tobacco securing a tobacco free generation through evidence-based tobacco control june 2014
TRANSCRIPT
Tobacco
Securing a tobacco free generation through evidence-based tobacco control
June 2014
A new team for England
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Martin Dockrell
Jo Locker
Helping smokers stop
Elspeth Henderson
Marketing and communication
s
Edith Akinnawonu Tobacco Control support
manager
Qasim Chowdary
Supporting
whole system tobacco control
Dave Jones
Helping smokers stop
Allan Gregory
Supporting whole system
tobacco control
Our ambition: a smokefree generation
• We will focus our efforts on actively promoting delivery of evidence-based tobacco control interventions
• Social marketing will send out strong messages about harm of smoking, benefits of stopping, and ways to success
• For people who cannot stop we will promote NICE and MHRA harm-reduction activities
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A smokefree generation
5% smoking prevalence among
15 year olds by
2025
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19981999
20002001
20022003
20042005
20062007
20082009
20102011
20122013
20142015
20162017
20182019
20202021
20222023
20242025
0
5
10
15
20
25
30
Regular smokers aged 15 (and projection)
Axis Title
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Ad ban in force
Standard Packs
Display ban in force
Age of Sale rise
“Display ban Generation"
turns 16
"Ad ban Generation" turns
18
Biggest influence on children smoking is adult smoking; smoking is the greatest single cause of health inequalities in England
• Reducing adult smokers will remove role modelling effects
• Smokefree homes will protect children from second-hand smoke
• Harm reduction can help people not ready or able to quit to protect their families
• Young people see and understand social marketing messages
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Getting to 5%
How we achieve our ambition?
• Protect people from second-hand smoke: help people protect themselves and their families
• Help smokers to stop, especially the most vulnerable: more people use more effective services more of the time
• Reduce prevalence via social marketing: More smokers trying to stop more often
• Provide clear advice on harm reduction: Nicotine and how it can be used to reduce the harm of smoking
• Support all this with evidence-based tobacco control: promote NICE guidance and tools to inform national, regional and local action
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Achieving a smokefree generation
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Supporting evidence-based approaches to Tobacco Control
National commitment• Clear and vocal leadership• Link with national policy leads to secure consistency in approach • Collate regional and centre TC plans, identifying where value can be added,
opportunities exist for collaboration and any gaps in provision• Promote the CLeaR model of peer assessment of local tobacco control
Contribute and co-produce • Identify local TC priorities, implement NICE guidance• Ensure that LAs are briefed on emerging policy areas • Support LAs in developing supra-local TC programmes at the levels of
investment recommended by NICE in the ROI tool
Invitation to local partners• Use the CLeaR model to review and peer assess local TC interventions• Build local capacity through use of NICE guidance• Provide value for money by commissioning evidence based cessation
interventions and TC, reporting on outcomes for both
Planning for delivery
Key work streams
National harm reduction symposium (May 2014)
CLeaR Edith
Smoking in Pregnancy Jo
Preventing youth uptake Qasim
Making the case for local tobacco control Allan
Smokefree Acute Mental Health and Maternity Dave
Harm reduction next steps Martin
Marketing & Communications Elspeth
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