tom kim print & online portfolio

Thomas Kim

Creative Strategist

Brand Development

Creative Director

Art Director

Graphic Design

User Design

User Experience

W

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14

The Original/Campaign PrintOre-Ida Tater Tots

The Sure Thing

Get secure tickets that guarantee you’ll be there.

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Cybercrime has surpassed illegal drug trafficking as a criminal moneymaker.

Brand Book draft

1.

Real Butterball turkey products, from delicious lunch meat to breakfast sausages and more, make anything more better.

Structural

engineering,

made more better.imagine adjusting more than the level of your shelves.Imagine being able to adjust the temperature and humidity in three of its four compartments too.

The revolutionary new Samsung Quatro Cooling Convertible Refrigerator gives you that control,

making it the most versatile refrigerator on the market. Imagine creating a custom-sized freezer,

refrigerator, and even a beverage cooler—with the touch of a button. With the Samsung Quatro

Cooling Convertible Refrigerator, it’s not that hard to imagine.

available at

©2006 Sam

sung Electronics America, Inc. All rights reserved. Sam

sung is a registered trademark of Sam

sung Electronics Co., Ltd.

2073907.24.09

Symantec

cb150 Kraft SUS

M20739_NAV_1U_MM_R1

C

ProcessCyan

ProcessMagenta

ProcessYellow

ProcessBlack

SymantecYellow

Dieline

Color#

Production Notes

5/0; CMYK + Symantec Yellow

Date

File Name

File Creator

Project Manager

Application

Supporting Apps

Part Number

Stock

Dieline

Size

Proofing

13 June 2014

20033437_NAV10_1U_MM.indd

Billy Wiers <[email protected]>

Mike Kulich <[email protected]>

Adobe InDesign CS3 (Mac)

Photoshop, Illustrator

20033437

.024 SUS

DISCOPY # CT3635 w/feet

5.25” x 7.5” x 1.25” folded

TBD

Norton AntiVirus 2010 – 1 User MM box layout

Gloss UV coating for US only

Satin AQ for the rest of the world

gloss_uvcoating

® ®

No

rton

™ An

tiViru

s

No

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™ In

ternet S

ecurity

No

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36

0™

All-In

-On

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rity

Core Protection

Blocks viruses, spyware, Trojan horses, worms, bots, and rootkits • • •

Defends against hackers with quiet two-way firewall • •

Pulse updates every 5-15 minutes for up-to-the minute protection • • •

Uses intelligence-driven technology for faster, fewer, shorter scans • • •

Advanced Protection

Guards against Web attacks that exploit software vulnerabilities • • •

Stops threats unrecognized by traditional antivirus techniques • • •

Filters unwanted email with professional-strength antispam • •

Helps keep your kids safe online with parental controls • •

Identifies unsafe websites right in your search results • •

NetworkingHelps secure and monitor home networks • • •

Automatically secures your PC when connecting to wireless networks • •

Identity Protection

Blocks phishing websites and authenticates trusted sites • •

Secures, stores, and manages login and personal information • •

Prevents hackers from eavesdropping and stealing information as you type • •

BackupAutomatically saves important files locally or to secured online storage •

Restores lost files and folders •

PC Tuneup

Optimizes PC performance with disk cleanup •

Provides clear insight into recent PC activities to help prevent slowdowns • •

Optimizes application performance with one click • • •

Windows® 7Windows Vista®

Windows XP

Antivirus

Antispyware

Antirootkit

Bootable Recovery Tool

Bot protection

Browser Protection

Intrusion Prevention

Network Monitoring

Norton™ Insight

Pulse Updates

SONAR™ 2 Behavioral Protection

Vulnerability Protection

1 YEAR PROTECTION

*�With�this�service�you�receive�the�right��to�use�this�product�on�one�PC�during�the��service�period,�which�begins�upon�initial�installation.�This�renewable�service�includes�protection�updates�and�new�product�features�as�available�throughout�the�service�period,�subject�to�acceptance��of�the�Symantec�License�Agreement�included�with�this�product�and�available�for�review�at�www.symantec.com.��Product�features�may�be�added,�modified,�or�removed�during�the�service�period.

SYSTEM REQUIREMENTS

Norton AntiVirus 2010

Microsoft® Windows® XP (32-bit) with Service Pack 2 or higher1 Home/Professional/Media Center

Microsoft® Windows Vista® (32-bit and 64-bit) Starter/Home Basic/Home Premium/Business/Ultimate

Microsoft® Windows 7® (32-bit and 64-bit) Starter/Home Basic/Home Premium/Professional/Ultimate

Minimum Hardware Requirements•�300�MHz�or�faster�processor•�256�MB�of�RAM�(512�MB�of�RAM��

required�for�Recovery�Tool)•�200�MB�of�available�hard�disk�space•�CD-ROM�or�DVD�drive�(if�not��

installing�via�electronic�download)

Email scanning supported for standard POP3- and SMTP- compatible email clients

Browser support for Vulnerability Protection•�Microsoft�Internet�Explorer®�6.0�or�

higher1�(32-bit�only)•�Mozilla�Firefox®�3.0�or�higher1

1�As�made�available�by�Symantec�within�your�service�period.

Product Activation technology is included to ensure authenticity.

‡Need Help? �Symantec�provides�free,�unlimited�24x7�email,�chat,��and�phone�support�for�a�period�of�one�year�from�initial�product�installation.*�For�full�details��and�to�access�support,�go��to�www.symantec.com/globalsupport.

Money-Back Guarantee �Symantec�offers�a�60-day��money-back�guarantee.��For�return�information,��please�contact�Symantec�at��www.symantec.com/refunds.

Copyright�©�2009�Symantec�Corporation.�All�rights�reserved.�Symantec,�the�Symantec�Logo,�Norton,�Norton�360,�and�SONAR�are�trademarks�or�registered�trademarks�of�Symantec�Corporation�or�its�affiliates�in�the�U.S.��and�other�countries.�Microsoft,�Windows,�and�Windows�Vista�are�either�registered�trademarks�or�trademarks�of�Microsoft�Corporation�in�the�United�States�and/or�other�countries.�ICSA�Labs�Logo�is�a�trademark�of�Cybertrust,�Inc.�Used�under�license.�Virus�Bulletin�Logo�is�a�trademark�of�Virus�Bulletin�Ltd.�Used�under�license.�Other�names�may�be�trademarks�of�their�respective�owners.

Protected�by�U.S.�Patents�7,478,431;�7,472,418;�7,409,717;�7,360,249;�7,340,777;�7,328,456;�7,325,185;�7,290,282;�7,089,591;�6,971,019;�6,851,057;�6,651,249;�6,357,008;�6,349,311;�6,253,258;�6,167,407;�6,123,737;�6,067,410;�6,006,329;�5,999,723;�5,978,917;�5,964,889;�5,854,916;�5,826,013;�5,812,848;�5,790,796;�5,765,030;�5,696,822;�5,398,196;�5,319,776.�Additional�patents�may�be�pending�in�the�U.S.��and�elsewhere.�

Manufactured�under�an�ISO�9001:2000�quality�system.�Printed�in�the�U.S.A.

