MOST POPULAR TOP 10 HOWARD SCHULTZ QUOTES

Howard Schultz is an one of the exceptional businessman of America. He is a CEO and chairman of STARBUCKS. he written few books on entrepreneurship, one of the book is  'Pour Your Heart into It ' is an

extraordinary book i think every entrepreneur must read. src - http://www.statsguru.net

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Dream more than others think practical. Expect more than others think possible. Care more than others think wise.

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I think if you're an entrepreneur, you've got to dream big and then dream bigger.

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In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.

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But when you really believe—in yourself, in your dream—you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.

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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.

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Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

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My passion. My commitment. This is the most important thing in my life other than my family.

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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.

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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.

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