top 10 b-to-b marketing fast fixes · marketingsherpa 2008 internal search counts for june 2008...
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Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture MoreQualified Leads
July 10, 2008
Anne Holland
FounderMarketingSherpa
Sean Donahue
Senior ReporterMarketingSherpa
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Based on Real-life Data: MarketingSherpa Methodology
Our research comes from 5 sources:Surveys of Marketers & Agency Pros
Surveys of Consumers
Lab tests and Partnered Research
Sherpa Case Studies – 800+
“Best of” Data from 500+ Research Orgs.
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Fix #1: Check Internal Search Logs
MarketingSherpa 2008
Internal Search Counts for June 2008Rank Search Term Searches
1 seo 9452 landing page 6533 email marketing 6464 landing pages 604
5 email 5696 blank query 488
7 none 3508 direct mail 3479 video 336
10 blogs 325
Total >18,000+Info presented from:
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Fix #2: Get (a Lot) More Speaking Gigs
Info presented from:
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Fix #3: Generate More Interaction From Your Blog
Info presented from:
A. Subscribe box B. Signature Line
Source: Florida Realtor and real estate blogger
C. PDF/eBook Offers D. Search E. Older Posts
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Fix #4: Separate Search vs. Contextual Ad Accounts
Info presented from:
(Continue on slide 7)
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Fix #4: Sample Ads (Continued)
Info presented from:
Custom Blue WidgetsPrecision-ground blue widgetsSave time and last longer.www.AcmeWidgets.com
Paid Search Ad
Blue Widget BlockbustersWait! Don’t buy blue widgets untilyou download our free comparison.www.AcmeWidgets.com
Contextual Ad for Same Product
Source: David Szetela, Clix Marketing Source: David Szetela, Clix Marketing
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Fix #5: Test a Quiz Offer
Info presented from:
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Fix #6: Drop Registration Barriers – Set Content Free
Info presented from:
Content Funnel with Registration Barrier Content Funnel without Registration Barrier
(Continue on slide 10)
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Fix #6: Example
Info presented from:
(Continued)
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Typical Lead Database Breakdown –Sales Readiness
Info presented from:
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Fix #7: Make Email Welcomes More Interactive
Info presented from:
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Fix #8: Time Telemarketing Follow-Up Calls Better
Info presented from:
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Fix #9: Add Postal Mail to Nurturing Programs
Info presented from:
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Fix #10: Start an Audio Testimonial Library
Info presented from:
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Bonus Fix: Identify & Schmooze Evangelists
Info presented from:
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B-to-B Lead Generation Handbook
Info presented from:
• Step-by-Step Instructions from beginning
to end of lead generation campaigns
• Over 150 Real-life Case Studies, tactics,
how-tos
• 60 Stats, Data Charts and eyetracking
heatmaps
• 158 creative samples
Special Teleseminar Attendee $100.00 Discount
(Offer ends 7/24)
http://B2BHandbookWeb.MarketingSherpa.com
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