13760 Noel Road, Suite 750 | Dallas, TX 75240 | www.tomjoynerfoundation.org

2010 Annual Report

Front cover art designed by Artist, Frank Frazier, and donated to The Tom Joyner Foundation, Inc.Title - "Power to the Future"© - 2011 all rights owned by The Tom Joyner Foundation, Inc.

The Tom Joyner Foundation, Inc. proudly continues its support of artists and their willingness topartner with this organization as we share the importance of art legacies at our partner schools.

Cover

The purpose of the Tom Joyner Foundation is to raise and donate money to Historically Black Colleges and Universitiesto be used for scholarship aid to students of need and to ensure sustainability of the institutions.

Tom Joyner – Chairman Philanthropist/Host of Nationally Syndicated Radio Show, the Tom Joyner Morning Show

Thomas Joyner, Jr. – President Tom Joyner Foundation, Inc.

Royce West – SecretaryWest & Associates, LLP, Managing PartnerTexas State Senator

Julia Atherton Reach Media, Inc. Executive Vice President

Janyce S. BrannonCPA

Dr. William R. HarveyHampton UniversityPresident

David KantorCEO, Reach Media Inc

Dr. Fredrick Humphries Florida A&M University Former President

National Association for Equal Opportunity in Higher Education Former President

U.S. Rep. Jesse Jackson, Jr. United States Congressman

Donna Richardson JoynerDonna Richardson, LLCPresident

Oscar JoynerReach Media, Inc.President/COO

Thomas KalaharCamelot Communications, Ltd CEO

Board of Directors

Mission Statement

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On behalf of the Staff and Board of Directors, I am pleased to present the 2010 Annual FinancialReport. The report provides a comprehensive picture of the Tom Joyner Foundation's finances forthe 2010 fiscal year and a snapshot of important issues concerning our future.

More than ever, the Tom Joyner Foundation is committed to the future of Historically Black Collegesand Universities. HBCUs continue to play an important part of educating our nation’s youth andproducing future doctors, lawyers, business executives, scientists and philanthropists. Even asthe country is working its way out of one of its toughest economic periods in decades, the Foundationhas been working with HBCUs around the country in various ways through programs, scholarshipsand capacity building.

You know HBCUs are close to my heart. Every time I speak at a commencement, I am thrilled toget the hugs from students, parents, Aunties, Momos and PawPaws who are thankful, tearful and full of pride to have a college graduate.That’s why this 12-year-old Foundation is forever appreciative to the thousands of donors who have supported us, and as a result thestudents, faculty and administrators at these HBCUs.

Look, I know this economy is taking its toll on so many of us, but I remain driven to make sure our beloved HBCUs are here today –and tomorrow. It may seem cliché, but James Weldon Johnson said it best in his poem, Lift Ev’ry Voice and Sing, and what hasbecome known as the Black national anthem:

Sing a song full of the faith that the dark past has taught us,Sing a song full of the hope that the present has brought us;Facing the rising sun of our new day begun,Let us march on till victory is won.

So, no matter what anyone says, the Tom Joyner Foundation will invest in programs that will continue to producescholars, athletes, politicians, corporate executives – in short, game changers. That’s right, students who willmake a difference in whatever field they enter. I know that graduates of HBCUs get an experience that’s en-riching, nurturing and confidence-building. That’s the foundation of success. Now, and well into the future, theFoundation will help arm the next generation of leaders with the tools they need to succeed.

Yours truly

Tom Joyner , Chairman

Chairman’s Letter

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To Our Valued Supporters:

The Tom Joyner Foundation is extremely grateful to your support of our steadfast mission to support Historically BlackColleges and Universities through scholarships, capacity building and special programs.

Despite one of the most challenging fundraising years ever, the Foundation focused its efforts on several key initiativeswhile at the same time developing a strategy to adapt to the unstable economic climate. During the year, we (1)Assisted HBCUs as part of our ‘Schools of the Month’ program; (2) Helped keep black males in college and (3) Offeredcapacity building to help HBCUs develop sustaining fundraising campaigns; and (4) Raised in excess of $7 million.

In 2010, the Foundation worked with a streamlined staff and budget to survive a difficult economy that has been playinghavoc with philanthropies all around the country. If anything, we intensified our efforts to seek out new corporate andindividual donors from a broader number of sources.