07/09 20033437

1 PC | 1 Year Protection(See�top�for�details) Virus

Bulletin 100% Award

ICSA Labs Certified

Includes Exclusive Norton Features:Antivirus

Antispyware

Antirootkit

Bot Protection

Browser Protection

Free Support‡ 24/7

Is this the right Norton solution for me?

Norton

™ AntiV

irus 2

010w

ith An

tispyware

ENHANCED! Powerful, fast, and light virus protection with faster, fewer, shorter scans.

NEW! Norton Insight Network uses Symantec’s global security intelligence network

to provide real-time online protection from the newest threats.

NEW! Norton System Insight provides features and easy-to-understand

system information to help keep your PC performing at top speed.

AntiVirus 2010with Antispyware

Norton™


Norton™

PROOF OF

PU

RCHASE

Norton

™ A

ntiV

irus

2010

1 PC | 1 Year Protection(See�top�for�details)

Utilities

.75” .70” .65” .60”

.55” .50” .45” .40”

.35” .30” .25” .2”

Safer. Smarter. Faster. Experience the New Norton.™

Norton™ AntiVirus 2010with Antispyware

2073907.24.09

Symantec

cb150 Kraft SUS

M20739_NAV_1U_MM_R1

C

ProcessCyan

ProcessMagenta

ProcessYellow

ProcessBlack

SymantecYellow

Dieline

Color#

Production Notes


Date

File Name

File Creator

Project Manager

Application

Supporting Apps

Part Number

Stock

Dieline

Size

Proofing

13 June 2014






20033437

.024 SUS


5.25” x 7.5” x 1.25” folded

TBD




gloss_uvcoating

® ®

No

rton

™ An

tiViru

s

No

rton

™ In

ternet S

ecurity

No

rton

36

0™

All-In

-On

e Secu

rity

Core Protection





Advanced Protection








Identity Protection






PC Tuneup





Windows XP

Antivirus

Antispyware

Antirootkit


Bot protection

Browser Protection


Network Monitoring

Norton™ Insight

Pulse Updates



1 YEAR PROTECTION


SYSTEM REQUIREMENTS


















07/09 20033437


Bulletin 100% Award

ICSA Labs Certified


Antispyware

Antirootkit

Bot Protection

Browser Protection



Norton

™ AntiV

irus 2010

with A

ntispyw

are







Norton™


Norton™

PROOF OF

PU

RCHASE

Norton

™ A

ntiV

irus

2010


Ghost v14.0

.75” .70” .65” .60”

.55” .50” .45” .40”

.35” .30” .25” .2”



2073907.24.09

Symantec

cb150 Kraft SUS

M20739_NAV_1U_MM_R1

C

ProcessCyan

ProcessMagenta

ProcessYellow

ProcessBlack

SymantecYellow

Dieline

Color#

Production Notes


Date

File Name

File Creator

Project Manager

Application

Supporting Apps

Part Number

Stock

Dieline

Size

Proofing

13 June 2014






20033437

.024 SUS


5.25” x 7.5” x 1.25” folded

TBD




gloss_uvcoating

® ®

No

rton

™ An

tiViru

s

No

rton

™ In

ternet S

ecurity

No

rton

36

0™

All-In

-On

e Secu

rity

Core Protection





Advanced Protection








Identity Protection






PC Tuneup





Windows XP

Antivirus

Antispyware

Antirootkit


Bot protection

Browser Protection


Network Monitoring

Norton™ Insight

Pulse Updates



1 YEAR PROTECTION


SYSTEM REQUIREMENTS


















07/09 20033437


Bulletin 100% Award

ICSA Labs Certified


Antispyware

Antirootkit

Bot Protection

Browser Protection



Norton

™ AntiV

irus 2010

with A

ntispyw

are







Norton™


Norton™

PROOF OF

PU

RCHASE

Norton

™ A

ntiV

irus

2010


Online Backup

.75” .70” .65” .60”

.55” .50” .45” .40”

.35” .30” .25” .2”



Hello! I’m pleased to make your acquaintance. I’d like to share my work and creative management abilities with you. I have over 22 years of experience working as a creative director, art director and graphic designer. For the past 11 years, I have been keeping busy as a creative director and a producing manager, working with creative teams overseeing hands-on conceptual work, as well as providing management oversight on branding. I have directed departments in art direction, graphic design, copywriting, digital asset creation, user-interaction, user-experience, and social media. I also integrate very well with teams of account management and account planning. I have worked on business-to-business and business-to-consumer clients across a complete range: from companies with global footprints, through small- and mid-sized companies, as well as to individuals.

Among the brands with global presence, I have overseen Barilla Pasta, Bayer, Bloomberg, BMW, Emerson, McDonald’s Corp., Mondelēz International, Nintendo, PepsiCo, Proctor&Gamble, Samsung, Sony, and Symantec. Domestically, I have worked on brands such as Allstate, CarMax, Harley-Davidson, Kellogg’s, MetLife, Northwestern Mutual, Red Lobster/Darden Restaurant Group, Sears, Sara Lee, State Farm, and True Value Hardware. I am proud to have contributed to my home state of Illinois with work for the 2016 Olympic Bid, Amaren/Illinois Power Corporation, Northwestern Kellogg Management School of Business, Roosevelt University, The University of Chicago–Cancer Treatment Center who cared for world-class chef, Grant Achatz’s Stage 4 squamous cell carcinoma of the mouth, and World Business Chicago, which was instrumental in bringing over 500 new jobs to Illinois. I have also donated time toward working on pro bono clients, such as the Alzheimer’s Association, the Environmental Law & Policy Center, and Greenpeace.

My work has been recognized by creative shows such as the Communications Arts Advertising Annual, the Clios, the Cannes International Advertising Festival, Graphis Design, Graphis Advertising, Lüerzer’s International Archive, The New York Art Director’s Club, and The One Club.

I hope that the following case histories and work samples exceed your standards.

Best,

Thomas Kim

Case Histories

Case History:Samsung Electronic Appliances

As a global brand, Samsung is concerned about a consistency of message behind all of its various product lines. The company very much prides itself on operating efficiencies. As quoted from their annual report of 2007 when I was working on the business: “To become the brand most appreciated by people all around the world, Samsung Electronics is carrying out consistent and aggressive brand marketing. We will grow into a premium brand that elicits exceptional pride from those who own our products through our commitment to innovative customer-focused marketing.”

The biggest obstacle I faced was that the agency assumed that it could overcome the rest of global culture. After spending US$16.9B in marketing and advertising, I felt obliged to work cross-culturally, identifying the differences between Asian and North American business practice. It took a concentrated effort for my team and I to build trust with the Korean business divisions to the point where we could deliver the work.

My team delivered our ads on time and on budget while the other divisions—home entertainment, home appliances, mobile phones and PCs—were all over time and over budget. And all on a foreshortened development time because the prior teams had not been paying attention to these products, because they were considered less important and less contributory to Samsung’s total sales, in particular.

imagine adjusting more than the level of your shelves.Imagine being able to adjust the temperature and humidity in three of its four compartments too.

