TO: Tim Nesbitt

FROM: Scott Reed, Director, OSU Extension Service

When your HECC committee recently met with leaders of the OSU Statewide Public Services, you asked

for additional information about our Juntos program and about data showing Oregonians with some

college credit but no degree. I’ve attached information about both items.

Please note the section on IMPACTS within the Juntos paper that indicates 100% high school graduation

rates and 100% college-going rates for participants. I’ve also included a financial overview and sources

of budget and partnership support for OSU Open Campus—the project home for Juntos.

The attached Ediventures data on Oregonians aged 25-64 show educational attainment statewide and in

the Portland Metro. You will see that over 900,000 people statewide have some college credit but no

Bachelor’s degree. (212,000 of that population possess a two-year degree.) About one-third indicate

interest in enrolling in college and most of them show interest in online opportunities. OSU Ecampus

http://ecampus.oregonstate.edu/ enrolls large numbers of learners worldwide with similar

characteristics.

Please let me know if I can follow up on any of this.

Scott

15 © 2014 Eduventures, Inc.

Key Characteristics of Target Market – Population and Education Trends

Level of Educational Attainment

Oregon Overall Portland Only*

2013 Estimate

2018 Projection

2013 to 2018 Projected Growth

2013 Estimate

2018 Projection

2013 to 2018 Projected Growth

Some college, no degree

727,760 763,276 4.9% 583,573 612,725 5.0%

Associate degree 211,855 224,732 6.1% 178,367 189,908 6.5%

Bachelor's degree 494,324 524,030 6.0% 414,433 440,104 6.2%

Total 1,433,939 1,512,038 5.4% 1,176,373 1,242,737 5.6%

% of the total 25+ population

53.4% 53.5% 0.2% 53.6% 53.6% 0.1%

Educational Attainment Trends, in Oregon Overall, and Portland

*As defined as the Portland DMA. Please refer to the Appendix for a map of this region.

Of the total Oregon adult population, over half of the 25+ age cohort have either some college, and associate, or a bachelor’s degree.

Source: U.S. Census Data, mined from Alteryx, Inc.

© 2014 Eduventures, Inc.

OSU can use its survey data coupled with U.S. Census data to help estimate its potential market size for online programming.

Key Characteristics of Target Market: Estimated Market Size

16

Total Oregon Target Market – from Census

data

Interest in enrolling* in college/ university –

from survey

Interest in entirely or partially online

programming – from survey

Estimating the Oregon Prospective Student Market* for Online Programming

Defined using U.S. Census data, and includes adults 25+, who have some college, an associate, or bachelor’s, in Oregon.

100% (N= 1,433,939)

34% (N=487,539)

From the 31% who are interested in online education in Oregon, the following additional factors would likely narrow OSU’s potential prospective student market, specifically:

o A high number of adult prospects, especially those who are working, who are interested in enrolling in a program will not actually apply. Interest does not always equal action. o Program yield: Those who apply and are accepted, still may not enroll. o Prospects may seek out competitor programs. o Prospects may favor free to low-cost models (e.g., non-credit, MOOCs). o OSU not offering the program of prospects’

choice. o OSU’s marketing spend can also limit, or

increase, its market size, by either not investing in raising awareness, or raising awareness.

*Eduventures and OSU changed the structure of this survey question in 2013, and therefore this percentage (34%) may not be comparable to previous years results.

Of the 1,560 survey participants who “clicked in”, 523 indicated they were interested in enrolling in college (34%)*. This percentage was applied to the Total Target Market.

31% (N=444,521)

Of the 1,560 survey participants who “clicked in”, 487 indicated they were interested in online delivery(31%)*. This percentage was applied to the Total Target Market.

Agricultural Sciences & Natural Resources, Family and Community Health, 4-H Youth, Forestry & Natural Resources, and Extension Sea Grant programs. Oregon State University, United States Department of Agriculture, and Oregon counties cooperating. The Extension Service offers its programs and materials equally to all people.

What is Juntos?

Juntos means “Together” in Spanish and works to unite community partners to provide culturally relevant

programming for 8-12th grade students and their parents. Programming is designed to empower families with

knowledge, skills, and resources to prevent youth from dropping out of high school and to encourage families to

work together to gain access to college.

INITIATIVE CROSS-CUTTING CRITICAL AREAS

Currently the program has 4 main components:

1. Parent/Family Involvement 6-week workshop series: increased collaboration between families and

school districts, decreased dropout rates for underserved audiences.

