together drt presentation

TRENDS &SUSTAINABILITY

SYSTEM &SERVICE

USER EXPERIENCE & MARKETING

SOFTWARE & INTERFACE

PROMOTIONAL ANIMATION

CASE STUDY: ROUSE HILL

CONCLUSION

Together: Demand Responsive Transport

MAJOR PROJECTREALISATION

Case Study: Rouse HillTogether

Tim [email protected]

Industrial DesignUniversity of TechnologySydney

TogetherTim Tompson 10175747Major Project Realisation


SYSTEM &SERVICE





CONCLUSIONTRENDS &SUSTAINABILITY

SYSTEM &SERVICE





CONCLUSION

Background Design of Service Specific Application

+ More Detailed Information in Book + Reference Page numbers are cited + Presentation Colour Coded by Topic + Presentation Progress View Below

p1



SYSTEM &SERVICE






Trends & Sustainability

“A paradigm shift from technology driven development to human centred development is underway. The focus is shifting from materialistic and visible values to those which are mental, intellectual and possibly less material. An era of ‘cultural productivity’ has commenced, where the importance attributed to modes of life, values and symbols may be greater than that attributed to physical products. Design thinking stands steadfastly at the centre of this continuum. Simultaneously, this development highlights the importance of cultural traditions and the need to extend and revitalise them.” The Kyoto Declaration. March 28.2008



SYSTEM &SERVICE





CONCLUSION

SERVICE DESIGNSUSTAINABILITYDESIGN THINKINGINTERACTION LINKING TOGETHER...TECHNOLOGY,BUSINESS &THE USER.

Design Themes:



SYSTEM &SERVICE






Applied to a Sustainability & Social Problem:Oil Dependence 3.6 billion litres of petrol a

day.

60+% is imported.now $79.84 = AU$88.14

a barrel

AU$23 billion a year

foreign dependency.



SYSTEM &SERVICE






Oil Dependence Problem is escalating rapidly AU$300+ per barrel, within 3-5 years...

foreign dependency.$63.5 billion a year.almost 10% of our GDP



SYSTEM &SERVICE






With Additional Drivers for Change

+ Sustainability+ Traffic + Congestion+ Population+ Health+ Technology+ Community Livability

= Opportunity



SYSTEM &SERVICE






Problem: Technological Change is Slow

Computer

Internet

Mobile Phone

Microwave

Electricity

Auto Refrigerator

100 %

75%

Per

cent

age

of

Am

eric

an H

ous

eho

lds

50%

25%

0%1900 1915 1930 1945 1960 1975 1990 2005

Electric Vehicles

New York Times, 2005



SYSTEM &SERVICE






BARRIERS

Oil Dependence - Vulnerability Sustainability - Resilience

Barriers Broken ViaBarriers to ChangeFactors Factors

Design Opportunity

Towards Longer Term Objectives

FOCUS

GOAL

“Design fills the gap between strategic intent and implementation.”Second Road 2009



SYSTEM &SERVICE






Technology Business

PeopleFunctional Innovation

Emotional Innovation

DesignInnovation

Process Innovation

Feasibility Viability

Generally the areas whichlack thorough consideration

in sustainable projects

Useability/Desireability

Design Thinking:Design InnovationVenn Diagram

Based on diagram cited by Brown,2006



SYSTEM &SERVICE





CONCLUSIONSYSTEM &SERVICE

System & ServiceDesign a system / scenario and its key designed components, that provides a ‘seamless and affordable’ viable alternative to private petrol driven motor vehicle usage for local travel.

The system/scenario should by design minimise the psychological barriers to its adoption (cited by Pera et al 2008, and Holden, 2007). The design should liberate residents from the clutches of motor vehicle and petrol dependence for leading towards and transitional in respect to the long term objectives of sustainable development by ‘Creating Resilience’ and fostering ‘Community’(Beatley, et al, 2009). The design should be iconic in the sense of a promotional tool for the advantages and long term goals, of sustainable development.



SYSTEM &SERVICE






p19

28 Design Objectives under the headings of: + Creating Resilience - No external Dependence + Fostering Community - Stronger Community Wellbeing + Fostering Sustainability - Renewable Energy, Res. Eff. + Iconic - Promote Ideals to wider comm. + Liberating - Empower with Choice

Change Mindsets towards transportation:

1. The Mindset of Paradigm out of which the system - its goals, power structure, rules, its culture - arises. Donnella Meadows, 1999, Leverage Points



SYSTEM &SERVICE






+ Minibuses around 10 seats

Demand Responsive Transport

A DRT Service can pick up multiple

passengers

at several locations all with different

destinations

The DRT Service drops off each

passenger exactly where they want.