The revolutionary new Samsung Quatro Cooling Convertible Refrigerator gives you that control,

making it the most versatile refrigerator on the market. Imagine creating a custom-sized freezer,

refrigerator, and even a beverage cooler—with the touch of a button. With the Samsung Quatro

Cooling Convertible Refrigerator, it’s not that hard to imagine.

available at

©2006 Sam

sung Electronics America, Inc. All rights reserved. Sam

sung is a registered trademark of Sam

sung Electronics Co., Ltd.

Samsung Refrigerator:As a relatively new entrant into the field of refrigerator sales in North America, Samsung had to establish itself on innovative features and technology. This approach dovetailed nicely into their then-current, “Imagine” campaign.

This particular ad speaks to the ability to separately adjust the temperature and humidity of three out of four of its compartments.

Samsung Printer:Most of Samsung’s competitors were inkjets whose colors wouldn’t stand up to true, toner-based printers. After reading the brief, I thought it would be nice to feature some of the great quality features of the printer: an exceptionally small desktop footprint combined with a unique multiple color source toner replacement system to highlight the then-current “Imagine” campaign.

CLP-300

imagine a personal color laser printer that’s big on the inside.

c2006 Samsung Electronics Co. Ltd. Output images are simulated.

Imagine a personal printer that thinks it’s an office printer. Introducing the CLP-300

personal color laser printer. It quietly delivers all the sharp beauty and impact of

bulky office-sized printers and fits right on your desk. And thanks to a unique

deisign, the toner in the CLP-300 is a snap to change. So the only thing it’s big on

is performance. With the Samsung CLP-300 it’s not that hard to imagine.

design

Samsung Electronic Appliances:Results

In 2007, when I worked with Samsung, they enjoyed a 68% increase in U.S. refrigerator sales as compared to the previous year. The company grew its Digital Appliances from a net sales of US$5,435M with operating losses of US-$70M, to a net sales of US$6,726M with operating profits of US$157M that year, alone.*

* numbers cited from the SEC Samsung 2007 Annual Report (http://www.samsung.com/us/aboutsamsung/ir/financialinformation/annualreport/downloads/2007/00_SEC_07AR_E_Full.pdf)

43SamSung electronicSannual report 2007

At Samsung Electronics, satisfying the needs of our customersis our top priority. By developing innovative products that enhance thelives of our customers worldwide, we have made pioneering movesin the digital appliances market, whose impact will be felt for many yearsto come. Stylishly designed, well equipped with convenient features, andenvironmentally friendly, our digital appliances are tailor-madewith our customers at the forefront of our thinking.

Front-sliding air conditioner

Our innovative, front-sliding unit showcases a unique

Biosleep function, keeping body temperature at an opti-

mal level during the three stages of sleep. The unit also

can quickly lower a room’s temperature with its Surround

Cooling System, and includes eco- and health-friendly

features such as an air purification system.

Pioneering the Future of Digital appliancesIntent on becoming the leading global company in the digital appliance industry, we

are moving aggressively to bolster our capabilities for developing innovative products and improving market outreach. To achieve this, we are enhancing the competitive edge of our business by reorganizing our production network, strengthening our R&D depart-ment, and expanding our high-end product lineups. To further increase profitability, we are also investing in the development of premium appliances in the side-by-side refriger-ator, system air conditioner and drum washing machine segments, while underscoring our commitment to quality. As a market leader in advanced digital appliances, we are committed to continually strengthening our competence in both the built-in appliance and home network markets.

In 2007, we applied the world’s most innovative technology and design approaches to our full range of digital appliances, introducing diverse new product lines that will be recognized by consumers around the globe. We have received outstanding praise, particularly in the premium market. Our product lines were enhanced through such advancements as our drum washing machine whose Vibration Reduction Technolo-gyTM (VRT) provides the lowest noise and vibration levels in the industry; our system air conditioner, which incorporates our High Efficiency Combination technology; and our side-by-side refrigerator with twin cooling systems.

These and other innovations helped us achieve sales of KRW6.85 trillion, a 24% increase over 2006, and a global operating profit of KRW159.8 billion. Eight of our prod-ucts, including our side-by-side refrigerator, received the Red Dot Design Award in Germany. In Korea, we also placed first in the 2007 National Customer Satisfaction Index (NCSI) in the refrigerator, washing machine and air conditioner categories.

OPERating PROFit

[KRW hundreds of billion]salEs

[KRW trillion]

5.5

2006

6.9

2007

-0.7

2006

1.5

2007

2007 salEs incREasE in tHE u.s. REFRigERatOR maRKEt

[versus 2006]

68%

JANUARY 10 4th-generation Smart Inverter air

conditioner for the home The energy efficient Smart

Inverter air conditioner from Samsung Electronics delivers

quick and powerful cooling with minimum energy con-

sumption. The Smart Inverter system also can accurately

control a room’s temperature with minimal fluctuation.

APRIL 3 Korea’s first B2B total solution showcase

Samsung Electronic opens Korea’s first B2B total solu-

tion showcase, the “System Hauzen Gallery,” displaying

the latest total solutions in appliance technology. Featured

in the showcase are built-in home appliances, and home

and office network systems, as well as system air condi-

tioners—all available to the consumer.

2007 at-a-glancE

digital appliance

Case History:Symantec Software

Symantec Software/Norton was preparing to celebrate the launch of a suite of products for 2010. In the process of gearing up for the event, I was involved in the creation and development of just about every aspect of Symantec Software’s line, from package design to user interface design.

Norton Online Banners:Concepts state boldly Norton’s aggressive stance against cybercrime.





Learn more

Detects and stops cyber attacks.

Blocks dangerous downloads.

Identifies unsafe websites.

•

•

•

Deny digital dangers with advanced protection.Norton Internet Security 2010


Learn more




•

•

•




Every 3 seconds an identity is stolen.


Every 3 seconds an identity is stolen.

Learn more




•

•

•



Learn more




•

•

•




You’re about to experience information superhighway robbery.


You’re about to experience information superhighway robbery.

Learn more




•

•

•



Norton User Interface Design:Installer pages

The previous version of the installer was not consistent across product lines, nor did it reflect a consistent tone. The old version had no consistency with the overarching brand look and feel.

My revision represents the first contact that the user has with the software. I chose to demonstrate this point through the installer interface. This page is intended to show how, from the first moment, the user can experience Symantec’s brand even down to the assertive tone of the copy.

Norton User Interface Design:Norton Internet Security - brand consistency across platforms

For existing Symantec software lines, it was as if no one spoke to one another. There were many differences between the user interface for Windows and Mac. I advised a cross-platform approach, with a much simplified interface. People can choose to expose more options by clicking on three easy global settings.

