today's 60-second book brief: the laws of simplicity
TRANSCRIPT
LAWS of simplicity
60-SECOND BOOK BRIEFS
BY JOHN MAEDA
John Maeda - who has held posts as the President at the prestigious Rhode Island School of Design, head of the MIT Media Lab, and current partner at legendary Silicon Valley venture capital firm KPCB - wrote the book The Laws Of Simplicity to help us understand how to make the complex understandable. Here are the laws:
Law 1: ReduceThe simplest way to achieve simplicity is through thoughtful reduction.
Law 2: Organize
Organization makes a system of many appear fewer
Law 3: Time
Savings in time feel like simplicity.
Law 4: Learn
Knowledge makes everything simpler.
Law 5: DifferencesSimplicity and complexity need each other.
Law 6: Context
What lies in the periphery of simplicity
is definitely no peripheral.
More emotions are better than less.
Law 7:
Emotion
Law 8: Trust
In simplicity we trust.
Law 9: FailureSome things can never
be made simple.
Law 10: The One
Simplicity is about subtracting the obvious, and adding the meaningful.
Master these principles, and you’ll be on your way to designing something that people love and find meaning with.
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