+ No fixed Routes + Users must book the service in advance



SYSTEM &SERVICE






+ Comparable Service Level + Integrates with existing services. + Low Investment + Add Value to all stakeholders. + Resource Efficient + Low Land Use

INTER SUBURB TRAVELmore than 5km

LOCAL TRAVEL less than 5m

A linking Service

User FocusCreate Appeal

Together DRT

Demand Responsive Transport



SYSTEM &SERVICE






New Service Model

Together: Demand Responsive Transport TogetherDemand responsive bus services to empower communities towards a resilient & sustainable future



SYSTEM &SERVICE






Technology Business

The User

Provide New ValueAssisted by current trends &

financial pressures

Reward & ValueDeliveredIndirectly

Resource EfficiencyRenewable

Together Service Model:Design InnovationVenn Diagram



SYSTEM &SERVICE






Technology Value

+ All Electric Bus Service + 100% Renewable Energy + 3 Phase Implementation

Technology

community landuse air cost convenience renewablehealth all electric



SYSTEM &SERVICE






Technology ValuePhase I: Implementation

Technology

+ Green Energy Off Grid + Trial Period + No large financial commitment + Gets the Service started

0years

5 10+

0years

5 10+

0years

5 10+



SYSTEM &SERVICE






Technology ValuePhase II: Establishment

Technology

+ Installation of Local Green Energy Source + Acts as a promotional tool + Balances energy use of the service

0years

5 10+

0years

5 10+

0years

5 10+TogetherTim Tompson 10175747Major Project Realisation


SYSTEM &SERVICE






Technology ValuePhase III: Maturity

Technology

+ Optimal set up + Installation of a 400kWh + Battery + Balances Grid + Multiple vehicles can recharge simultaneously + Creates the Energy Buffer

0years

5 10+

0years

5 10+

0years

5 10+



SYSTEM &SERVICE






Technology ValuePhase III: Maturity - Energy Buffer

Technology

00:00 00:0004:00 08:00 12:00 16:00 20:00

mW

h

Current Power Demands

Possible Power Demand with Extensive Electric Vehicle Usage

Electric Car Power Demand on the grid

electric car batteries / underground battery feeding back to the grid

Lower Peak Demandon energy grid.



SYSTEM &SERVICE






Technology Value

+ Designed for Smaller Medium Density Areas + Designed as to Operate as Cells

Technology

Rouse Hill Zone

Dispatch Managed overall

same call centre/internet server etc

Windsor Rdto Castle Hill etc.

Kellyville

Rouse HillNew Dev.

SMS

Each Zone has own financial supportall managed by Together.



SYSTEM &SERVICE






Technology ValueComponent Selection Technology

+ Technology constantly improving. + Leasing allows upgrades + Best fit at that time

The Smith Edison is the world’s first 3.5t higher

function electric vehicle, providing a top speed

of up to 50mph, a payload of up to 1220kg* and

a range on one battery charge of up to 100 miles.

Edison can accelerate from 0-30mph faster than a diesel

vehicle, making it ideal for urban operations. And a GVW

of less than 3.5t means that your drivers do not require

a Class C licence.

* Payload based on Edison Panel Van, Medium Wheelbase 3.5t

Edison: Changing White Van Man

to Green Van Man

With gross vehicle weight options from 3.5t to 4.6t, the

Edison range is designed to provide maximum performance

in any closed urban application.

The Smith Edison is perfectly suited for lower mileage,

intra-city operations on congested roads and duty cycles

with many stops and starts, or collections and drops.

Market sectors which have already adopted and embraced

our vehicles include:

Ideal applications for the Smith Edison • Home delivery

• Logistics

• Parcel delivery

• Utilities

• Facilities and estates management

• Waste and recycling collection

• Airport operations

• Public authority

• Service engineers

www.smithelectricvehicles.com

The Smith Edison is available in the following configurations:

Panel Van – many roof height

and wheelbase options

Chassis Cab – option of tipper

or dropside body

Minibus – available with 15 seats

colours

client

supplier

printer

job number

project

stage

date

notes

4 south acomb farm bywell stocksfield northumberland ne43 7aq tel: 01661 844 454 fax: 01661 844 474 email: [email protected]

