tools and technologies for social media success

© 2013 IBM Corporation

Social Media Tools for Success

Eric Andersen - @eric_andersen || http://ericandersen.wordpress.com

Senior IT Architect, IBM Interactive, Cambridge MA

Hashtag: #MTech13

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Twitter Lists


“Leverage the power of listening”

Twitter lists are one of the most under-used, under-appreciated, and misunderstood social media tools

• Myth: They are not “groups” a la Facebook – they are a “view”• Follow without following• Filtering the “noise” of Twitter – don’t miss the “important stuff”• Perfect for small businesses especially:

• Customers (lists can be private)• Industry experts (lists for keeping up on trends)• Social media experts (lists for learning)• Professional organizations

@eric_andersen || #MTech13

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Twitter Lists


Event-based:


Company-based:

Location or community-based:

Industry/inspiration:

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Twitter Lists


@eric_andersen#MTech13

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Social Media & Timing



October, 2009: Guy Kawasaki posts “The art of the repeat tweet” on his blog. Counterintuitive! Controversy ensues…still.

All social media platforms have a key element of “timing”:• When are people on the platform?• When are your followers/customers on?• Do these times coincide with when you can post?

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Social Media & Timing



No “single tool” for managing timing, but there are many which can greatly assist in various ways:

• Tweetdeck – easy to schedule and manage• Hootsuite – also easy to schedule/manage• Sproutsocial• Buffer – Designed to determine ideal times to post and schedule your FB/Twitter/G+ posts appropriately

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Amplifying Your Social Media Presence: GaggleAMP


A “social media amplification platform”Lets your organization bring together employees,

partners, customers to share social media messages…on your behalf


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Amplifying Your Social Media Presence: GaggleAMP


Your “gaggle” can share when they want, where they want – but it’s still your message.


tools and technologies for social media success

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