tom martin's women's board presentation
DESCRIPTION
Contact http://www.ConverseDigital.com for additional information or request a downloadable file of this QR Code Marketing presentation by Tom Martin of Converse Digital. This presentation covers basic facts on QR Codes, debunks numerous myths about arguments against the use of QR codes and shares a variety of examples of good QR code usage. Tom Martin is the founder of Converse Digital and a noted social media marketing keynote speaker. To request that Tom present this or other talks to your next meeting, please contact us using the link above.TRANSCRIPT
![Page 1: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/1.jpg)
Copyright © 2010 Converse Digital, LLC
@TomMartin
QR Codes: What Are They? And How Can You Use Them?
Image by: Norebbo
![Page 2: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/2.jpg)
Copyright © 2010 Converse Digital, LLC
Encyclopedia PhontanicaCopyright © 2010 Converse Digital, LLC
Image by: Johan Larsson
![Page 3: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/3.jpg)
Encyclopedia Phontanica
![Page 5: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/5.jpg)
QR Codes: passing fancy or game changing technology?
image by: tucsonkids.com
![Page 6: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/6.jpg)
Neither
image by: tucsonkids.com
passing fancy or game changing technology?
![Page 7: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/7.jpg)
Copyright © 2010 Converse Digital, LLCWhat can QR Codes do?
image credit: scanlife.com
![Page 8: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/8.jpg)
QR Codes will be like the CueCat
Arguments Against QR Codes
You have to download an app to use QR codes
You have to LAUNCH an app to use QR codes
![Page 9: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/9.jpg)
QR Codes will be like the CueCat
• you had to be on a computer• web was in its infancy• broadband was virtually non-existent• you had to register
Arguments Against QR Codes
![Page 10: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/10.jpg)
You have to download an app to use QR codes
on average iPhone users have 40 apps installed & Android users have 25
Arguments Against QR Codes
![Page 11: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/11.jpg)
You have to LAUNCH an app to use QR codes
hmmmmmmmmm
Arguments Against QR Codes
![Page 12: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/12.jpg)
You have to LAUNCH an app to use QR codes
hmmmmmmmmm
Arguments Against QR Codes
![Page 13: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/13.jpg)
You have to have an internet connection
Consumers don’t know what they are
Consumers don’t know what app to download
Valid Arguments Against QR Codes
![Page 14: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/14.jpg)
Consumers don’t know what they are
Arguments Against QR Codes
![Page 15: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/15.jpg)
FREE Web based QR Code creators - Bit.ly
How Do You Create QR Codes
![Page 16: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/16.jpg)
Paid Web based QR Code creators - Capture by 44Doors
How Do You Create QR Codes
![Page 17: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/17.jpg)
How Can You Use QR Codes?
Auto manufacturers are training your customer for you right now.
![Page 18: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/18.jpg)
How Can You Use QR Codes?
Track your advertising
![Page 19: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/19.jpg)
How Can You Use QR Codes?
Turn print into TV
![Page 20: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/20.jpg)
How Can You Use QR Codes?
Turn print into TV
![Page 21: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/21.jpg)
How Can You Use QR Codes?
Provide Mobile Friendly Directions
![Page 22: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/22.jpg)
How Can You Use QR Codes?
Customer Reviews or How To’s
![Page 23: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/23.jpg)
How Can You Use QR Codes?
Customer Feedback
![Page 24: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/24.jpg)
Speed up Check-out
How Can You Use QR Codes?
![Page 25: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/25.jpg)
It has to work• where am I physically
• ensure connectivity
• link to mobile friendly site
• where am I in buying cycle
• be “thumb friendly”
What not to do...
![Page 26: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/26.jpg)
Commonly asked questions• What is the minimum size for a QR Code?• What are the different types of QR Codes?• What are the best QR Reader apps?
A Final Word....
![Page 27: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/27.jpg)
QR Codes Micro QR Codes Datamatrix Codes MS Tag
Jag Tags SPARQ Code
A Final Word.... What are the different types of QR Codes?
![Page 28: Tom Martin's Women's Board Presentation](https://reader031.vdocument.in/reader031/viewer/2022020206/540607578d7f729b768b511e/html5/thumbnails/28.jpg)
A Final Word.... What are the best QR Reader apps?