For our programs, we awarded a Full Ride Scholarship to our third student - Cheyenne Boyce – from Detroit, Michigan,who is currently at Spelman College. Cheyenne, along with the previous Full Ride Scholars - had to have a 3.5 GPA, a

1300 on the SAT (Math and Verbal Only) and/or a minimum ACT score of 28. The Full Ride scholars receive full tuition waivers and stipends to coverroom and board (on campus only) and books. To renew the scholarship for up to 10 semesters, the scholar is expected to keep a 3.0 GPA (on a 4.0scale) and 15 credit hours per semester.

As part of its on-going commitment to increasing the number of black males in college, the Foundation awarded nearly $80,000 to 52 Hercules Scholars,named after our late Board Member and my Grandfather Hercules Joyner, and remained an integral part of the Foundation's efforts to retain the numberof black males attending college.

The 11th Annual Fantastic Voyage™ successfully sailed out of Galveston, Texas to provide nearly 4,000 guests the ultimate ‘Partywith a Purpose’, sailing to Grand Cayman and Cozumel, Mexico.

As we look forward, the Foundation is evaluating its programs, and is developing a plan to better serve the needs of HBCUs in newand exciting ways. We’re planning to build off our legacy of helping to keep students in school, but also:

• Strengthen the capacity building for all of our HBCUs,• Introduce new programs that will broaden HBCU students’ educational experiences• Provide more tools to enable supporters and donors to engage with the Foundation• Identify new sources of grants and strategic partnerships

Now, more than ever, the Foundation believes that HBCUs can play a critical role in preparing the next generation of students tocompete more aggressively in this fast-paced, ever-changing world.

Thomas Joyner, Jr, President

President’s Letter

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The School of the Month Program is the signature program of the Foundation. Annually,the Foundation selects 11 Historically Black Colleges and Universities with which topartner. During the partnership, we raise funds in support of student scholarshipsand educational programs.

Hercules Scholarship Male Student Support ProgramIn addition to those features each week, we award our Hercules Scholarship to adeserving male student attending one of our selected HBCUs. This scholarship,named after Tom Joyner’s late father, Hercules L. Joyner, embodies and celebratesmale students attending HBCUs. Students selected must have a grade point averageof 3.5 or higher and be actively involved in community service and leadership on theircampuses.

JanuaryTuskegee University – Tuskegee, AL

FebruaryFayetteville State University – Fayetteville, NC

MarchShaw University – Raleigh, NC

AprilVoorhees College – Denmark, SC

MayVirginia State University – Petersburg, VA

JunePhilander Smith College – Little Rock, AR

JulyPaine College – Augusta, GA

AugustNorth Carolina Central University – Durham, NC

SeptemberTexas Southern University – Houston, TX

OctoberFort Valley State University – Fort Valley, GA

NovemberUniversity of Arkansas Pine Bluff – Pine Bluff, AK

2010 School of the Month Program

Schools of the Month4

In partnership with Ford Motor Company, the Tom Joyner Foundationlaunched Drive One for Your HBCU. The partnership challengedHBCU alumni, students, faculty, staff and friends to conduct testdrives at local dealerships in support of their alma maters and favoriteHBCUs. For every test drive a $25 donation was made to the Foundationup to $250,000.

In addition to launching a tour in the fall of 2009 at various HBCUcampuses test drives were also conducted at the 2010 Tom JoynerFamily Reunion.

Scholarships will be awarded to HBCU students who major in STEM(Science, Technology, Engineering and Mathematics) with the fundsfrom this initiative.

Drive One for Your HBCU

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2010 Art With a Purpose

Annually, the Tom Joyner Foundation hosts “Art with a Purpose” on board theTom Joyner Foundation Fantastic Voyage.

“Art with a Purpose” features internationally acclaimed African-American artistand galleries from across the nation.

Passengers have an opportunity to view the work of our featured artist andgalleries through out the week. Private sales, live and silent auctions are heldand proceeds from art sold on the ship benefit Foundation programs and initiatives.This art experience is also an opportunity to educate our supporters about thelong history of art at Historically Black Colleges and Universities combinedwith how to build a modern collection combining old with new.

Along with these events, the Foundation hosts an art seminar for passengersfrom the novice and to the most seasoned collectors.

Seminars discuss topics such as, building your art collection, storing your collectionproperly and appraising your collection.