© wda design 2007

cyan

magenta

yellow

black

TBC

4859

Smith Edison Leaflet A4

ARTWORK

8.04.08

Illustrator CS2, Photoshop CS2

barcode tolerances need to be set for print

Tanfield Group

MAIN DIMENSIONS (MM)ZEUSMaximum length

5.890Maximum width2.070Maximum height (with A. C.)2.595Minimum height from ground

200Wheelbase3.720Overhang front / rear

1.140/ 1.030Turning diameter13.740Entrance step height

310Dry weight with driver4.300 Kg

The modern and friendly styling which pleasantly introduce this minibus in the heart of our historic centres, fits today a

traction module deeply updated. A new and more powerful AC water cooled electric motor, an IGBT inverter and new lithium

batteries provide ZEUS with premium features on the electric minibus market.Speed and acceleration performances also increase as a consequence of more than 500 kilos of weight saving and

moreover the new lithium batteries allow a range of 120 km in a typical urban duty cycle. With the new batteries it is also

possible to half the necessary time to recharge them completely and make short partial recharging too.ZEUSPASSENGERS

(standard)

Seated7 7 7Standing 18 22 26Wheelchair 1 -- --Folding seats -- 2 --Driver

1 1 1TOTAL27 32 34



SYSTEM &SERVICE






Local & State Government

Local Businesses that can benefit from the service. Same user base. (shopping centres, energy companies)

Kept around $2 per ride, flat fare per person, within the area.

0%

Government Business User Tickets

0 % 100 %50 %

Together Funding25% funded by local business.

User Business



SYSTEM &SERVICE






Business Value

+ Targets Implementation by creating business opportunity + Co-operatively Run by community entities + Add Services + Customer Loyalty + Keeps all finances local + Environmental Branding/Image + Advertising on Vans + Infrastructure

Business

1800 123456SYDNEY CITY

together.com.au

1800 123456KELLYVILLE

together.com.au

1800 123456ROUSE HILL

Rouse Hill Town Centre

together.com.au



SYSTEM &SERVICE





CONCLUSIONUSER EXPERIENCE &MARKETING

User Experience& Marketing

User

User Value

+ Targets User Value Chain + Can be implemented without State Government Funding + Interactive Dynamic Service Model + Tailored Solution to every location + vs Competition



SYSTEM &SERVICE






CAR TRAVEL

DRT TRAVEL

BUS TRAVEL

TAXI TRAVEL

TAXI TRAVEL

User Requests Service

Is the car ready?

Concult Timetable

Know stop, location

Routes can be long

Driving Stress

Indirect Routes

Indirect Routes

Indirect Routesfind phone number

find contact service

Can I get someone to take me?

Board Vehicle Exit Vehicle Arrive at DestinationWalk to Destination

User Waits for ServiceUser Walks to Bus Stop

Service Arrives Pay for Service Find Seat

Pay for Service

Request Stop

Swipe ID cardPreregistration

Find Keys Prepare User looks for carparkPossible Traffic Problems Find Carpark Vehicle Stops

Lock VehicleHave Vehicle Ready

RegularBus Service

Taxi Service

Together DRT Concept

Private Motor Vehicle

Walk can be long

Parking can be far awayCan be stressful Can cost

time consuming time consuming

Dropped Close by

Dropped Close bycan order the service for

pick up or and arrival timepriority lanes?

priority lanes

Automated paymentno user intervention required.

Driver should alreadybe aware of exact destination

Push button, get ready to get off.

Private Motor Vehicle Extra Burden

Know where you are

can order the service for pick up or and arrival time

phone only

can be unreliableyou book a time in advance no quaranteethey will come.

verification by only by calling back to double check

bus stop can be far away. travel ten orfind small changeconcession card?

adjust seat etc

high comfort level.

free ride guaranteeif the service is late.

feedback of exact arrival time will make waitmore pleasant, and productive

Design Interventions to minimise impact of hassle / intuitive simple ordering process?

multiple modes of ordering

ordering processdifferentiated.

Extra Step:How can hassle be

minimised?

Huge costand effort to keep

a vehicle road readynot generally fully

comprehended.

Only done onceaccount could be

automatically topped up.

trip length uncertainty

need to knowwhere to go.

