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Tom Conophy SVP & Chief Technology Officer tom.conophy@starwoodhotels Technology Matters

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Page 1: Tom Conophy SVP & Chief Technology Officer tom.conophy@starwoodhotels.com Technology Matters

Tom ConophySVP & Chief Technology Officertom.conophy@starwoodhotels.

com

Technology Matters

Page 2: Tom Conophy SVP & Chief Technology Officer tom.conophy@starwoodhotels.com Technology Matters

JACK SPG Gold 7 stays in past 12 mos.Prefers SheratonHome: Chicago

Page 3: Tom Conophy SVP & Chief Technology Officer tom.conophy@starwoodhotels.com Technology Matters

DIANESPG Platinum27 stays in past 12 mos.Prefers Luxury CollectionOther Recent Stays: WHome: London

Page 4: Tom Conophy SVP & Chief Technology Officer tom.conophy@starwoodhotels.com Technology Matters

Seamless communication with guests before, during and after their stay

Page 5: Tom Conophy SVP & Chief Technology Officer tom.conophy@starwoodhotels.com Technology Matters

Reservation & Cancellation /

Confirmations

Check- outCheck-in /

Welcome

Pre-stay

marketingguest

1

2

3 4

5Post-stay

marketing

Page 6: Tom Conophy SVP & Chief Technology Officer tom.conophy@starwoodhotels.com Technology Matters

Sheraton Parsippany (NJ)

Westin Princeton

(NJ)

Westin Long Beach (NJ)

Westin South Coast (Costa

Mesa, CA)

Page 7: Tom Conophy SVP & Chief Technology Officer tom.conophy@starwoodhotels.com Technology Matters

Offer Type Per Property 500 PropertiesPre-Stay

Offers$50-100K $30MM+

Bounce-Back Offers

$125-225K $70MM+

TOTAL $175-325K $100MM+

Communication Revenue Potential


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