toca boca digital_kids
TRANSCRIPT
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DIGITAL TOYSFOR KIDS
BY: BJÖRN JEFFERY
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BACKGROUND
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FOUNDERS FROM BONNIER R&D
EMIL OVEMAR BJÖRN JEFFERY
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ENTER: TOUCHSCREENS
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BONNIER R&D + STEVE JOBS (RIP)Mag+ www.vimeo.com/bonnier
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• Touch screen based
• Fun for kids
• Playing together
• Stimulating creativity
• Play tested
STARTING POINTS
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RESEARCH:PLAY, TOYS & GAMES
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WHO IS OUT THERE?
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TYPES OF PLAY
ACTIVE MAKE-BELIEVE MANIPULATIVE CREATIVE LEARNING
PhysicalOutdoors
Sports
DollsRole-playScenes
ConstructionPuzzlesPatterns
MusicArts & CraftsAudio-Visual
BooksGamesSkills
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TYPES OF PLAY
ACTIVEMAKE-
BELIEVEMANIPULATIVE CREATIVE
LEARNING
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TOYS & PLAY. NOT JUST GAMES
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UNGAMIFICATION”As they grow older, American children have
lost their natural and spontaneous love of
playing. Instead, they have forgotten how to
enjoy the game with their focus on winning.”
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BLOCKBUSTER TOYS
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THIS ISTOCA BOCA
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MAKE THE WORLD’S MOST MAGICAL,
DIGITAL TOYS FOR KIDS
15
VISION:
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TOCA BOCA BRAND
•We’re a game play studio
•We encourage self-expression and stimulate the imagination
•We bring people together to play
•We satisfy children’s emotional needs in new ways
•We use new technical possibilities to empower children
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OUR TOYS
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PLAYING > LEARNING >
GAMINGEDUCATION
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DIGITAL TOYS FOR KIDSPRESCHOOL CREATIVE PLAY
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APPLE WWDC 2012Toca Boca featured in Apple Worldwide Developers Conference 2012
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THANKS!CONTACT ME - bjorn @ tocaboca.com & twitter.com/bjornjeffery +1 415 577 6349 // +46 705 66 19 46
TRY OUR APPS - www.tocaboca.com
FOLLOW US - www.tocaboca.com & twitter.com/tocaboca