Your Ultimate WordPress

Website Checklist

Courtney Engle Robertsonhttp://courtneyengle.com

Check Yourself1.Accessibility

2.Mobile

3.Measuring Traffic

4.Markup & Snippets

5.Performance, Backups, and Security

Logins, Passwords, and Sharing

I ask my clients to make a Gmail account that they are willing to share with me for their project

All accounts created are tied to that shared account

Document passwords and always give the client account master access as well as my own

WordPress Tools

http://wordpress.com

http://gravatar.com

http://akismet.com

Accessibility

Basic User Interface

Identity Company logo is prominently placed Tagline makes company's purpose clear Home-page is digestible in 5 seconds Clear path to company information Clear path to contact information Custom Favicon Site has custom not-found/404 page Social media and email opt-in prominently displayed

Navigation Main navigation is easily identifiable Navigation labels are clear & concise Number of buttons/links is reasonable Company logo is linked to home-page Links are consistent & easy to identify Site search is easy to access

Content Major headings are clear & descriptive Critical content is above the "fold" Styles & colors are consistent Emphasis (bold, etc.) is used sparingly Ads & pop-ups are unobtrusive Main copy is concise & explanatory URLs are meaningful & user-friendlY HTML page titles are explanatory Spelling & grammar Capitalization consistency Tense/style of writing Check how pages print

Check Browsers

http://browsershots.org

https://browserlab.adobe.com/en-us/index.html

Accessibility Checker

http://wave.webaim.org/

Accessibility Testing Tools

http://www.chromevox.com/

Color Contrast Analyzer https://chrome.google.com/webstore/detail/color-contrast-analyzer/dagdlcijhfbmgkjokkjicnnfimlebcll?utm_source=chrome-ntp-icon

Accessibility Analyzer https://chrome.google.com/webstore/detail/accessibility-developer-t/fpkknkljclfencbdbgkenhalefipecmb?utm_source=chrome-ntp-icon

Link Titles

JAWS and other screen readers

no “CLICK HERE”

http://www.w3.org/TR/html401/struct/links.html#h-12.1

Image Alt Tags<img alt="YOUR IMAGE ALT

TEXT" src="image source link”/>

Matters for SEO as well

search engines see the ALT

Applies for other media as well

Default text for Pinterest captions. Use hashtags.

Post Categories & Tags

Helpful when providing navigation to posts of same topic

http://yoursite.com/category/category-name/ or http://mysite.com/category/social-media

Post Categories & TagsNot exactly meta keywords

(but can be done via Yoast WP SEO)

Helpful when users search your site

More specific

http://yoursite.com/tag/word

http://mysite.com/tag/facebook

Excerpts

Displays on your site

Featured ImageDisplays as a thumbnail on

your site and social media sharing

http://wordpress.org/plugins/default-thumbnail-plus/

http://wordpress.org/plugins/require-featured-image/

Mobile

What Do You Need?Responsive: full site scales for thumb browsing

Mobile stand alone site: m.yoursite.com. Might be full site or only a few key pages

Mobile Landing Page: like any other landing page but optimized for mobile. Distraction free, limited navigation

App - do something beyond the scope of loading your website in a mobile browser

Mobile SolutionsLook for mobile responsive theme frameworks (some Genesis themes are, I like Headway). http://headwaythemes.com

WP Touch Pro - finally and highly customizable http://www.bravenewcode.com/wptouch/

JetPack - ok for free and basic needs http://jetpack.me

Apps: http://apppresser.com/

Test Your Website

http://www.mobilephoneemulator.com/

Image Compression

http://wordpress.org/plugins/wp-smushit/ - compress image data

Enable Photon in JetPack

Save as jpg maximum progressive

Click to Call/SMS<a href=“tel:[PHONE-NUMBER]">[PHONE-

NUMBER]</a>

Use International Code ALWAYS

<a href=“tel:+1-555-867-5309“>555-867-5309</a>

SMS: <a href="sms:[PHONE-NUMBER]?body=[MESSAGE]">[PHONE-NUMBER]</a>

Click to NavigateMake your address link to Google Maps

Social Sharing• https://www.addthis.com/get/smart-layers

Measuring Traffic

Google Analytics

• http://google.com/analytics

• How people are moving around on your website

Google Analytics

Admin, Property, Tracking Info, Tracking Code

UA-XXXXX-XX

Tracking via Plugin or Theme?

