tommy bahama outdoor living unveils five new lifestyle … images/tbol press release 9_19.pdf ·...

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Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com FOR IMMEDIATE RELEASE September 10, 2019 For Further Information For Tommy Bahama Shannon Baugh Orsi Public Relations 336.474.5462 Greg Lutchko, 323.874.4073 [email protected] [email protected] Tommy Bahama Outdoor Living Unveils Five New Lifestyle Collections at Chicago Market CHICAGO, IL – Lexington Home Brands announced today that they will introduce five new lifestyle collections for their Tommy Bahama Outdoor Living brand at Casual Market Chicago, September 10-13, 2019. The presentation will take place in Suite 1556 – a 10,000 square foot showroom on the 15 th floor, formerly occupied by Summer Classics. “We are extremely excited about the opportunity to participate in the Casual Market,” said Phil Haney, President and CEO of Lexington Home Brands. “We have been looking for a significant showroom on the main floors for several years, but with 12 lifestyle collections in our current assortment, the space needed for our presentation has not been available. The former Summer Classics space will accommodate the scale of our new introductions and is ideally located on the 15 th floor. We recognize that many outdoor retailers do not attend the High Point Market, and with Chicago being the primary venue for the category, it is important for us to present the line at the Casual Market. We look forward to that opportunity.” For the Casual Market, the company will introduce five entirely new lifestyle collections, making it the largest market launch since the inception of the brand. Styling is remarkably diverse – from classic to casual-coastal to contemporary. The assortment includes small and large-scale dining, bistro, deep seating, occasional and accent items. As with all items in the Tommy Bahama assortment, inventory will be stocked in North Carolina for immediate shipment, with custom upholstery averaging three weeks. “We are observing two major trends in the marketplace – both of which are having a significant impact on dealers in the category,” said Haney. “The first is a strategic move by big-box and online retailers like Target, Home Depot and Wayfair to upgrade and expand their assortments. This is having the effect of commoditizing the “good” and “better” segments of the market, creating a competitive challenge for many outdoor specialty retailers. The second is a trend by upscale consumers to invest as much, if not more per square foot in their outdoor spaces as they do their indoor décor. In so doing, they exhibit a critical eye towards distinctive design, scale, customization and exceptional quality.

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Page 1: Tommy Bahama Outdoor Living Unveils Five New Lifestyle … images/TBOL Press Release 9_19.pdf · Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300

Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com

FOR IMMEDIATE RELEASE September 10, 2019

For Further Information For Tommy Bahama Shannon Baugh Orsi Public Relations 336.474.5462 Greg Lutchko, 323.874.4073 [email protected] [email protected]

Tommy Bahama Outdoor Living Unveils Five New Lifestyle Collections at Chicago Market

CHICAGO, IL – Lexington Home Brands announced today that they will introduce five new lifestyle collections for their Tommy Bahama Outdoor Living brand at Casual Market Chicago, September 10-13, 2019. The presentation will take place in Suite 1556 – a 10,000 square foot showroom on the 15th floor, formerly occupied by Summer Classics. “We are extremely excited about the opportunity to participate in the Casual Market,” said Phil Haney, President and CEO of Lexington Home Brands. “We have been looking for a significant showroom on the main floors for several years, but with 12 lifestyle collections in our current assortment, the space needed for our presentation has not been available. The former Summer Classics space will accommodate the scale of our new introductions and is ideally located on the 15th floor. We recognize that many outdoor retailers do not attend the High Point Market, and with Chicago being the primary venue for the category, it is important for us to present the line at the Casual Market. We look forward to that opportunity.” For the Casual Market, the company will introduce five entirely new lifestyle collections, making it the largest market launch since the inception of the brand. Styling is remarkably diverse – from classic to casual-coastal to contemporary. The assortment includes small and large-scale dining, bistro, deep seating, occasional and accent items. As with all items in the Tommy Bahama assortment, inventory will be stocked in North Carolina for immediate shipment, with custom upholstery averaging three weeks. “We are observing two major trends in the marketplace – both of which are having a significant impact on dealers in the category,” said Haney. “The first is a strategic move by big-box and online retailers like Target, Home Depot and Wayfair to upgrade and expand their assortments. This is having the effect of commoditizing the “good” and “better” segments of the market, creating a competitive challenge for many outdoor specialty retailers. The second is a trend by upscale consumers to invest as much, if not more per square foot in their outdoor spaces as they do their indoor décor. In so doing, they exhibit a critical eye towards distinctive design, scale, customization and exceptional quality.

Page 2: Tommy Bahama Outdoor Living Unveils Five New Lifestyle … images/TBOL Press Release 9_19.pdf · Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300

Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com

The consequence of these trends appears to be an accelerating divergence in the market, where the “good” and “better” segments will experience extreme sales and margin pressure, while retailers in the “best” category will have the opportunity to capture superior margins on larger orders. We believe the ability for outdoor retailers to differentiate themselves in the face of this bifurcation has never been more critical. The Tommy Bahama program is designed to do exactly that.”