Traffic issues.

trip length uncertainty

SMS RFID

Need to Travel

no feedback, anxious wait.

no feedback, anxious wait.very unreliable service

User

CompetitionBlueprintingTouchpoint Analysis

p48 + Design Out Foreseeable Problems in the Service + eg Remove Hassle of ordering

- Saved presets, user profile, one click ordering, sms etc. + eg Remove Anziety of Waiting

- Constant Feedback / Reliability (Hollins, 2006) + Combat benefits of car driving by adding Service

- Driver assistance with groceries / disability etc



SYSTEM &SERVICE






UserCognitive

EmotionalPhysical

+ Diverse Mindsets (Pera et al 2008) + ‘trial’ period commitment + Consistancy + Service Guarantees + Removing Barriers to Change + Involvement

Adding ValueCreating Appeal

Multiple Levels of User appeal as cited by Tim Brown, 2006



SYSTEM &SERVICE






Elderly 60+Dont feel comfortable

driving, feel unsafe.

Young 11-16freedom before they get a

license

Late Night TravelAvoid drink driving, safety

SMS

RFID

SMS

RFIDSMS

RFID

SMS

RFIDSMS

RFID

User

Early Adopters



SYSTEM &SERVICE





CONCLUSIONSOFTWARE &INTERFACE

Software &Interface

SMS

RFID

UserTechnology

Active Involvement Participation

ID Card Landline SMS Mobile InternetPhone

Internet



SYSTEM &SERVICE






UserTechnology

Web Interface Prompt System

Booking Stored

Active Vehicles Assigned Driver Interface

Automated Booking Centre, manages calls

DISPATCH CENTRE

PREREGISTRATION

NET SMS CALL

Constant Feedback &Consistency



SYSTEM &SERVICE






44 Mile End Rd

50m ahead

J Meadows1 DIST - 2 mins

M Jones1T + 1 mins

F Walker2D - 17 mins

Town Cent.5

T-Way Inter.4D - 17 mins

1Service Guarantees

Reliability & Timing are Paramount

+ Key Information + Live Timing + GPS location + Driver has Control + Can Contact Users



SYSTEM &SERVICE






Account Linked to: + Various Methods + Rapid Booking + Saves Presets + Clear Simple + Experience + Consistent

Tailored ServiceUser feels like a member.


USER

QEUED TRIPSESTIMATED COST $1.90

BARRY WHITE change acc

ACCOUNT $33.43top up account

HOME - TOWN CENTRE 12:12HOME - MEDICAL CENTRE 12:12

NEW TRIPADDRESS

VIEW MAP VIEW MAP

FROM

PASSENGERS

SAVED

CONFIRM TRIP

HOME (23 MILE CRESC.)

LEAVE AFTER

12 12

1

12

ONE WAY

SHOPS

TODAY

ROUSE HILL ZONE

+ LOCATION

ROUSE HILL ZONE

TO

TOWN CENTRE

Together

x

http://www.together.com.au/user-sd98y3.html

DEPARTURE

34 WERONA AVE

ASAP

ARRIVALNOT SPECIFIED

ASAP

?

Back

Account Presets Updates About

3:42 PMONETEL

DAVE SIMMONS ConfirmChange

2 ia


SYSTEM &SERVICE





CONCLUSIONPROMOTIONAL ANIMATION

PromotionalAnimation

+ Promotional Tool Demand Responsive Transport + Promotional Tool for Together Concept + Wide Audience, viewed online. + Commence Dialogue

p59



SYSTEM &SERVICE





CONCLUSION


Animation


SYSTEM &SERVICE





CONCLUSIONCASE STUDY:ROUSE HILL

+ An at Risk Area, high Oil Dependence + No support of State Government + Huge Growth Area + High Debt area, Financial Pressures + ‘Australian Dream’

Case Study:Rouse Hill

FOCUS



SYSTEM &SERVICE






+ 7500 people, rapidly expanding + Young Demographic + Strong Community Feel + Green Culture

Local Residents

20-29yrs

30-39yrs

0-9yrs

10-19yrs

40-49yrs

50-59yrs

60-69yrs

70+ years



SYSTEM &SERVICE






Transit CentreQuakers Hill

Preschool

The Mean Fiddler

South to Castle Hill,Parramatta &the City


High School

Primary School

Rouse HillTravel Patterns

Mean FiddlerTown CentreInterchange

Mean FiddlerTown CentreInterchange

+ ‘One to Many’ + 3 Key Destinations



SYSTEM &SERVICE






Rouse HillProposedEfficiency of Service

+ Passenger Average 3 per round trip + Round Trip average 25-30 minutes, 2 per hour

