today’s library - boise public library · turning the page - research zpeople think highly of...
TRANSCRIPT
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Today’s Library
Public Library AssociationSpring Symposium 2009By Kevin Booe, Joanne Hinkel, and Denise McNeley
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Creating Environments for Today’s Customer
Creating a “third place”Library 2.0Offers food & drinkWelcoming & comfortingHighly accessible, nearby for manyCentered around the customer
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Creating an Environment for Today’s Customer
Comfortable seating & spacesLarge group meeting spacesSmall group meeting spacesBrowsing collections galoreRetail merchandising conceptsFunction & flexibilitySelf supported service
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Creating an Environment for Today’s Customer
Food serviceService zones: children, teen, & adultsTechnology
BoothsInternet cafesClustersUnobtrusive signage
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What Are People Asking For?
Conduct a “sweeps” week of surveys, satisfaction measuresDon’t be afraid to make quick changes; fail quickly; respond quicklyBrand your Library!Support successesHave social events at the Library!Make every library visit an experience
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Tours
Edmonton Pike Branch/Award Winning
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Tours
Green Hills Branch/The Trapezoid
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Tours
Edmonton Pike/Low Shelves
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Tours
Edmonton Pike/Seating
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Tours
Edmonton Pike/Internet Stations
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Tours
Edmonton Pike/Lounge Seating
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Tours
Green Hills Branch/Reading Area
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Tours
Green Hills Branch/Children’s Zone
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Tours
Green Hills Branch/Patio/Nature Trail
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Tours
Green Hills Branch/Reading Area
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Tours
Madison Branch
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Tours
Madison Branch/Teen Zone
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Tours
Madison Branch/Wardrobe
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Tours
Madison Branch
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Tours
Nashville Central/Gallery
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Tours
Nashville Central/Children’s Theatre
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Tours
Nashville Central
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Tours
Nashville Central/Courtyard
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Tours
Nashville Central
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Tours
Nashville Central/Classrooms
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Service Points
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Develop a Sizzle Factor
Conduct user focus groupsWhat will make your library unique, exciting, and a destination in your community?How can you improve workflow and efficiencies?What is the data telling you?
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Turning the Page –Creating Your Library Story
First, understand your audienceWho are they?What do you want them to do?What do they know about the library?What do you want them to know?What story will be the most effective?
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Turning the Page –Creating Your Library Story
Compelling stories:Show positive community impactInclude data relevant to your audience, skipthe restConvey:
A clear purpose/main pointClear supporting points (anecdotes or data)Your “So what” – why it’s important to our communityA call to action
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Turning the Page - Research
People think highly of libraries, but are unaware of funding challenges. This includes elected officials, who need more persuading to make funding a priority.Effective advocacy focuses on library super supporters & probable supporters.Passionate library staff can be influential.Communicating how libraries transform lives will increase community support.
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