Keep amount of plugins low vs. when themes change loosing settings.

Your choice, just know where it is.

http://wordpress.org/plugins/google-analyticator/

Google Webmaster Tools

https://www.google.com/webmasters/tools/dashboard

Google Webmaster Tools

Meta value to claim

Theme scripts area OR

WordPress SEO by Yoast ORhttp://wordpress.org/plugins/wordpress-seo/

Google Publisherhttp://wordpress.org/plugins/google-publisher/

Google Webmaster Tools

https://support.google.com/webmasters/answer/44231?hl=en

Setting Your Address

Settings —> General

Bing Webmaster Tools

http://www.bing.com/toolbox/webmaster

Google Authorship

https://plus.google.com/authorship

http://www.google.com/webmasters/tools/richsnippets (must compare with anything but top level domain)

Google Authorship

https://plus.google.com/me (about)

http://wordpress.org/plugins/fancier-author-box/ (multi-author sites)

Google Publisher

Google & Bing Places

http://www.google.com/business/placesforbusiness/

https://www.bingplaces.com/

Facebook Insightshttps://www.facebook.com/insights/

Twitter Analytics

https://ads.twitter.com/ Analytics, Websites

Pinterest Analytics

http://www.pinterest.com/source/yourdomain.com/analytics/

AddThishttps://www.addthis.com/get/smart-layers

WordPress (JetPack) Site Stats

http://jetpack.me/support/wordpress-com-stats/

Uses your WordPress.com account

Markup & Snippets

Schema

Lots of types: http://schema.org/docs/full.html

https://support.google.com/webmasters/answer/1211158?hl=en

Schema

http://www.google.com/webmasters/tools/richsnippets

Schema

https://www.google.com/webmasters/markup-helper/

(also works for emails —> events, reservations, etc.)

Schema Plugins

http://wordpress.org/plugins/all-in-one-schemaorg-rich-snippets/

http://wordpress.org/plugins/the-events-calendar/

and http://tri.be

http://wordpress.org/plugins/wp-customer-reviews/

https://yoast.com/wordpress/plugins/

Ecommercehttp://www.woothemes.com/woocommerce/

or http://wordpress.org/plugins/woocommerce/

http://www.google.com/merchants/

Facebook OG

https://developers.facebook.com/tools/debug/

Pinterest Rich Pins

http://wordpress.org/plugins/abg-rich-pins/

https://developers.pinterest.com/rich_pins/validator/

Social Media Optimization

http://smo.knowem.com/

WordPress SEO on Posts

Always fill it out

Review your score

Performance, Backups, & Security

Site Speed

http://tools.pingdom.com/fpt/

https://developers.google.com/speed/pagespeed/insights/

(mobile)

Other Performance Issues

http://freelancewp.com/wordpress-site-scanner/

Broken Link Checker

http://validator.w3.org/checklink

Backlink Checker

http://blekko.com/ws/link:http://yoursite.com

Domain Rankhttp://www.opensiteexplorer.org

Duplicate Contenthttp://www.siteliner.com/

Scan for Viruses

http://sitecheck2.sucuri.net/

Backups

Content

Full site (including media, themes, etc)

http://wordpress.org/plugins/wordpress-backup-to-dropbox

http://ithemes.com/purchase/backupbuddy/

Database

Clean up post revisions, spam/unapproved native comments, unused plugins or themes, empty trash

http://wordpress.org/plugins/wp-optimize/

Cache

http://wordpress.org/plugins/w3-total-cache/

CDN

http://www.maxcdn.com/solutions/cms/wordpress-cdn/

http://www.wpbeginner.com/beginners-guide/why-you-need-a-cdn-for-your-wordpress-blog-infographic/?display=wide

http://courtneyengle.comhttp://simplelocalbusiness.com