South to Castle Hill,Parramatta &the City

Road Kilometre Range,est travel time;

- 4.5km 10 min

- 4.0km 9 min

- 3.5km 7.5 min

- 3.0km 6.5 min

- 2.5km 5 min

- 2.0km 3.5 min

- 1.5km 2.5 min

- 1.0km 1.5 min

- 0.5km .5 min - start

Operational Angle 60’

1km Radii by air

DRT Key Location:Town Centre



SYSTEM &SERVICE






Rouse HillPhase I: ImplementationProposal

TRIAL OPERATION 2 BUS 8hrs/5days week/14 weektotals

BUSES

OPERATING TIMES

number of buses

2weeks of trail

14

bus lease cost for pilot

16154

bus lease cost (yearly)

30,000total days

70

wages per trial period

33600

if days per week

5

energy

1102

hrs per day

8

software costs

16154

hrs for all buses daily

16

On Road Costs

4846

PER BUS

other costs

51615

average rider trips per hour

2patrons

average km per trip

15

estimated3

TOTAL ESTIMATED COST

123471

kms/hour

30

per bus/h6

av trips per day

32bus

per day

48

ALL BUS trips est in trial

4480total pass per day

96

SOFTWARE

yearlyperiod

TOTAL FOR ALL BUSES

license

200005385

average km per hour

60Market Share

network

0

average km per day

480pop

7500

maintainance

200005385

trial km travelled

33600trips per da

3.5 total26250

support

200005385

bus leaves each end ev30

15% of daily trips req

0.004

DRIVERS

On Road C yearlytotal

total period ONGOING MISC COSTSyearly per btotal

award rate

25vehicle in

10002000 538.4615

maintainance

5000 1346.1538

plus reward rate

5other

500010000 2692.308

marketing

1000 269.23077

driver rate

30public ins

30006000 1615.385

ONE OFFS

other pay

0

installation / bus t out

20000

Wages Daily

480

marketing

20000

Wages Weekly

2400

street signage / power installation

10000

energy

funding av cost req users tr users/trip

ELECTRICITY

cost per kmCAR SPECS

users only funding

4 30867.776.9

Off the Grid Cost KWH (Energy Aus 0.1917810.03

Battery Size kWh

20users required at that c

3 41157.039.2

Grid (Green Energy)

