top 10-content-marketing-mistakes

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Top 10 Content Marketing Mistakes Ana Lucia Novak© www.socialana.com PRESENTED BY ANA LUCIA NOVAK

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Page 1: Top 10-content-marketing-mistakes

Top 10 Content Marketing Mistakes

Ana Lucia Novak© www.socialana.com

PRESENTED BY ANA LUCIA NOVAK

Page 2: Top 10-content-marketing-mistakes

Mistake #1: Forgetting to Promote

Don’t expect people to come flocking to your content. Tell your mailing list, social media followers and more. You have to promote your content.

Ana Lucia Novak© www.socialana.com

Page 3: Top 10-content-marketing-mistakes

Mistake #2: No Reusing or Repurposing

Content you’ve already published can serve many purposes. Reuse and repurpose great content.

Ana Lucia Novak© www.socialana.com

Page 4: Top 10-content-marketing-mistakes

Mistake #3: Missing Call to Action

Always now what you want the end result of your content to be and include a call-to-action.

Ana Lucia Novak© www.socialana.com

Page 5: Top 10-content-marketing-mistakes

Mistake #4: Target Market Confusion

Listen to your audience and know who they are, what their passions and what their worries are.

When you know that, your content marketing becomes much easier.

Ana Lucia Novak© www.socialana.com

Page 6: Top 10-content-marketing-mistakes

Mistake #5: Creating All Your Own

Keep focused on growing your business and enlist help to create your content.

Ana Lucia Novak© www.socialana.com

Page 7: Top 10-content-marketing-mistakes

Mistake #6: Lack of Relevance

Make sure your content is relevant to your audience.

Otherwise, you’ll simply create confusion and not get the results you were hoping.

Ana Lucia Novak© www.socialana.com

Page 8: Top 10-content-marketing-mistakes

Mistake #7: Not Prioritizing Content

Understand which content marketing channels produce the best results and prioritize from there.

Ana Lucia Novak© www.socialana.com

Page 9: Top 10-content-marketing-mistakes

Mistake #8: Not Sharing Other Content

Sharing the content has a couple of benefits. First, it makes you a resource for great content. Second, when you share, people are more likely to share

back.

Ana Lucia Novak© www.socialana.com

Page 10: Top 10-content-marketing-mistakes

Mistake #9: Not Interacting

Let your readers know you’re a real person. Respond to questions. Answer comments. Be real and be approachable.

Ana Lucia Novak© www.socialana.com

Page 11: Top 10-content-marketing-mistakes

Mistake #10: Quantity Over Quality

It’s true the more content gives you more opportunity to be seen, but focusing on quality means your content go even further.

Ana Lucia Novak© www.socialana.com

Page 12: Top 10-content-marketing-mistakes

Ready to Get Content Marketing Results?

Ana Lucia Novak© www.socialana.com

Tighten up your social media strategies, Improve Your Online Presence or Need Help Managing Your Social Media Programs?Schedule a time with me here: http://meetme.so/analuciaand complete the assessment form: http://SocialAna.com/hire-Ana-Lucia