Norton Software Package Design:Concepts feature consistent brand identity

Norton Worldwide Press Launch Event:BLKMKT

I designed a walk-in display for Symantec Software’s 10th anniversary product launch of the Norton Suite (Antivirus 10, Utilities, etc.) The product launch itself was a media/press event in New York City on Sept. 9th. I was brought on as a combination Creative Director and Project Manager to oversee the work. This entailed everything from producing videos to building an actual physical exhibit and everything contained within. Picture two aluminum shipping containers similar to what you see on cargo ships. We arranged them in an

“L” configuration and filled out the interior spaces. The containers had to be able to be disassembled, shipped across country on trucks, and reassembled on-site with fire-code safety. Which meant that everything had to be easily reassembled without extensive instructions, and built out of lightweight materials.

The first container was made to resemble a storefront of illicitly obtained goods of the type that cybercriminals steal from innocent on-line victims and sell in their underground economy. These materials included physical representations of identity information (e.g. credit cards, social security cards, passports, etc.) There was also a wall of products and services that these cybercriminals sell among themselves (e.g. hacker kits, phishing kits, bot-net rentals, etc.)

Of course, none of this stuff exists as physical items. Cybercrooks pretty much deal almost exclusively in information. But we had to build out the “store” to communicate the kinds of information that they steal. The store itself is designed to resemble a cross between an inner city bodega and an electronics store in Akihabara—very brightly lit with fluorescent lights, full of tacky retail signage. We even built an energy drink vending machine that will swung out as a false front doorway to reveal the back section of the “L.”

This second container was called the Threat Center, and it had a totally different look and feel. The whole area was dimly lit and minimally propped. It had a scattering of empty energy drink cans (which we designed and printed to avoid copyright issues) and generic fast food containers. It also featured state of the art modular PC workstations with multiple monitors and large screen LCD TVs. In this area, we demonstrated how cybercrooks run their schemes.

There were PC workstations stations with demonstrations of various hacker tricks (e.g. key-logging scams, fake antivirus “scareware,” phishing scams, and bot-net attacks.) The demos weren’t actually live, but rather, they were burned onto DVDs and running on large, wide screen PC monitors for timing and consistency. We put the demonstration staff through a few runs to get them up to speed, and showed them how cybercriminals go about testing their malware and distributing it via Internet Relay Chat channels. It was all designed to raise awareness of the level of sophistication and the worldwide scope of the underground economy.

Total time from beginning to end of project: 35 days.

Norton Launch Event:BLKMKT

Symantec Software:Results

The jump in unit sales both online and at retail were dramatic. Prior to the launch event and advertising, there was little awareness of software protection. By avoiding the typical scare tactics and bringing these down to an understandable level, the general public learned a lot and stopped panicking. Part of the process included a genuine desire for Symantec to educate the public on the growing threat of cybercrime, and yet not to overly alarm them. I always feel that the participation of our partners is key to the success of our endeavors. The growth of the share price for Symantec speaks for itself.

*Source: TickerTech.com

Case History:Wildfire Non-traditional Advertising Presentation

wildfire logo - old vs. new

OLD LOGO

For the 2006 Cannes Advertising Festival, I was brought on to conceptualize a presentation and speech. The main event was a presentation by Mark Tuttsel, Chief Creative Officer of Leo Burnett Worldwide and Paul Kemp Robertson, the creator and editor-in-chief of Contagious Magazine, a showcase of wildly creative—and effective—work for global brands.

Under the event name, Wildfire, I presented an integrated campaign, showcasing equally non-traditional marketing and promotional ideas.


OLD LOGO

wildfire presentation

logo exploration

01 02 03 04

06 07 08 09 10

06

Wildfire:Team-based Logo Exploration (team based.)


bluetooth messages and invitation

Filter UK, the mobile marketing agency

behind the Coldplay campaign, embedded its

Bluetooth ad servers in giant television

screens in several central London train

stations. The screens promoted the album

and also urged users to switch their

Bluetooth handsets to "discoverable" mode,

so that they could receive more content.

Commuters with discoverable Bluetooth

handsets passing within 100 meters of

the billboards were sent a message asking

if they'd like to receive the Coldplay

content.

graphics on the ground urge people to

make their phones discoverable. we can

then pose questions, give statistics on new

forms of marketing, and follow it up with

an invitation to the wildfire seminar.

Wildfire:Bluetooth messages and event invitation (my contribution.)


staging ideas

smoke wa l lmagicians use smoke powder to hide objects during magic shows.

for the seminar, we can use this same technique, having the presenter

emerge through a smoke wall.

pro ject ing on to smokeinstead of showing literal fire, we can project flame graphics on to

smoke that is curling on to the stage.

aud io f lameshave sounds of fire crackling playing in the auditorium as people enter.

l ogo t ra i l e rhave a looping flash/after effects animation playing on the screen as

people settle into their seats

Wildfire:Staging and implementation (team-based.)

Wildfire:Event Poster (self-designed.)

t-shirt color: american apparel / 2001 / orange

womens t-shirtst-shirt logo men’s t-shirts

ink color:

logo size: capps to determine after viewing samples

placement: bottom left side of t-shirt, see above

notes: i am not sure if you can create a metalliC ink that is a 30% tint of pms 877. i just want the logo to be light and shiny. steve please advise.

specs

CUSTOM LIGHT METALLIC SILVER

t-shirt color: american apparel / 2001 / black

ink color:

logo size: capps to determine after viewing samples

placement: centered on chest

notes:

specs

pms 877

Wildfire:T-shirts (team-based.)

presented by:

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Wildfire:Hand-held fans to be distributed on chairs around the auditorium where the speech was to occur (team-based.)

MATCHBOOK

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WED. 21 JUNE, 4:00 PM . PALAIS DES FESTIVALS, CANNESP R E S E N T E D B Y L E O B U R N E T T W O R L D W I D E + C O N T A G I O U S M A G A Z I N E

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Wildfire:Sponsorship Decal (self-designed.)

decals

Wildfire:Doorway decals to be placed in delegate’s bag (self-designed.)

POSTCARD

POSTCARD TO BE PLACED IN DELEGATES BAG

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Wildfire:Results

The event was the best-attended in the history of the Cannes International Advertising Awards. The Palais des Festival, which seats over 3,700 people was filled to near capacity. The event spread by word-of-mouth which is how non-traditional advertising is meant to be done.

In other words, the campaign was a tremendous success.


OLD LOGO

Work Samples

McConnaughy Stein Schmidt Brown1991–1997

There’s no alcohol in it. But there’s probably a liquor store around here somewhere.

Thanks, you know, to our, uh, you know, literacy programs, hopefully, you know, fewer kids will, um, you know, talk like this.

Now, you can do what you always wanted with a home equity line of credit.

Put your foot down and it responds. (Perhaps it can serve as a role model for the kids.)

Presenting a lease rate so attractive, other leases will have to settle for “Miss Congeniality”

( The entire family has braces on their teeth, including the dog.)

Havas Chicago2000–2004

That’s the problem with using a woman’s hairspray. You never know where it might lead. That’s the problem with using a woman’s hairspray. You never know where it might lead.

Havas Chicago (cont.)2000–2004

Your old grill just became expendable. Char-Broil stainless steel grills. Now starting at just $399.

Your old grill just became expendable. Char-Broil stainless steel grills. Now starting at just $399.


