeFFrey campbell – Jeffrey Campbell’s boutique men’s line started in 2008 and has left a dedicated following of newly cemented JC boys in its wake. Studly in design, and boasting functionally and wearability with a classically masculine aesthetic, First designs for guys who don’t need to think twice about style – it’s all natural.

Mens sf suMMer sHoe in tan leather and black leather from First by Jeffrey Campbell.

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palladIum

Originally founded in 1920 as a tire company for WWII aircrafts, Palladium switched gears in 1947 after demand for their advanced rubber decreased dramatically, thanks to the end of the war. After that, they opened a footwear factory in Pont de Cheruy, France and created the legendary Pampa boot – a boot so tough, comfortable, and durable that they were worn in combat by the French Foreign Legion, an elite military unit. For over sixty years, Palladium has been producing authentic, rugged and cutting edge footwear and continues to be a world leader in quality.

baggy boot in black leatherby Palladium.

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bed Stu – Created in the image of Brooklyn’s mean streets, Bed Stu is a cult brand born and bred to weather the urban storm with attitude and style. With offices situated in a renovated warehouse in NY, their small, diverse team is focused on bringing energy and unabashed vitality to their concept line of rugged, nature-focused footwear for men, women, and warriors.

WestWarD lace-up boot in distressed leather by Bed Stu.

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MystiC by Osborn Design Studio.

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oSborn deSIgn StudIo

A true proponent of art, community, and culture, Osborn Design Studio was birthed in Guatemala in 2007 when co-founder Aaron Osborn met an out-of-work cobbler outside a local village where his family owns an orphanage. Three years later, Osborn Design Studio has grown into a team of 20 dedicated artisans that work together to create unique, handmade, high quality and beautifully designed footwear. Each shoe is signed by its maker, a testament to the care and love put in to each pair.

MystiC by Osborn Design Studio.

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systeM combat boot by Bed Stu. niCo in noir white wash by Zuriick. niCo in black by Zuriick.

64Post boot by Bed Stu.

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ZurIIck – Founded in Utah back in 2005, Zuriick was created by two guys on a mission to create a shoe that was sleeker and more style-friendly then the typical sneaker offerings of the day. From humble beginnings, Zuriick has now grown in to a fully realized men and women’s label within America’s heartland. Their aesthetic is based on clean lines elevated by post-modern pops of color.

ivan in raven by Zuriick.

Special thanks and recognition to: Steve Recla, the entire staff at Salon Salon and the Spa for making this project possible, to LeRoy and Lee McBride, to Derek Metcalf and to Julie Maddox. A giant thanks to all of the brands we borrowed goods from for styling and our in-house shoe brands for making this lookbook a reality.

an offiCial ProDuCtion of tHe tMi offiCes in nyC WWW.WHatistooMuCH.CoM