0.245950.033

Estimated Range km per batt

150cost

2 61735.5413.8

kWh per km

0.133333

1 123471.127.6

kWh per day all vehicles

64

SOLAR QUOTE

kWh per month

23296

kWh system

if subsidised

Estimated Quote

250,000

solar energy

1918

GPT

50000

life expectancy

25prog cost green energy

1102

Lendlease

20000

yearly cost

10,000

petrol

3763

Mean Fiddler

10000

daily cost

27.39726

Council

30000

cost per km

0.06

SAVING $$

2661

State Govt

30000% Subsidy

COMPARISON

solar energy

total subsidy

1400001.13

cost of fuel per litre

1.4weekly energy usage

REAL FUNDING

-16529

average L/100km

8

av cost req users tr users/trip

cost per km fuel

0.11fuel for period L

2688users only funding

4 -4132.2 -0.922372

CO2 litre of fuel kg

2.31users required at that c

3 -5509.6-1.22983

MJ per litre of Energy

32CO2 Saving actual kg

6209.28cost

2 -8264.5 -1.844745

non driving alternative more than kg 18627.84

1 -16528.9-3.68949

DESIGN FOR MAXIMUM LOADS

maximum ret trips/hr

2

maximum km

20

km/hr

40

Assumptions

hrs till break

4

total km before recharge

160

Green Energy

0.24595 kWhJackGreen 100

TRIAL OPERATION 2 BUS 8hrs/5days week/14 week totals

BUSES OPERATING TIMES

number of buses 2 weeks of trail 14 bus lease cost for pilot 16154

bus lease cost (yearly) 30,000 total days 70 wages per trial period 33600

if days per week 5 energy 1102

hrs per day 8 software costs 16154

hrs for all buses daily 16 On Road Costs 4846

PER BUS other costs 51615

average rider trips per hour 2 patrons

average km per trip 15 estimated 3 TOTAL ESTIMATED COST 123471

kms/hour 30 per bus/h 6

av trips per day 32 bus per day 48

ALL BUS trips est in trial 4480 total pass per day 96 SOFTWARE yearly period

TOTAL FOR ALL BUSES license 20000 5385

average km per hour 60 Market Share network 0

average km per day 480 pop 7500 maintainance 20000 5385

trial km travelled 33600 trips per da 3.5 total 26250 support 20000 5385

bus leaves each end ev 30 15 % of daily trips req 0.004

DRIVERS On Road C yearly total total period ONGOING MISC COSTS yearly per btotal

award rate 25 vehicle in 1000 2000 538.4615 maintainance 5000 1346.1538

plus reward rate 5 other 5000 10000 2692.308 marketing 1000 269.23077

driver rate 30 public ins 3000 6000 1615.385 ONE OFFS

other pay 0 installation / bus t out 20000

Wages Daily 480 marketing 20000

Wages Weekly 2400 street signage / power installation 10000

energy funding av cost req users tr users/trip

ELECTRICITY cost per km CAR SPECS users only funding 4 30867.77 6.9

Off the Grid Cost KWH (Energy Aus 0.191781 0.03 Battery Size kWh 20 users required at that c 3 41157.03 9.2

Grid (Green Energy) 0.24595 0.033 Estimated Range km per batt 150 cost 2 61735.54 13.8

kWh per km 0.133333 1 123471.1 27.6

kWh per day all vehicles 64

SOLAR QUOTE kWh per month 23296

kWh system if subsidised

Estimated Quote 250,000 solar energy 1918 GPT 50000

life expectancy 25 prog cost green energy 1102 Lendlease 20000

yearly cost 10,000 petrol 3763 Mean Fiddler 10000

daily cost 27.39726 Council 30000

cost per km 0.06 SAVING $$ 2661 State Govt 30000

% Subsidy

COMPARISON solar energy total subsidy 140000 1.13

cost of fuel per litre 1.4 weekly energy usage REAL FUNDING -16529average L/100km 8 av cost req users tr users/trip

cost per km fuel 0.11 fuel for period L 2688 users only funding 4 -4132.2 -0.922372

CO2 litre of fuel kg 2.31 users required at that c 3 -5509.6 -1.22983

MJ per litre of Energy 32 CO2 Saving actual kg 6209.28 cost 2 -8264.5 -1.844745

non driving alternative more than kg 18627.84 1 -16528.9 -3.68949


maximum ret trips/hr 2

maximum km 20

km/hr 40 Assumptions

hrs till break 4

total km before recharge 160 Green Energy 0.24595 kWh JackGreen 100

Gets users involved

in the service,

opportunity to

fix problems

ContributorsGPT 50,000Delfin 20,000Mean Fiddler 10,000Council 30,000State Govt 30,000

Total Subsidy 140,000

+ 2 bus service / 14 weeks + 15 minutes average between services. + 8hrs x 5 days per week + Free travel for users + Subsidised 100%

p97



SYSTEM &SERVICE






Rouse HillPhase II: EstablishmentProposal

ContributorsGPT 50,000Delfin 20,000Mean Fiddler 10,000Council 30,000State Govt 30,000

Total Subsidy 140,000

+ 4 bus service / 52 weeks + 7.5 minutes average between services. + 14 hrs x 7 days per week + $2 Charge per user journey + Subsidised 45% + 0.7% of the 23,000 daily trips by locals must be captured by the service.

p98

FULL OPERATION 4 BUS 8hrs/bus/7 days /yeartotals

BUSES

OPERATING TIMES

number of buses

4weeks of trail

52

bus lease cost for pilot

120000

bus lease cost (yearly)

30,000total days

364

wages per trial period

349440

if days per week

7

energy

11459

hrs per day

8

software costs

60000

hrs for all buses daily

32

On Road Costs

36000

PER BUS

running / set up

100000

average rider trips per hour

2patrons

average km per trip

15

estimated3

TOTAL ESTIMATED COST

676899

kms/hour

30

per bus/h6

av trips per day

64bus

per day

48

ALL BUS trips est in trial

93184total pass per day

192

SOFTWARE

yearlyperiod

TOTAL FOR ALL BUSES

license

2000020000

average km per hour

120Market Share

network

0

average km per day

960population

7500

maintainance

2000020000

trial km travelled

349440trips per da

3.5 total26250

support

2000020000

bus leaves each end ev30

7.5% of daily trips req

0.007

DRIVERS

On Road C yearlytotal

total period ONGOING MISC COSTSyearly per btotal

award rate

25vehicle in

10004000

4000maintainance

2000020000

plus reward rate

5other

500020000

20000marketing

1000010000

driver rate

30public ins

300012000

12000ONE OFFS

other pay

0

installation / bus t out

40000

Wages Daily

960

marketing

10000

Wages Weekly

6720

street signage / power installation

20,000

energy

funding av cost req users tr users/trip

ELECTRICITY

cost per kmCAR SPECS

users only funding

4 169224.81.8

Off the Grid Cost KWH (Energy Aus 0.1917810.03

Battery Size kWh

20users required at that c

3 225633.12.4

Grid (Green Energy)