Visit the Amish. Because let’s face it, they’re not going to visit you.

Experience the British countryside without having to experience British food.

Some of the most important works of art in the 20th century aren’t stored in buildings. They are the buildings.


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(Print campaign for Boblbee Hardshell Backpacks)

Audo Pocket, Datacom Insert and Travel Wallet shown. Available in Enzo, Limo, Oliver, and many others. Data-link, Cargo Net, and Cross-link Mountings shown.


Feels so good to swing, you may regret how many strokes it takes off your game. It’s what happens when beauty and technology spend a weekend in the Poconos.

Downtown Partners Chicago2004–Present

Love isn’t blind. If it were, there would be no such thing as makeup and pushup bras.

Sometimes, a little padding is required. This is true for both résumés and halter tops.

Downtown Partners Chicago (cont.)2004–Present

Arrive fashionably late. And not 1 ⁄1000 of a second earlier.

It will go with all your new clothes. Including the ones in your roommate’s closet.


Label: 100% Pure Silk

Beyond Fresh Shower Gel. For incredibly soft, smooth skin.

Label: Delicate. Do not use harsh detergents.

Beyond Fresh Shower Gel. Gentle enough for even the most sensitive skin.


What if your backyard got the same treatment as our forests?What if your backyard got the same treatment as our forests?


Stage 1 front-end design for Illinois Healthcare Exchange Marketplace, no CRM.


Stage 1 front end design. Mobile version, no CRM.

Leo Burnett (cont.)2006–Present

STRONG PROTECTION

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Ad/I.D. No. PG/S2262 – Job No. M99559 – “Lily Luminous” – Standard – (B:9 1/2" x 11 1/4" T:7 1/2" x 10 1/2" L:7" x 9 1/2") – P4CB – 2004PD73539_1a02.ai

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bb Introducing b Secret Scent Expressions, an exotic new collection of beautiful fragrances

from around the world. Now you can layer your body spray and your deodorant for a dazzling globe-hopping journey as unique as you are.

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When you’re strong, you Sparkle. When You’re Strong The World Is Yours.

Leo Burnett Chicago2006–Present

RoadRules Of TheThe RealLesson 1:

Form NO:

1) There’s A New Reason To Refer To Tuesday As “Super.”Politicians get one “Super Tuesday” every four years, but drivers get one every week. That’s because it’s safer to drive on Tuesdays than any other day. And the worst day to drive? Not–So-Super Saturdays.

If poor drivers are hit with higher rates and premiums, shouldn’t good drivers be rewarded with just the opposite?

4) Here’s Some Driving Advice For Non-vampires.Dawn and dusk are the two safest light conditions to drive in while driving in broad daylight seems to compel drivers to be a bit more reckless. So, put some garlic on at night and be a more alert when you drive in the light.

If someone’s new car gets totaled, how is a check for the depreciated value suppose to make things all good?

5) What’s Your Sign?Maybe it’s because of a “bad moon rising,” but Geminis are more likely to get into an accident than any other Astrological sign. Capricorns are the least likely. It could be only a matter of time before they start asking “what’s your sign” the next time you take your driver’s test.

Until it’s a “Tuesday-3AM-crack of dawn-Capricorn-only in the snow driving” kind of world, it’s time to start rewarding better drivers in order to make the word a better place to drive.

2) If There Are No Safer Drivers, At Least Drive At A Safer Time. You can’t find a safer time to drive than between 3am–6am. Of course, unless you work at a bakery, you’re probably still asleep at those times. And, if you’re driving between 3pm and 6pm, make sure those hands are locked at “10 and 2,” because that’s the time when the most accidents occur. Why should one accident ruin a perfectly good driving record? What if there was such a thing as Accident Forgiveness?

% of Weekly Accidents

0.0

2.0

4.0

6.0

8.0

10.0

12.0

14.0

16.0

18.0

20.0

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

Fig.1: % of Accidents by Day of the Week

Hands are supposed to be positioned at “10 and 2.” Not “10 and holding a steaming hot Frappa-Cappuccino Latte Grande.” It seems that drivers have gotten complacent. What passes for acceptable driving behavior these days is making for an unsafe environment for even the safest of drivers. What are Mr. and Mrs. “10 and 2” suppose to do when there are drivers out there downing a bowl of cereal and steering with their knees? With these kinds of odds, perhaps some real world education, and auto insurance that protects and rewards good drivers might help.

Top sheet is student copy. Remit middle sheet to instructor. Bottom sheet is for records.

It’s time to make the world a better place to drive. That’s Allstate’s stand.

Call a local Allstate agent or 1-888-ALLSTATE® today.

3) It’s A Beautiful Day… For An AccidentIt may come as a bit of a surprise, but more accidents happen when the conditions are perfect than when it’s snowing or sleeting. So, unless you drive a convertible, “Let it snow, let it snow, let it snow.”

If you get into an accident, your deductible will typically increase. If you don’t get into an accident, shouldn’t your deductible decrease?

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And Auto Insurance To Go Along With It

Printed in USA. NC 3616-55

6 million accidents occurred in the U.S. last year. Maybe it’s time for: Driver’s License #: __________________Name: _____________________________Address: ___________________________________________________________________________________________________Phone #: ( ) ______ - ____________

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Deductible Rewards: Earn $100 off your deductible for every year of safe driving—up to $500. Get the first $100 off the day you sign up.

Safe Driving Bonus: For every six months of good driving, you can get up to 5% off your renewal bill, on top of any discounts you already receive.

Accident Forgiveness: Your rates won’t go up just because you had an accident. Even if it’s your fault. And it starts the day you sign up.

New Car Replacement: if your new car gets totalled within the first three years, you can receive a check for a totally new car. Not just the depreciated value.

Presenting:

RoadRules Of TheThe Real

Form NO:

N Great Hair = False Sense Of Security. You’re heading out on the town and you’re brimming with confidence. But if you check your hair before you check your blind spot, you might just be having a date with “Johnny Law.”

I When Your Left Hand Is At Ten O’clock, Your Right Hand Shouldn’t Be Out To Dinner.Enjoying the meaty goodness of a tasty burger or getting lost in the Columbian richness of a Mocha Latte while you’re driving is a likely recipe for disaster. Don’t even get us started about talking on your cellphone.

·Control Your Emotions.It helps avoid road rage and is advantageous for bluffing in Texas Hold ’Em. It’s great to show a pair of aces, unless that’s what you call two strategic fingers extended in the direction of someone that just cut you off. Take a breath and count to ten. You can only control what you do behind the wheel, not what someone else does.

Applying Only 70% Of Your Brakes: The #1 Cause Of “Stop Sign Roll Through.”Even 77% isn’t enough. “How about 82%?” you may ask. Guess again. Science has proven that the exact number to avoid the “Roll Through” is actually pressure applied at 100%. And who are we to argue with science?





