Deconstructing ViralHow to Build a Killer Viral Marketing Campaign

Can blind luck be reproduced? Absolutely, says Tod Maffin.

Today’s viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp. All it takes is knowing the secret ingredients behind some of the world’s most talked-about campaigns.

By reverse-engineering each element of a successful viral campaign in your industry, Tod Maffin will show your audience the key markers that can launch a campaign into the viral stratosphere -- markers that can be programmed into the smallest budgets.

He will literally “deconstruct” a viral campaign, piece by piece, then show your group how to re-assemble a campaign for their own organization.

And, using his ASSURED ROI™ methodology, he’ll detail for your attendees each of the seven action steps required for launching an impactful and measurable viral campaign.

You will never look at a viral campaign again the same.

T O D M A F F I N Digital Marketing Strategistand Keynote Speaker

http://todmaffin.com

Tod Maffin is one of the country’s go-to experts on the impact of accelerated technological change and innovation on the business and economic environment.

One of Canada’s podcasting pioneers, Maffin writes a blog that is followed by thousands of people in the media, tech and business communities. He reports on national technology trends on CBC Radio and is the past host of todradio dot com and Real Life Chronicles.

In 1999, he launched MindfulEye, a company that developed technology to perform syntactic analysis on public comments on the Internet, thus providing a “mood monitor” of stocks. The launch of MindfulEye began a meteoric rise in his popularity as a technology futurist.

His energetic, jargon-free and highly entertaining presentation style ensures that audiences are not only captivated and engaged, but entertained and motivated.

He has addressed audiences around the world — from Stockholm to Berlin and from Romania to Australia — and is one of very few speakers capable of bringing an audience to their feet in a standing ovation at 7am.

Mr. Maffin is exclusively represented by The Lavin Agency.

1.800.265.4870