0.24595 0.0327933Estimated Range km per batt

150cost

2 338449.73.6

kWh per km

0.133333

1 676899.37.3

kWh per day all vehicles

128

SOLAR QUOTE

kWh per month

46592

kWh system

if subsidised

Estimated Quote

250,000

GPT

100000

life expectancy

25prog cost green energy

11459

Lendlease

40000

yearly cost

10,000

petrol

39137

Mean Fiddler

20000

daily cost

27.39726

Council

100000

cost per km

0.03

SAVING $$

27678

State Govt

60000% Subsidy

COMPARISON

solar energy

total subsidy

3200000.47

cost of fuel per litre

1.4weekly energy usage

REAL FUNDING

356899

average L/100km

8

av cost req users tr users/trip

cost per km fuel

0.11fuel for period L

27955.2users only funding

489225 0.9575123

CO2 litre of fuel kg

2.31users required at that c

3118966 1.2766831

MJ per litre of Energy

32CO2 Saving actual kg

64576.51cost

2178450 1.9150246

non driving alternative more than kg 193729.5

1356899 3.8300492


maximum ret trips/hr

2.5

maximum km

15

km/hr

37.5

Assumptions

hrs till break

4

total km before recharge

150

Green Energy

0.24595 kWhJackGreen 100

FULL OPERATION 4 BUS 8hrs/bus/7 days /year totals

BUSES OPERATING TIMES

number of buses 4 weeks of trail 52 bus lease cost for pilot 120000

bus lease cost (yearly) 30,000 total days 364 wages per trial period 349440

if days per week 7 energy 11459

hrs per day 8 software costs 60000

hrs for all buses daily 32 On Road Costs 36000

PER BUS running / set up 100000

average rider trips per hour 2 patrons

average km per trip 15 estimated 3 TOTAL ESTIMATED COST 676899

kms/hour 30 per bus/h 6

av trips per day 64 bus per day 48

ALL BUS trips est in trial 93184 total pass per day 192 SOFTWARE yearly period

TOTAL FOR ALL BUSES license 20000 20000

average km per hour 120 Market Share network 0

average km per day 960 population 7500 maintainance 20000 20000

trial km travelled 349440 trips per da 3.5 total 26250 support 20000 20000

bus leaves each end ev 30 7.5 % of daily trips req 0.007

DRIVERS On Road C yearly total total period ONGOING MISC COSTS yearly per btotal

award rate 25 vehicle in 1000 4000 4000 maintainance 20000 20000

plus reward rate 5 other 5000 20000 20000 marketing 10000 10000

driver rate 30 public ins 3000 12000 12000 ONE OFFS

other pay 0 installation / bus t out 40000

Wages Daily 960 marketing 10000

Wages Weekly 6720 street signage / power installation 20,000

energy funding av cost req users tr users/trip

ELECTRICITY cost per km CAR SPECS users only funding 4 169224.8 1.8

Off the Grid Cost KWH (Energy Aus 0.191781 0.03 Battery Size kWh 20 users required at that c 3 225633.1 2.4

Grid (Green Energy) 0.24595 0.0327933 Estimated Range km per batt 150 cost 2 338449.7 3.6

kWh per km 0.133333 1 676899.3 7.3

kWh per day all vehicles 128

SOLAR QUOTE kWh per month 46592

kWh system if subsidised

Estimated Quote 250,000 GPT 100000

life expectancy 25 prog cost green energy 11459 Lendlease 40000

yearly cost 10,000 petrol 39137 Mean Fiddler 20000

daily cost 27.39726 Council 100000

cost per km 0.03 SAVING $$ 27678 State Govt 60000

% Subsidy

COMPARISON solar energy total subsidy 320000 0.47

cost of fuel per litre 1.4 weekly energy usage REAL FUNDING 356899average L/100km 8 av cost req users tr users/trip

cost per km fuel 0.11 fuel for period L 27955.2 users only funding 4 89225 0.9575123