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Lesson 2:


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There’s a car accident every five seconds. Maybe it’s time for: Driver’s License #: __________________Name: _____________________________Address: ___________________________________________________________________________________________________Phone #: ( ) ______ - ____________

! Know Your Car. Know Yourself. ! ! As we get older, poor driving habits begin to form. Some attribute it to poor posture. Others, to a recessive “reckless driving” gene found in most 16-year olds. It usually goes away after Driver’s Ed and is completely undetectable after the

“permit phase” or passing of the “Driver’s Test.” Whatever causes it to re-emerge; it is a direct cause of unsafe driving and increased insurance cost. The only cure to date might be to keep up-to-date on safe driving procedures, and to provide auto insurance that actually protects and rewards good drivers.

ëThe Wallet Area.

One accident and you could see the most damage here. One accident and you rates could increase up to 40%. Total your new car, and you won’t be getting a check for a totally new one. And no matter how safe you are, there is really nothing in it for you. Or is there?


Presenting:

Hands Are Supposed To Be Positioned At “10 And 2.” Not “10 And Holding A Steaming Hot Frappa-Cappaccino Latte Grande.” • There’s A New Reason To Refer To Tuesday As “Super.” • If There Are No Safer Drivers, At Least Drive At A Safer Time. • Here’s Some Driving Advice For Non-Vampires • What’s Your Sign?

Know Your Car. Know Yourself. • Great Hair = False Sense Of Security. • When Your Left Hand Is At Ten O’clock, Your Right Hand Shouldn’t Be Out To Dinner. • Control Your Emotions. • Applying Only 70% Of Your Brakes: The #1 Cause Of

“Stop Sign Roll Through.” • The Wallet Area: One Accident And You Could See The Most Damage Here.

Leo Burnett Chicago (cont.)2006–Present


Form NO:

Features are optional and subject to terms, conditions and availability. S

afe Driving B

onus won’t apply after an accident. D

eductible Rew

ards apply to collision coverage. In PA and N

Y deductible am

ount w

ill not go below $10

0. Patent P

ending. Allstate P

roperty and Casualty Insurance C

ompany and A

llstate Fire and Casualty Insurance C

ompany. N

orthbrook, IL © 20

06 A

llstate Insurance Com

pany.



Lesson 4:





Presenting:

(11) Allstate Your Choice Auto Insured Driver**

a. Deductible Rewards

b. Safe Driving Bonus

c. Accident Forgiveness

d. New Car Replacement

** Protections and Rewards exclusive to Allstate.

(11a–d)

10 Features That Make Driving Safer. Four That Protect and Reward Safe Drivers.


For

Offi

cial

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se O






Form NO:

Features are optional and subject to terms, conditions and availability. S

afe Driving B

onus won’t apply after an accident. D

eductible Rew

ards apply to collision coverage. In PA and N

Y deductible am

ount w

ill not go below $10

0. Patent P

ending. Allstate P

roperty and Casualty Insurance C

ompany and A

llstate Fire and Casualty Insurance C

ompany. N

orthbrook, IL © 20

06 A

llstate Insurance Com

pany.



Lesson 5:






For

Offi

cial

U

se O





Minimize your own frequent acceleration and braking, as well.

a. Avoid unnecessary lane switching.

b. Avoid tailgating.

c. Allow plenty of time to get to your destination.

d. Avoid slowing down to read bumper stickers.

Allstate Your Choice Auto will actually protect and reward you for doing your homework.

When’s the last time your auto insurance gave you a break?

I Have To Brake For Slow Drivers In The Passing Lane

I Have To Brake For Frequent Lane Changers(who I end up passing anyway)

I Have To Brake For Rubberneckers I Have To Brake For That

Guy Who Cut Me Off

I Have To Brake For People Who Don’t Know

What A Turn Signal IsI Have To Brake For

Cellphone & Fast Food Multitaskers

I Brake For Ducklings

Presenting:

Rule #14a: Never Force Another Driver To Use Their Brake Pedal.

10 Features That Make Driving Safer: Safety Cage, Crush Zones, Seats & Seat Belts, Head Restraints, Collapsible Steering Column, Seat Belts, Front Airbags, Side Airbags, Door Locks, Seat Belt Tensioners. Four That Protect And Reward Safe Drivers: Deductible Rewards, Safe Driving Bonus, Accident Forgiveness, New Car Replacement.

Rule #14A: Never Force Another Driver To Use Their Brake Pedal. • Minimize Your Own Frequent Braking And Acceleration, As Well. • Allstate Your Choice Auto Will Actually Protect And Reward You For Doing Your Homework.

Leo Burnett (cont.)2006–Present

Stop whaling. oceans. .org

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Minke Whale(Balaenoptera acutorostrata)

Average Length: 6.9–7.4 metresAverage Weight: 4–5 tonnes

Total Population: 184,000

L N e w M i g r a t o r y Pa t t e r n O f Th e M i n k e Wh a l e l

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t

Kyodo Inc.Meat Processing Facility

(Kanagawa, Japan)

Turner Advertising2005–2007

Hours of quiet, interrupted only by the occasional explosion of color.

It’s like stepping into a painting.(Without setting off any alarms.)

If we ever went away for the weekend, we’d have to find someone to water 2.2 million plants.

On one hand, they provide you with oxygen.On the other, they take your breath away.

Arnold D.C.2010

Print Spread

Arnold D.C. (cont.)2010

D.C. Bus Side


Online Banner Online Banner


D.C. Metro Commuter Lines - Media placements are written in chalk.


We humans are skilled hunter gatherers. But big picture financial planners? Not so much. Better to tap a “Certified Financial Planner” who must actually be Board-Approved to look at your assets holistically. Find out more at CFP.net. Because Life Is Full. Plan For It.

Everything?

Hint: It’s not a Thing.

What do you get the family that has everything?

Hint: It’s not a thing.


Life Is Full.Plan For It.

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eius et porum fugit am esectus.

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It ellatum sequo ium quam, sunt eum quam volupta volorer.

“Life Is Full” – Online Banner #2 300 x 250

Estate Planning Insurance

INVESTMENTS / ESTATE PLANNING / INSURANCE TAX PLANNING / REAL ESTATE

HOUSEHOLD BUDGETING / EMPLOYEE BENEFITS

Visit CFP.net

The concept behind this interactive banner is simple: as one rolls over an element, it begins to animate using highly optimized assets, and the banner zooms in on the object under the cursor.

If the user then mouses over the object with enough speed, it breaks or disturbs the object in some significant way. If the user does not mouse over the object or mouses off the banner, the view returns to the wide shot.

When the visitor actively clicks on the VisitCPF.net, the banner takes them to the Certified Financial Planner website.

DDB Chicago2006–Present


A business leader has to be many people. Let us take a few off your hands.


Responsibilities include: Collaborate with the Company Board of Directors to

define and articulate the organization’s vision and to

develop strategies for achieving that vision. Develop

future leadership within the organization. Create an

annual operating plan that supports the strategic plan.

Responsible for making sure sales staff are properly

trained and educated on all products and services.