2. Parent/Family Involvement follow-up monthly family nights: Empowerment of families to become

engaged in their communities.

3. Afterschool Clubs: Academic success, Community service, college applications and financial aid,

Leadership Development, cultural activities.

4. College visits, summer camps and college/ program connections

Juntos is located in 14 communities across Oregon with more than 700 family members actively working with a

staff of 25 facilitators and 5 coordinators:

Site Start year K-12 students Parents Total Participants

Madras 2012 136 134 270 + new families Fall 2015

Culver 2013 23 22 45

Tillamook 2013 34 30 64 + new families Fall 2015

Warm Springs (Papalaxsimisha) 2014

- - 25

Sisters 2014 24 22 46

The Dalles 2014 35 30 65 + new families Fall 2015

Hood River 2014 24 18 44 + new families Fall 2015

McMinnville 2015 24 18 42

Mosier 2014 16 20 36

Corvallis 2015 30 24 54 + new families Fall 2015

Redmond 2015 17 18 35 + new families Fall - Winter 2015

Hillsboro 2015 Data available Dec/15 new Fall 2015

Newport 2015 Data available Dec/15 new Fall 2015

Dayton 2015 Data available Dec/15 new Fall 2015

Total: 363 Total: 336 Total participants by summer 2015: 699

Total number of K-12 Students served: 363

Contact Hours Parents (Participants x Programming hrs): 40 workshops / year Contact Hours Students (Participants x Programming hrs): over 100 workshops / year Native American Participants: 25 Latino/a Participants: over 699

Juntos outcomes:

Increased collaboration between families and school districts

Increased understanding of high school graduation requirements

Increased high school graduation rates

Increased understanding of and completion of college applications and financial aid

Increased access to college

Increased family empowerment to engage in their communities

Building Community Sustainability

Beyond the 6-week session, Juntos works with the students, families, school, and community to build upon the

connections and knowledge they have established. To ensure sustainability in the community Juntos:

Work with the local high school or the local 4-H Agent in OSU Extension to develop a club for the youth

and a club for the families.

Have monthly follow up meetings or regular workshops with families.

Train parents to become Juntos facilitators.

Certify volunteer hours for all the Juntos members who devote time to support new Juntos activities.

IMPACT

In the last three years, Juntos has been building a network of connections between families, schools, universities,

and communities. This work strengthens relationships and opens doors for young people to gain a professional

future, and has proven to be 100% successful. All young people who have attended Juntos with their families are

transforming their academic and personal lives through an action plan with specific goals.

From the first generation of Juntos in Tillamook, Madras, and Culver 100% of students graduated from

school and 100% are attending college.

High School graduation and College access rates in 2015 are 100% For Tillamook, Madras, and Culver. The

newest sites are working with 9th and 10th grade students.

Families who have served Juntos in past years come back not only to continue learning but also to help

other families in their communities including The Dalles, Sisters, Madras, Culver, and Tillamook.

All schools where Juntos offers its program have reported tremendous satisfaction with the results.

The Juntos model is successful in Oregon because of genuine relationships. Locally-based OSU Open Campus

Coordinators strategically partner with local community organizations, school districts and community colleges

to connect the educational system with families in a meaningful way.

Some Oregon Partners:

Jefferson County School District The Dalles School District

Central Oregon Community College Oregon Coast Community College Chemeketa Community College Columbia Gorge Community College Linn Benton Community College Chalk Board Project The Better Together Quality Education Commission for the State of Oregon

Hood River School District Culver School District Sisters School District Redmond School District Corvallis School District Tillamook School District McMinnville School District 4H Latino Outreach UNIDOS Dayton High School Hillsboro High School

AFTERNOTE

Juntos is part of a local collaborative innovation known as OSU Open Campus that brings together local

educational institutions, county government and other partners to stimulate 1) college and career pathways for

youth, 2) degree completion for placebound learners and 3) community, economic and professional development.

1. http://opencampus.oregonstate.edu/programs/engagement-academy/

2. http://opencampus.oregonstate.edu/programs/juntos/

3. https://create.osufoundation.org/project/54d1693514bdf746e5b0c088/wall

4. http://blogs.oregonstate.edu/opencampus/

5. Juntos Video Family Day https://vimeo.com/128046245

6. Juntos Video https://vimeo.com/111393972