Tom Dunmore

Stuff Magazine

The rise of the gadgeteer

The personal tech revolution, and its implications forin-flight entertainment

The success of Stuff

• Two years ago, selling just above 60K with 5 international licensees

• Now selling nearly 100K a month, with 21 international editions

Dec 200047,450

Dec 200590,540

UK sales

Mainstreaming of tech

• Gadget Show on C5 - 1m viewers

• Tech pages in newspapers & magazines - from Zoo to Eve

• Increasing interest beyond core male ‘early adopter’ demographic

So what’s changed?

• Price & reliability

• Design & user interface

• ‘Special edition’ gadgets - targeted

• Digital content readily available

The iPod effect

Success due to:

• Design

• Capacity

• Connectivity

Capacity “bigger pockets…”4 months music2 weeks video

2.7 days of music

41 days music4 days video

2 months music1 week video

Connectivity

• Wi-Fi now standard in computers

• Increasingly featured in mobile phones, games consoles, digital cameras

• Bluetooth getting better - stereo music

• Peer-to-peer ‘digital gifting’

• Bluespamming: geek marketing

Internet everywhere

• Broadband penetration

• 3G

• Wi-Fi clouds

• WiMax

Digital distribution

• Success of iTunes

• Mobile downloads

• …end of software disc (PSP)?

Next: iPod video?

• First video-playing iPod on the market• Widescreen iPod expected soon• First iTunes Movie download available• BUT DRM issues – is the user in control?

Personal video

• Hard drive PVRs

• Location-free TV

• Mobile phone TV

Consumers take control

• myBBC

• BT Vision - your own TV channel

• Ubiquitous cameras - You Tube

• MySpace & webcasting - Sandi Thom

• Online worlds - gaming

Gaming

• 2006 is the year of gaming - adults too!

What’s next?

• Screen technologies

• Better connectivity

• Digital gifting - exchanging content between users and devices

• Mobile me

Challenges

• High expectations

• Total control of scheduling - ‘on-demand’

• Varied content

• Interactivity

• Connectivity

• Digital Rights Management

Opportunities

• Understanding

• Personalisation

• Viral marketing

• Connectivity: make your in-flight kit work with your customer’s in-pocket kit