Create and maintain procedures for implementing plans

for approved by the Company Board of Directors. Hire,

manage and terminate the human resources of the

organization according to approved personnel policies

and procedures that fully conform to current laws and

regulations. Ensure staff have sufficient and up-to-

date information. Evaluate the organizations and the

staff’s performance on a regular basis. Provide prompt,

thorough, and accurate information to keep the Board

of Directors appropriately informed of the organization’s

financial position. Develop and evaluate systems and

procedures and streamline where appropriate. Evaluate

and control travel, expense reports and all discretionary

expenditures and implement new written policies for

these issues. Lead all aspects of company by gaining

insights into attitudes and problems areas from within

all levels of the organization. Develop and advance our

company’s mission. Implement strategies for generating

resources. Oversee all marketing and capital allocation.

Direct all technological and digital resources. Identify

global acquisition and merger opportunities. Approve all

operational procedures, policies and standards. Review

activity reports and financial statements. Direct staff

in setting annual budgets. Promote good performance

and reward productivity. Monitor strategies for ensuring

long term viability. Analyze and interpret financial data.

Develop future leadership. Promote the company through

written articles and personal appearances at conferences.

Expectations have never been higher.

Let us help you meet them.


You can’t please everyone.

Or can you?


Every business leader has a vision. We can help bring it to life.

VISIONARY

EFFICIENTEFFICIENT EFFICIENT

PRODUCTIVEPRODUCTIVE PRODUCTIVEPRODUCTIVE PRODUCTIVE





HAPPY

HAPPY

A business leader has to be many people. Let us take a few off your hands. You can’t please everyone. Or can you?

Responsibilities include: Collaborate with the Company Board of Directors to define and articulate strategies for achieving that vision. (Continues in a long list.) Expectations have never been higher. Let us help you meet them.

(Org. chart starts with Visionary at the top, then goes to Efficient, then to Productive, then to Excited, then to Happy.) Every business leader has a vision. We can help bring it to life.

DDB Chicago (cont.)2006–Present

launch a video demonstration.a message from the designer.a 360° view.a coupon.a recent review.a preview of every color available.a product that actually sells itself.launch a retail revolution.

rethink possible.rethink that little bar code.

rethink possible.rethink the face to face.

study his frown.observe her glance.understand their silence.lock eyes.make the other guy blink.keep a client.impress a new one.use all 1,296,000 high def pixels to get up close and personal.

launch a video demonstration. a message from the designer. a 360° view. a coupon. a recent review. a preview of every color available. a product that actually sells itself. launch a retail revolution.

rethink that little bar code. rethink possible.

study his frown. observe her glance. understand their silence. lock eyes. make the other guy blink. keep a client. impress a new one. use all 1,296,000 high def pixels to get up close and personal.

Rethink the face to face. rethink possible.

rethink possible.rethink management.

always know where they are.how fast they’re moving.what direction they’re going.how much they have left.when they’ll be done.where they can make that next sale.always be everywhere your business takes place. rethink the home office. always know where they are. how fast they’re moving.

what directions they’re going. how much they have left. when they’ll be done. where they can make that next sale. always be everywhere your business takes place. rethink the home office.

rethink management. rethink possible.


b e a c H ?

b e d r o o m ?

H e r e W e G o

d a n c e F l o o r ?

d I n n e r T a b l e ?

H e r e W e G o

H e r e W e G o

T u X e d o ?

b a T H I n G S u I T ?

Beach? Bedroom?

Dinner Table? Dance Floor?

Tuxedo? Bathing Suit?


Emerson wanted to launch an updated brand initiative for their HVAC division in February of 2011. Over the course of a single weekend, I built out the entire front end website design and wrote most of the copy for a mock-up of the iPad/Android tablet driven site for their sales force. The thought was that an HVAC salesperson would be able to bring the tablet directly to the customer and run through a simple series of questions under the first section, then direct them to a Facebook site with thismoment content which would help to guide them through the rest of the purchase and delivery process. The other sections are intended for contractors to help each other, through community management and communications. Although Emerson did not end up going with the project, I feel the work I was able to accomplish is representative of my abilities to rapidly prototype front-end design, copywriting, and UI/UX.


Build out of consumer-facing Facebook page with tie-ins to thismoment-linked content.

YouTube video from Emerson sponsored content on an Android tablet showing media-agnostic approach.

DDB Chicago2006–Present

For the summer of 2010, Ronald McDonald House Charities wanted to drive participation by appealing to their base target of young mothers. In order to do so, they encouraged these women and their children to sign up for slots on the site’s local database using a scrapbook-style interface. The RMHC.com website had a jQuery/HTML5 implementation which allowed iPad users to dynamically scroll through the site. Assets featured heavily optimized 8-bit PNG transparencies. When one signed up, they were given access to a Facebook App which allowed them to upload photos of their experience to a Summer Scrapbook. The Scrapbook had a simple four-step process which allowed them to name their book, upload and crop images, and then position and place elements on each page. Vector-based animated objects provided movement and life on each page, including gently swaying plants, tweeting and hopping birds, and slide-out drawers with dynamically updated backgrounds and stamps (Facebook App is still currently active on my portfolio page.)


McDonald’s launched a trial program for their Western Burrito in three national markets during March of 2011. I oversaw the Flash-based sites for a trial program, including designing all of the front-end work and typography. The UI/UX was exceedingly simple. The user simply clicked on the clock to advance the time between four different time periods. The sun would rise and set, and different animations would play throughout.


McDonald’s relaunched their Value Meal program with an emphasis on colorful, single-page units. I was brought in to do some real old-school optimizations with minimal pixelation, working alongside the internal animation studio to teach them techniques and allow them to experiment with their own settings to fit their GIFs within very tight file size budgets. I showed them how to do so the first couple times, then stepped back and watched them work. I would step in if I felt they needed help, and otherwise let them learn at their own pace. This included the entire process, from an.mp4 export through importation into an animated file, through optimization and versioning.

Sponge2010–2012

The Sure Thing


If your ticket’s not Ticketmaster®-authenticated, it could bring down the house.

The Sure Thing



The Sure Thing


Not Ticketmaster®-authenticated? Hope it doesn’t get you ejected.

If your ticket’s not Ticketmaster®-authenticated, it could bring down the house.




Not Ticketmaster®-authenticated? Hope it doesn’t get you ejected.


Cramer-Krasselt2012

13


14


16


(Shorter line. Not sure if it helps, but here it is.)

The Original (And Still Champion) Eat Your Broccoli Bribe. Making Moms Into Goddesses for 59 years. Getting Teenagers to do More Than Roll Their Eyes at the Table Since 1954.

Y&R Heartland2013

Take your headphones off Turkey Tetrazzini

MWant to make an interpersonal moment? Perhaps a delicious meal made with savory Butterball turkey can help. It has a taste impossible to ignore. It provides the perfect opening to talk about, like, you know, stuff.

Savor Every Day.M

House is quiet and that feels kind of weird but also awesome Turkey Shawarma.

MNothing goes with a moment of solitude better than an exotic sandwich made with delicious, juicy Butterball turkey. And because it’s healthy you’ll have the strength and energy to face whatever the kids are or aren’t doing.

Savor Every Day.M

As romantic as an on-demand TV movie night can be Honey Roasted Turkey Chops.

