forever

Contents •  Objectives •  Strategies & Tactics

•  Overall Strategies •  Media •  Media Strategies •  Promotional Material •  Product Launch Event •  Post-Event Buzz

•  Timeline •  Budget

Objectives •  Create awareness of the new TONI&GUY line, only

available at Boots.

•  Create awareness that the product is the only one in the market that has “Level One Colourant Technology”

•  Create a theme for the launch and use it in different events such as: launch party, competitions and promotion.

•  Increase the sales of the new product range.

Overall Strategies

•  Give consumers the opportunity to win tickets for the event and win products at the event.

•  Product Launch Party Event.

•  Media coverage.

•  Competition for the look of the three faces of the product, that is going to get people hearing of the product.

•  Run a nation-wide competition that would drive awareness through social network media. (Facebook)

Media

Newspapers

The Guardian The Independent The Daily Telegraph The Sunday Times

Free newspapers

London paper London Lite Metro

Magazines

Bliss Company Cosmopolitan Hair Look Mizz Sugar Glamour

Online media

www.Cosmopolitan.co.uk www.hairdressers.com www.Glamour.co.uk www.hqhair.com

Media Strategies

•  Competition to win tickets: •  London Paper and London Lite •  Weekly Magazines (Teen, Young Adults) •  Online Magazines

•  Press Release.

•  Advertising at Boots Pharmacies and Online Magazines

•  Show event, competition promotion and results on Boots Pharmacy Magazine and TONI&GUY Magazine.

•  TONI&GUY Twitter Aware of the event and the product launch on July.

•  Product Micro Site

- Profile Page - Group - Event Page

Promotional Material

•  Product Seeding at Boots Pharmacy.

•  Boots Beauty magazine leaflet.

•  TONI&GUY magazine advertising.

•  3 Goody Bags (different Colour)

Product Launch Event

•  Theme: Charlie’s Angels

Product Launch Event

•  Date: Thursday May 21st

•  Number of Guests: 50 - 75

•  Place: Vanilla

•  Location: 131 Great Titchfield Street London, W1W 5BB T: (0) 203 008 7763

F: (0) 203 008 6652

Product Launch Event •  Assorted canapés catered by

Vanilla bar.

•  Assorted Beverages and Cocktails provided by Vanilla bar.

•  “Celebrity Wall” outside the event.

•  Music style: Lounge, Chill out, Bossa Nova –  Suggestions: Hotel Costes or Café

del Mar compilations.

Location

- Marie Claire - Givenchy -  M.A.C. -  Estee Lauder

Event Invitation <- CHANGES

Post Event Buzz

•  TONI&GUY Magazine photo shoot (Event and the three winners of the competition).

•  Boots Magazine coverage of the event and the product with photos of the winners of the competition.

• 

Timeline

Budget DETAILS

•  £4000 including DJ, Catering and Security.

•  Invitations double sided 30, 11.99 + 5.08 shipping, 300 grs paper (http://www.optimalprint.co.uk/ ) •  Postage

Q&A