tools for social media monitoring
TRANSCRIPT
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Tools forSocial Media Monitoring
Darlene Fichter & Jeff WisniewskiUniversity of Saskatchewan & University of Pittsburgh
March 21, 2011
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Counting is Easy
Photo by Rafael PeñalozaSome rights reserved
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Knowing is hard.
Photo by MalingeringSome rights reserved
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Signs of success?
Photo by CW Ye, Some rights reserved
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Abundance of Counting Tools
• Specific tools for specific channels– Message Boards– Facebook– Twitter– Flickr, YouTube, media/video – Social bookmarking
• “Overview/Aggregate”
How
Who
When
Where
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Surprises?
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Social Media Snapshot
Photo by byalles-schlumpf, Some rights reserved
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Indicators
• LIKELIHOOD OF BEING DISCUSSED
• DO YOU HAVE A FAN BASE THAT REPEATED TALK ABOUT YOU?
• RATION OF POSITIVE MENTIONS TO NEGATIVE ONES
Passion
Strength
Sentiment
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Google analytics in page analytics
• Available from Content section• Visualize user interaction
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In page analytics
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Facebook Insights
• Quantitative: fans, users, page views
• Engagement: Likes, comments
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Facebook Insights
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Klout
• measurement of overall online influence• from 1 to 100 with higher scores representing
a wider and stronger sphere of influence • uses over 35 variables on Facebook and
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Klout
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Mywebcareer
• Discover, evaluate and monitor your professional online brand
• FICO-like career score: 350-850
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MyWebCareer
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twendz
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Google Places
• Activity: views, impressions• Actions: maps, driving directions, clicks to
website
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Places
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Hootsuite
• Social media dashboard• Recently added analytics
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Questions/Comments
• After the session contact us at:– Darlene Fichter• [email protected]
– Jeff Wisniewski• [email protected]