MNothing goes with a semi-romantic moment than a delicious meal made with savory Butterball turkey. It’s versatile enough to fit any kind of preparation. Just the thing to make moments like these just a little bit spicier.

Savor Every Day.M

Truce-inducing Turkey Lasagne.

MWho did what to who? Talk about it over a delicious meal made with savory Butterball turkey. It’s just the thing to make the family stop what they’re doing and come together, at least around the dinner table.

Savor Every Day.M

As romantic as an on-demand TV movie can be Honey Roasted Turkey Chops.

House is quiet and that feels kind of weird but also awesome Turkey Shawarma.

Truce-inducing Turkey Lasagna.

Take your headphones off Turkey Tetrazzini.

Y&R Heartland2013


Structural

engineering,

made more better.


Late night walks,

made more better.


Howell, Michigan made more better.


12 minutes away

from your desk

made more better.

Structural engineering, made more better.

Late night walks, made more better.

Howell, Michigan made more better.

12 minutes away from your desk made more better.

Y&R Heartland2013

Facebook program: enter sweepstakes to become the Ambassador of Turkey. Post your favorite turkey images on Pinterest, add your favorite turkey-related videos.

Crispin Porter + Bogusky2013

1

MetLife is your singLe source for adding the right Mix of eMpLoyee benefits. No other insurance provider offers companies of all sizes such a wide range of products. With a single point of contact and proven enrollment options, we make managing employee-paid benefits seem effortless. For insights, tips and tools visit metlife.com/ebcenter

covering businesses of aLL sizes with a fuLL range of voLuntary benefits.

1

We’ve added even more security to our impressive list of benefits.

Now with the addition of Group Accident Insurance to our benefits portfolio, companies can offer even more protection to help narrow the gap caused by out-of-pocket medical expenses. It’s one more way MetLife continues to keep companies satisfied and strong, while keeping costs down. And, with a single service platform and proven enrollment options, it’s never been easier to offer the right mix of employee-paid benefits.

for tips, insights and tools, visit metlife.com/ebcenter

introducing group accident insurance, another Way employers can keep their team covered.

Covering businesses of all sizes with a full range of voluntary benefits.

Introducing Group Accident Insurance, another way employers can keep their team covered.

The personalized protection your clients need to take the field with confidence.

3

MetLife is your one-stop shop for adding the right mix of employee benefits.

MetLife is your one-stop shop for adding the right mix of employee benefits.

Covering businesses

of voluntary benefits.

a full rangeof all sizes with

2



introducing group accident insurance, another Way employers

can keep their team covered.

Crispin Porter + Bogusky (cont.)2013

Looking after your entire global network. No matter where you are.

Helping your global business around the clock. And around the world.

Let us lend you a helping hand. Or many.

Welcome to the crossroads of global and local.


Direct Mail “Protective Gifts” to a select subset of premium purchasers of MetLife’s Annuity-based Shield Level Selector program.

7

sneak peek kitnoise-CanCellinG

HeaDpHones

Financial Advisors are always

on the go. But no matter where

headed, they’re bombarded

with unwanted noise from the

outside world. To aid their travels

and listening experience, we’ll

arm them with their own shield

to protect them from noise:

customized noise-cancelling

headphones from Harman Kardon.

In addition to the headphones,

which are sent to FAs and

journalists prior to launch, the

kit will include the necessary

information that explains the

benefits of Shield Level Selector

on a secure USB stick and an

invitation to a private webinar/live

presentation that features a live

musical act as the closing gesture.

1 Insertcardwithcopydrivingto

onlineSLSproductpage.

2 SLSbrandedHarmanKardon

noise-cancellingheadphones.

3 Securethumbdrivewithbrochure

andinvitetowebinar/livepresentation.

keep your clients protected against unwanted downturns and your ears safe from undesirable disturbances.

Introducing Shield Level Selector, a new financial product for conservative clients.

See how it works at metlife.com/shield

1

2

3

8

sneak peek kitWarBY parker Glasses

Shield Level Selector offers

protection, personalization and

potential. So do stylish glasses

that can be customized to the

user’s liking. This kit contains an

invitation to go personalize a set

of stylish Warby Parker glasses

on our own custom site. While

personalizing the glasses on

the site, FAs and any included

journalists will learn about the

benefits of Shield Level Selector

and upon final submission,

they’ll be invited to RSVP to a

free online webinar.

1 Insertcardwithcopydrivingto

onlineSLSproductpage.

2 Protectivesunglasscasewith

SLS-brandedlint-freewipe.Containsinstructionsforhowtoorderpersonalizedsunglassesfromwarbyparker.com

3 Whenshipped,sunglassesare

embossedwithSLSlogo.

protection. personalization. potential. the glasses come in handy, too.

1

2

3

Introducing Shield Level Selector, a new financial product for conservative clients.

See how it works at metlife.com/shield

1 2

3

Shipping Tube with SLS LogoInset card printed on quality card stock

Golf Umbrella with SLS Logo

Tier 2 Advisor KiT


13

Mother’S DAyfacebook

Awareness

sunday, May 12, 2012

timeline header - option 1

timeline header - option 2

Facebook Mother’s Day program. People were encouraged to “go dark” on Social Media with the hashtag, #SocialBlackout. Then spend the day catching up with mom on actual “social” media, such as mailing out a Happy Mother’s Day card, meeting them in person, or just a phone call.

4

Mother’S DAyfacebook + twitter

Facebook

twitter

Happy Mother’s Day to all the amazing moms out there. But if you’re reading this, you should be spending more time with yours. #SocialBlackout

#mothersday is only two days away. Will you abandon your feeds for a day to spend with the woman who feeds you? #SocialBlackout

How did you celebrate #mothersday with your mom? We took part in a #SocialBlackout and hope you did, too.

Wishing all moms a wonderful #happymothersday today. If you’re seeing this, make sure you’re spending time with yours. #SocialBlackout


Facebook Father’s Day program. People were encouraged to post uploads of their favorite dad pics with the hashtag, #ThatsMyDad. The posts were accompanied by favorite sayings and words of wisdom imparted by their fathers in celebration of Father’s Day. The program was repeated for the current year.

Logos and Identity

Logos and Identity

D P C

H DOWNTOWN PARTNERS CHICAGO H

Logos and Identity (cont.)

Logos and IdentityLogos for the RISK! Podcast, a live show “where people tell true stories they never thought they’d dare to share in public” hosted by Kevin Allison, of the legendary TV sketch comedy troupe The State. The award-winning live show happens monthly in New York and Los Angeles. It’s featured people like Janeane Garofalo, Lisa Lampanelli, Kevin Nealon, Margaret Cho, Marc Maron, Sarah Silverman, Lili Taylor, Rachel Dratch, Andy Borowitz and more, dropping the act and showing a side of themselves we’ve never seen before. The weekly podcast gets hundreds of thousands of downloads each month. Slate.com called it “jaw-dropping, hysterically funny, and just plain touching.”

Thank you.

All work copyright ©1991–2015 by Tom Kim, Inc.Work may not be distributed or photocopied without explicit permission from the copyright holder.

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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