CO2 litre of fuel kg 2.31 users required at that c 3 118966 1.2766831

MJ per litre of Energy 32 CO2 Saving actual kg 64576.51 cost 2 178450 1.9150246

non driving alternative more than kg 193729.5 1 356899 3.8300492


maximum ret trips/hr 2.5

maximum km 15

km/hr 37.5 Assumptions

hrs till break 4

total km before recharge 150 Green Energy 0.24595 kWh JackGreen 100



SYSTEM &SERVICE






Rouse HillFunding Breakdown

Tickets

Trial Period$125,000 / 14 weeks

Full Operation$680,000 / year

State Govt

Council

Mean Fiddler

Delfin

GPT

p99



SYSTEM &SERVICE






Mean Fiddler

Town CentreInterchange

Transit Interchange

The Mean Fiddler


Key Destination

1km Radii

Current Residential Area

Set Down Location

Bus Route

Pick Up Location

Mavis had already booked a time when she knew she would be finished with her chores in town, she will need assistance to get on & off the bus.

Greg has decided to leave the car at home today, he came home a bit earlier today so he came home and got changed first. He cant wait to cut loose at the pub tonight.

Scott is meeting his friends in town, he was going to ride but now is worried his bike would get nicked at the interchange. So he’s gonna take the bus. His mum prefers it too.

Jane cant be bothered to wait for the linking

bus and its going to get dark soon. So she

swiped her membership card and jumped on

board at the inter-change.

Kate wants to go home,

she has been at the

centre with her son and

is doing a little grocery

shopping, she orders

the service as she

finishes

SMS

RFID

SMS

RFID

SMS

RFID

SMS

RFID

SMS

RFID

START

FINISH

Mavis’s Home3 Mc Guirk Way2.3 km 5 mins

Jane’s Home1.1km 2 mins

Scott RequestsService at14 Highland Way3km 6 minsHe doesn’t show up and is charged.

Kate’s Home7 Cleveland Close1.1km 2 mins

Greg’s Home7 Paramount Cres1.9km 4mins

+ Total Journey Time: 32 minutes + Total Distance: 12km + Passengers: 5 + 1 No Show

(Double regular users per loop)

ScenarioProved Viability of Service. In relation to calculations.

p92



SYSTEM &SERVICE





CONCLUSION

In an environmental sense in full operation, the community saves up to 190 tonnes CO2 saved locally per year.

It frees up land at the Shopping Centre that is currently costing up to $1000 per carpark space every year.

The Mean Fiddler can attract greater patronage and disperse crowds faster at the end of a night.

CASE STUDY:ROUSE HILL



SYSTEM &SERVICE





CONCLUSION

Individuals can save hundreds of dollars a week if it means they can eventually get rid of one of their cars.

They now have at least have alternate transport if there is a petrol crisis.

Petrol Money once disappearing Internationally now stays within the community.

CASE STUDY:ROUSE HILL TogetherTim Tompson 10175747

Major Project Realisation


SYSTEM &SERVICE





CONCLUSIONCONCLUSION

Conclusion

“You are what you use... not what you own.” live|work

28/28 Design Objectives were met under the headings of: + Creating Resilience - No external Dependence + Fostering Community - Stronger Community Wellbeing + Fostering Sustainability - Renewable Energy, Res. Eff. + Iconic - Promote Ideals to wider comm. + Liberating - Empower with Choice



SYSTEM &SERVICE





CONCLUSION

Together

tailored solutionmatched to specific context

Energy

100%greenenergy

necessary range +chargespeed

fitsbattery

or included

fitsbattery

or included

withintogether

constraintsconstraints:

Local Stakeholders to benefit & Invest

Access to Software & Together Network

Local Need, Users & Travel Pattern Charging Vehicles Battery Local Identity

software

1800 123456SYDNEY CITY

together.com.au

20

20li

25li

Must be specifically tailored to local contexts



SYSTEM &SERVICE





CONCLUSION

Technology Business

The User

Provide New ValueAssisted by current trends &

financial pressures

Reward & ValueDeliveredIndirectly

Resource EfficiencyRenewable



SYSTEM &SERVICE





CONCLUSION

PROMOTE & CONTINUE DIALOGUE WITH LOCAL PARTIES.

DESIGN AS A TOOL FOR POSITIVE SOCIAL CHANGE.

Next Steps:



SYSTEM &SERVICE





CONCLUSIONCONCLUSION

TogetherThank you