The five collections being introduced, totaling over 100 pieces, offer designs that span a range of lifestyles. Each collection includes dining, bistro, deep seating and occasional tables. South Beach Named for a destination known for cutting edge style, South Beach makes an intrepid contemporary statement, blending natural, sustainably-sourced Indonesian teak with dark graphite-finished aluminum. The lines of the silhouettes are sleek and linear, with an interesting play on angles. Cushioning on deep seating items is extra plush, while chairs and bar stools feature channeled contemporary sling. Occasional tables are accented with slate-gray stone inserts. Key Largo Drawing inspiration from the casual Bohemian vibe of the Florida Keys, the Key Largo collection features intricate designs in aluminum that emulate the look of natural woven hemp. The artisan finish is designed to look like natural teak. Tops are cast from composite concrete with an intriguing sunburst pattern that radiates from the center point.

Page 3: Tommy Bahama Outdoor Living Unveils Five New Lifestyle … images/TBOL Press Release 9_19.pdf · Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300

Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com

St Tropez Making a dramatic design statement, St Tropez boasts clean contemporary lines crafted in aluminum with a custom finish that translates as teak, but never weathers. Dining and occasional tops feature an eye-catching radial slat design in cast aluminum that imparts a strong architectural sense to the collection. Deep seating designs incorporate woven lanyard cording that accentuates the linear motif while offering exceptional seating comfort. Select occasional items feature cultured stone tops in an elegant ivory finish.

Los Altos Valley View The Los Altos Valley View collection offers a global view of casual transitional design, blending elements of Southwest styling with natural Mactan stone and woven patterns that emulate natural banana leaf. Dining and occasional pieces feature thick aluminum tops with intricate patterns and softened edges. Occasional tables showcase a special etched aluminum that translates as wood grain. The custom finish is dry-brushed with layered color to convey a rich, aged patina. Deep seating designs, including a sectional, feature synthetic banana leaf in a distinctive braided pattern.

Harbor Isle Showcasing relaxed new traditional styling, Harbor Isle features classic turnings on bases and table legs, thick cast aluminum tops with intricate interwoven patterns and the sophistication of a rich walnut finish. Designs are generous in scale, addressing the requirements of today’s larger outdoor spaces. Deep seating silhouettes have clean lines, blending a custom basket weave pattern with the dark walnut finish on aluminum.

The company highlights four points of differentiation offered by the Tommy Bahama Outdoor Living brand: style diversity, customization, inventory support, and consumer recognition.

Style Diversity: Many high-end brands offer great products, but an extremely consistent, contemporary look across their assortments. The Tommy Bahama portfolio takes the opposite approach, featuring the most diverse styling in the industry, with scaling suited for grand outdoor living spaces as well as modest balconies and terraces. Both are fundamental to addressing the needs and expectations of affluent consumers.

Customization: Deep seating is upholstered in Lexington’s North Carolina upholstery facility using the same artisans who tailor their indoor frames. Plush cushioning on outdoor seating is indistinguishable from that of their finest indoor frames. The 260 fabrics in the line include sophisticated patterns and textures with designer looks, as well as COM capability.

Inventory Support: All Tommy Bahama Outdoor Living products are stocked in Lexington’s distribution complex in North Carolina, offering immediate shipping and mitigating inventory risk for dealers. Custom deep seating averages shipping in three weeks.

Brand Recognition: Tommy Bahama is the most recognized consumer brand in the outdoor category by a wide margin, enjoying universal awareness and an unmatched reputation for style and quality.

“We believe Chicago offers a unique opportunity to showcase our brand to a dedicated outdoor audience, concluded Haney. “We also believe that the Tommy Bahama program offers retailers and designers a strong competitive advantage in their markets, backed by a vendor-partner whose resources, support and commitment are the most significant in the industry.”

Page 4: Tommy Bahama Outdoor Living Unveils Five New Lifestyle … images/TBOL Press Release 9_19.pdf · Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300

Thirteen Hundred National Highway, Thomasville, North Carolina 27360 336.474.5300 | lexington.com

The five new Tommy Bahama Outdoor Living collections will be presented in Suite 1556, on the 15th floor of the Merchandise Mart at Casual Market Chicago, September 10-13, 2019. For additional information or appointments, call 336.474.5555 or email [email protected].

ABOUT LEXINGTON HOME BRANDS

Lexington Home Brands is a global manufacturer and marketer of residential and contract furnishings, recognized as an industry leader in design innovation and lifestyle merchandising. With a legacy dating back to 1903, the company's diverse assortment includes wood and upholstered furniture at medium-to-upper price points across every relevant style category, from classic to contemporary. The company’s portfolio of brands includes LexingtonÒ, Tommy Bahama HomeÒ, Tommy Bahama Outdoor LivingÒ, SlighÒ, Artistica HomeÒ and Barclay ButeraÒ . Products are distributed through home furnishings retailers, interior design professionals, to-the-trade showrooms and select Internet retailers. Headquartered in High Point, North Carolina, the company has showrooms in High Point, New York, and Denver. For additional information, visit lexington.com.

ABOUT TOMMY BAHAMA

Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories, footwear and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 17 of which offer a Tommy Bahama Restaurant & Bar. The Tommy Bahama collection is available on TommyBahama.com and at the finest U.S. retailers. For more information, please visit www.tommybahama.com.

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