Buchi Upjon AghajiJ. Anthony Brown Manuelita A. BrownStacey Brown Leroy Campbell Elizabeth CatlettDwayne D. Conrad Aziz DiagneNajee Dorsey

Ed Dwight E and S Art GalleryFrank FrazierLa Belle GalerieAnnie LeeDeborah ShedrickJohn TomsTwin

2010 Featured Artists

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Full Ride Scholarship

s c h o l a r s h i p

Full Ride

The Tom Joyner Foundation Full Ride Scholarship is awarded to high school seniors whowill be attending a Historically Black College or University.

This highly competitive scholarship annually draws the best and the brightest studentsfrom across the nation to apply. Students must have a grade point average of 3.5or higher, at least 1300 on the SAT and/or a minimum ACT score of 28.

Students are also required to write a 350-word essay on the topic – “What hasbeen the most impressionable moment in your life and why?”

This year, thousands of applicants were screened and ten finalists were chosenand invited to Atlanta, Georgia for a panel interview with Tom Joyner and otherjudges from the media.

The third Tom Joyner Full Ride Scholarship was awarded to Cheyenne Boyce ofDetroit, Michigan. Cheyenne was ranked No. 1 at Detroit’s highly competitiveCass Technical High School. She plays the cello and is interested in internationalrelations and the environment. Cheyenne will use the scholarship to attendSpelman College in Atlanta, Georgia.

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Teacher Quality Program

For five years, the Tom Joyner Foundation has partnered with the NationalEducation Association to improve the quality of teaching skills in public schoolsystems in urban and rural school districts throughout the nation with ourTeacher Quality Program.

The program focuses on preparing educators for national certification examsby providing funding and technical support for workshops, coursework materials,individual tutoring, and examination fees to prepare educators to pass statelicensing examinations.

The Tom Joyner Foundation has contributed $1.8 million to the project andthe National Education Association has provided more than $2 million in support. Sincethe program started over 5,400 applicants have been screened, and 3,286students have been accepted since 2005.

Through our efforts with our partner schools the partnership has an 89% success ratein educators passing the state licensing exams.

Photo credit: Hampton University

Teacher Quality Partner Schools

• Bowie State University • Cheyney University of Pennsylvania• Clark Atlanta University • Harris-Stowe State University • Jackson State University • Johnson C. Smith University • Alabama A&M University • Howard University

• LeMoyne-Owen College• Mississippi Valley State University • Norfolk State University • Prairie View A&M University • Tennessee State University

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Tom J oyner Foundation Revenue and Expenses

2010

Financials

2009

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2010 Financials

Statements of Financial Position as of December 31, 2010 and 2009

2010 2009

ASSETS

Cash and cash equivalents $3,345,187 $4,397,686

Contributions and accounts receivable 1,521,603 1,057,170

Inventories 2,604 18,273

Property and equipment, net of accumulated depreciation 2,641 3,967

TOTAL ASSETS $4,872,035 $5,477,096

LIABILITIES AND NET ASSETS

Liabilities –

Accounts payable $1,098,207 $2,079,911

Deferred revenue from fundraising 1,458,950 141,331

Contributions payable to HBCU institutions 834,827 842,375

Total Liabilities 3,391,984 3,063,617

Net Assets –

Unrestricted 1,480,051 2,413,479

Temporarily restricted - -

Total Net Assets 1,480,051 2,413,479

Total Liabilities and Net Assets $4,872,035 $5,477,096

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2010 Supporters

Wendy AdairAetna Foundation Inc.Alabama A&M University Alumni AssociationGladys R. AllenSelma AllenAllen Family FundALW Sourcing, LLCANAJudy L. AndrewsAnheuser-Busch FoundationVictor ArchieLeslie Y. BakerGail S. BallSylvia Ballentine-KnightWilliam BankheadJeanne BanksLuke Ba nnerSheila G. BarnettDior BarryBen Washington Baptist Church, Inc.Bill Winston MinistriesTracy D. BlackDiedre BlaineCarolyn BlakelyPatricia A. BlakneyCurtis BlueDebra J. BluittCalvin E. BookerErma Y. BoudreauxJacquelyn BourgeoisMichael BoykinAlverna J. BracyCarl E. BracyFreda W. BredyMcKinley H. BristerJ.S. BroadenStacie BroussardAnthony K. BrownLana L. BrownLinda BrownPatricia G. BrownElizabeth Bruton-PollardMinnie V. BuchananCarrie BuckhananTony Bullock

