Today’s objectives

• You will re-cap the various types of sponsorship

• You will look at the advantages & disadvantages of sponsorship in sport.

What are the types of sponsorship?

• Equipment required to take part: rackets, boots, clubs etc.

• Clothing

• Transport & travel – air, car, drivers etc.

• Money – to help with living costs

• Entry fees to competitions

• Food – they need to live!!

Benefits to the sponsor

• Advertising - can be cheaper through sport than using billboards & tv.

Tax relief – Sponsors can claim tax back, saving them money

Image – can be good if the right product / person being sponsored

Research & development – trying new equipment on performers

Goodwill – Some sponsors may just be keen to be involved even though they may not benefit from it

Improved sales – The most beneficial to any sponsor. Say no more!

Is there a negative to sponsorship?

- The performer must be seen to have a good positive image as it may have a negative effect on their product.

(e.g cycling – Tour de France doping scandal)

- SMOKING? – What has happened in the last 10 years?

I doubt there’s many because otherwise companies wouldn’t do it!!

Tobacco sponsorship• Sponsorship from tobacco companies could be

seen to encourage smoking, particularly amongst young people.

• It could glamorize the image of smoking.• The government has strict guidelines prohibiting

direct advertising of tobacco products. • 1997 – tobacco sponsorship banned from sport.• Nov 1997 – Labour govt allow sponsorship of

Formula 1, but are giving the sport 10 years to phase out the deals from tobacco.

• Other sports were given 3 years i.e. snooker.

Advantages & disadvantages….

Task 1

Split into two groups on your tables:Group 1 - make a list of the advantagesGroup 2 - make a list of the disadvantages

of sponsorship to an individual or event.

Smoking…. Unacceptable sponsorship?

• Can you think of what tobacco companies sponsor or have sponsored in the past?

- Darts - Embassy

- Snooker - Embassy

- Formula 1 racing - Marlboro

- Cricket – Benson & Hedges

Spot the difference!!