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FRAMEWORK DIGITAL
TOMAS PUKALSKIAYLESBURY 01/10/2018
FRAMEWORK DIGITAL IS A SMALL TEAM BASED IN AYLESBURY
Our mission is to de-mystify digital marketing
and make it easily accessible for SME’s and
nonprofit organisations.
HOW TO CREATE A SUCCESSFUL CHARITY WEBSITE?
But there is still a long way to go if charities are to truly embrace the opportunities digital offers to change lives,
fundraise, and reach more supporters.
Less than one in three charities have a clear digital strategy.
The Charity Digital Skills Report 2018
1. THE STRATEGY
What do you need the website for?
STRATEGY 1
What actions do you want your audience to take?
STRATEGY 2
Set the budget.
STRATEGY 3
How to create a successful charity website?
STRATEGY
What else? Who should be involved?
Donations to be processed online
The set up a regular direct debit donation
Event promotion and booking
Newsletter signup
Tickets sales and auctions
Secure sharing of documents, reports and forms
Charity website design can include functionality that enables:
2. THE CHECKLIST
Think about visitors and their experience.
CHECKLIST 1
Is your website consistent with your branding?
CHECKLIST 2
Is your website easy to access for visitors?
CHECKLIST 3
Is your website easy to access for you as the administrator, can you edit pages and settings?
CHECKLIST 4
Is your website really yours? Who owns the content?
CHECKLIST 5
Who is responsible for creating the content?
CHECKLIST 6
How are you planning to promote your website?
CHECKLIST 7
Hosting, backup, monitoring, security, SSL.
CHECKLIST 8
Do you know the ongoing costs?
CHECKLIST 9
Do you have web analytics?
CHECKLIST 10
Which content management system (CMS)?
Wordpress?
CHECKLIST 11
Legal requirements
(T&C, Cookies and Privacy Policy, GDPR)
CHECKLIST 12
Search Engine Optimisation (SEO)
CHECKLIST 13
Integrations with other services
and social media platforms
CHECKLIST 14
Timeline, revisions, testing.
CHECKLIST 15
FRAMEWORK DIGITALhttps://frameworkdigital.co.uk/charity-website-design
01296 320820