Twyla BurkhalterRyan BurksLarry BurneyNakia R. BurnsEbony BusbyCheryl G. ButlerDeborah ButlerNancy S. CallenderChandra G. CampbellAddison CareyKeisha ClarkVergena ClarkClark Atlanta UniversityWalter S. ClaytorJames M. CoatesHenry & Karen CoaxumBertha S. ColeMs. Ronnie H. CollinsDonna ComerCommunity Missionary Baptist ChurchSekethia CoopedgeBobby CooperLarry CooperBeverly CotledgeBrenda CountsDorothy Cowser YancyYvonne Cowser YancyKim CoxFelicia CullarsLaRue P. CunninghamL.A. DavisNoah & Germaine DavisRobin DavisTene DavisMaria A. DealDr. Karen DelaneyDelta Sigma Theta Sorority, Inc. -Jacksonville Alumnae ChapterDelta Sigma Theta Sorority, Inc. - Greater Cleveland Alumnae ChapterJacquelyn DennisonDesigns of Diamond DAdele E. DoctorGloria Dodson-WeemsL. Najee DorseyThomas Dortch, Jr.

Barbara Dunn-HarringtonFlorence R. DychesErnest B. Eason, MDPreston EdwardsRosa EdwardsRuby EleyJohn or Susie EvansDelores F. FamblesL. FavorsLuther B. FelderMrs. Courtney S. FergusonMichelle FiferDeborah FisherJoseph L. FlowersDr. M.A. FlowersMary Flowers-BoyceKenneth D. FobbsGwendolyn FortsonKeywanna FrazierLatasha K. FreedDavid R. GaffneyMr. & Mrs. Tyrone GainesAlile F. GasawayGateway Alumni Association of UAPBShelia M. GeaterAaron GeorgetownAnn T. GibsonAudrey M. GilbertDorothy GilbertSharon GilesLynette Giles CanadyMinnie GloverGlue Inc.Garry GordonGraham McIverGreater Little Rock Alumni Association ofUAPB AM&NGreater St. Stephen MinistriesAndrew W. GreenGwendolyn GreenRobin GreenMaria GreerVanessa S. GreerFreya B. GrimesDr. M. Martin HallTahjma Hall-Mhoon

Edna M. Hardy-HillCarolyn M. HarrisGwendolyn HarrisDebbie Harvey-DavisEstelle HayesLatisha N. HebertGregory HenleyBrandy M. HicksSandra L. HicksColumbus L. HigginsDoris HillLori HollandSharon HooksAdelaide Y. HopkinsCarolyn HunterMarie J. HunterTimothy A. IngramPatricia D. IsabellChristel N. JacksonPaul JacksonJason Richardson Foundation, Inc.Vickey L. JeffersBrenda J. JeffersonJames F. JeffriesHenry JohnsonLonnie JohnsonRyen JohnsonStacee JohnsonTinecia L. JohnsonDr. Linda C. JollyBobby JonesEdna JonesMary M. JonesLinda Jones PaxtonAnthony JordanDora C. JoynerOscar JoynerThomas Joyner, Jr.Tom JoynerMartha T. JudgeKalatrese Candy Gifts & MoreKansas City Chapter of Arkansas AM&NUAPB Alumni

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2010 SupportersDavid KantorLinda Kennedy-BeauvilGenesta KeysCynthia KirkseyYvonne Knight, MDLavonia KnoxWillis LangleyYetive W. LarkeZakiya E. LarrySusan S. LawrencePhilomena LawsonAlan D. LeeCatheline LeeGranville LeeHerbert S. LeeTari LinnearEvelyn Lott CooperBeth Ann LoudenKaren LoveJavier LuevanoMagic Johnson Foundation, Inc.French Y. MarshallJacquie MartinMary MattisonKaren MayClinton McCallaDorinda McCombsKimberly McGheeDenise McMichael-HoustonLamell McMorrisLester MeltonMembers Give Powered by JustgiveMaria Mendoz-BatesNecole MerrittTahmja MhoonMicrosoft Matching Gifts ProgramDarryl MitchellKaren MitchellGregory ModesteMonsanto FundWanda MooreFaith MorrisSharon Mosley-RamseyJetaun MottleyTracy Mourning

