Today’s AgendaToday’s Agenda KYCE Presentations & Quiz

Jeremy & Alexa Generation M: Wrap Up Google Ad: “Parisian Love”

How is the ad persuasive? Advertising: Pros & Cons Promises Made by Ads Deconstructing Print Ads

HOMEWORK: NONE

Braylon will be ailin’ after the Browns trounce the Jets on

Sunday.Browns 17, Jets 10

Generation M: Wrap UpGeneration M: Wrap Up bad because less physical activity, studying, etc. 93% of 8-18 y.o. have computers, 63% have cell phones “Without some form of media consumption I would be bored

to tears.” “I think if it keeps going up and kids just watch dumb shows

like the crap they show on Disney Channel then the entire world is going to end.”

no cell phones for kids under 13 “In the 1950’s, a child had a limited amount of ways to

receive info…” cell phones/TV’s less beneficial than computers “Nothing needs to be done about media usage.” more time experiencing life depends on type: internet news > than talking on cell phone

Advertising: Pros and ConsAdvertising: Pros and Cons What is the value of advertising?

It introduces a wide range of consumer goods to you therefore gives you greater choice.

Stimulates a free market economy and creates employment opportunities.

Keeps you informed of the latest products available. Criticisms of advertising:

It creates false needs. Exploits our emotions by suggesting acquisition is the only

way to happiness and success. Stimulates materialism and greed. Can manipulate social values and attitudes.

Promises Made by AdsPromises Made by Ads If you use this product you will...

1. Join a wonderful group of people. 2. Feel appreciated. 3. Be rewarded. 4. Be held in high esteem by others. 5. Will have more love in your life. 6. Will enjoy the adventure or escape that you want. 7. Will be more like famous or wealthy people. 8. Will be associated with success, humor, tradition or

modernity. 9. Will find deep satisfaction.

And, if you do not use this product you will ... 10. Face social isolation or career failure. 11. Face failing health or death.

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