Hanan MuhammadGloria MullinsRonald MullinsJacqueline MunnerlynGala MunningsDenise MurrayCheryl MyersMyra J., Inc.NAC Marketing Company, LLCAyana NajumaLawrence E. NelsonCharles M. NewbornNewell RubbermaidOnce For All, Inc.Col. Keith OwensKim L. OwensKim OwensDr. Ron OwensKimone C. PaleyKenneth ParkerDr. Mamie A. ParkerLoren Parker-JacksonEdward PerryPerrylee Home Health Care Services Inc.Robert G. PettitDebra PilgromIvy PittmanGrover & Darlene PollardJasmine PopeJoyce PriceTerry L. PrioleauKaren PurnellDierdra S. RainesKaren R. RaisonFrederick RamseyNatasha RandleReach Media, Inc.Dr. Justine ReddingLtc. Andrew A. ReeseCaranita RhoneGeorgette Rias-BakerMichelle RicePhillis RileyAdrienne RobinsonFloyd Robinson

Press L. RobinsonSandra & Edward RobinsonSteve RobinsonJonathan RodgersKenneth & Cheree RogersEdith L. RoseRachel RossThomas L.G. RossAndrea SaboorAngela K. SattingerRobin SavageCharles R. ScottDanielle Y. ScottJonathan A. ScottRussell A. SearingShannong ShackelfordCathy ShannonLavonne SheffieldWillie ShellmanDoris M. SiglBettye SimmonsJohn A. SimmonsMichael E. SimmonsKoboi SimpsonMark SingletonMichele SissonNorman W. SlackAnn C. SloanGeorge M. SmithMelany SmithDebra L. SpencerPatricia SpencerState Employee’s Community CampaignGloria A. StathamDebra M. StewartSandra J. StewartHelen D. StokesVernell I. StraughterDiane Suitt GillelandFelicia TateLatif TaylorJoyce TerryTexas Southern University San AntonioAlumni ChapterThe Home Depot

The University of Arkansas Foundation, Inc.George Lillian ThompkinsAlbert ThompsonAnnie S. ThompsonLaVonne Thompson, Esq.Arthur M. ThreattMrs. Clincy TramellHattie TuckerJanet TurnerUAPB AM&N Atlanta Alumni AssociationUnited Way of DelawareUnited Way of the Southern TierThomas E. VaughnVoorhees CollegeMarquisa WadeConstance S. WalkerWilliam WalkerMelodie WaltonBernard A. WardMichele WareJohnny WarrenRobyn WashingtonWashington DC Chapter of UAPB Alumni AssociationRehema Wa-TenzaHerbert WeatherspoonNatasi WeaverWellpoint Associate Giving CampaignNneka WellsEleanor E. WhiteLillonteen WhitehurstKaren WhitneyJulia WileyYolanda Williams PageRickie WilliamsonDeddrick T. Wilmer DE, SARDarie WilsonJean WilsonKelly I. WoodsCarolyn B. WorthyWainie YounMargaret Zabawar

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Alabama A&M University

Alabama State University

Albany State University

Alcorn State University

Allen University

Arkansas Baptist College

Barber-Scotia College

Benedict College

Bennett College

Bethune-Cookman University

Bluefield State College

Bowie State University

Central State University

Cheyney University of Pennsylvania

Claflin University

Clark Atlanta University

Coppin State University

Delaware State University

Dillard University

Edward Waters College

Elizabeth City State University

Fayetteville State University

Fisk University

Florida A&M University

Florida Memorial University

Fort Valley State University

Grambling State University

Hampton University

Harris-Stowe University

Howard University

Huston Tillotson University

Interdenominational Theological Center

Jackson State University

Jarvis Christian College

Johnson C. Smith University

Kentucky State University

Knoxville College

Lane College

Langston University

LeMoyne-Owen College

Lincoln University of Missouri

Lincoln University of Pennsylvania

Livingston College

Meharry Medical College

Miles College

Mississippi Valley State University

Morehouse College

Morris Brown College

Norfolk State University

North Carolina A&T State University

North Carolina Central State University

Oakwood University

Paine College

Pail Quinn College

Philander Smith College

Prairie View A&M University

Rust College

Saint Augustine’s College

St. Paul’s College

Savannah State University

Selma University

Shaw University

South Carolina State University

Southern University A&M College

Southern University at New Orleans

Spelman College

Stillman College

Talladega College

Tennessee State University

Texas Southern University

Tougaloo College

Tuskegee University

University of Arkansas Pine Bluff

University of the District of Columbia

University of Maryland Eastern Shore

University of the Virgin Islands

Virginia State university

Voorhees College

West Virginia State University

Wilberforce University

Wiley College

Winston Salem State University

Xavier University of Louisiana

13760 Noel Road, Suite 750 | Dallas, TX 75240 | www.tomjoynerfoundation.org

HBCU Listing

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