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Top 10 Ideas For Content Upgrades To Grow Your Email List

What Is Content Development?

Firstly, to grow email list, we need to understand what actually is Content Development.

Content development is a leading magnet designed specifically for a specific post page or page. Brian

Dean reported that content development has helped him increase his email conversion rate from 0.54%

to 4.82%. That's an increase of 785% (excluding A / B testing)!

And Bryan Harris - who uses content development for every single blog post - says his average entry rate

falls between 20-30%, up to 62% of other posts.

So if you don't use the power of content update, you'll be left behind.

But don't worry at all, content development isn't hard to create. Also, we have many ideas to encourage

you.

Are you ready to see some examples of content development? Let's dive into the list...

This list is designed to motivate you. You can get the art you want as you improve your content, but feel

free to take these examples and make them your own.

1) Pdf Blog Post

Without a doubt, this is an easy upgrade to offer in order to maximize the potential of your Email

marketing services. The only thing you have to do is save your final draft as PDF and give it as an

upgrade.

It's really as simple as that. Because if your content is important, your readers will want to come

back to it more often.

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2) Clean Sheet

Cheat sheet is one of the easiest content upgrades to offer in order to increase your Email marketing

services. Used in the right context, and can be very effective. Includes all the most important

information related to posts in one useful package.

Say your post was about increasing blog traffic; you can create a one-page sheet full of templates for

blog topics to enhance SEO and capture the attention of readers.

3) Video Or Audio Recording

When hosting webinars, instructional videos or interviews, it is helpful to offer a recording as a

bonus.

Another idea would be to record a blog post as an audio file. People process information in a variety

of ways. Offering your audio recording with additional bits of information can be very appealing to

those who read better with audio. Such kind of Digital Marketing services are always beneficial for

content upgrade.

4) Slideshare

Like audio recording of your blog posts, the SlideShare version of your post is designed for readers

who like their information in a different format.

SlideShares has fewer words than full blog posts so it's easier to import them, which is why it makes

great content development and will definitely upgrade your Email marketing services.

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5) Free Stock Images

Are you a photographer? Why not give your viewers your best photo?

Add them as content development in digital marketing services for people to download and use in

their product, blog or desktop wallpaper.

A good example of this is Death to the Stock Photo- they offer free photos via email every month.

6) Free Course

Or, maybe you want to offer a complete course for free? This is perfect if you want to be considered

an expert in your field.

Your free course can be a number of things: a series of videos, or an e -book for beginners. One of

the most effective formats is the email course.

If you are a blogger providing beginner advice, your email course can be a series of lessons on how

to use social media or digital media marketing to market your product. You can set this up with an

autoresponder email series. This is great way to increase your email marketing services

Here is an example of content development from The Branded Solopreneur. In his post about

Google Analytics, he offers a little free tutorial on how to set up your Google Analytics, step by step.

7) A Teaser Of Your Product

Similarly, the teaser of the product you are selling can be an attractive offer to your readers.

Say you offer a web tutorial on your website. You can provide the first phase as an upgrade. This will

not only import email addresses, but can also transform into a continuous sale of the entire course

contributing to its Email marketing services.

Erin Stutland offers free exercise as a teaser for her fitness program.

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8) Free Trial

When you sell a product or service, a free trial, sample or consultation service can be a great

improvement in content.

While not necessarily the actual content, it is a very important bonus for your reader who is already

interested in what you have to offer.

9) Templates

People love templates. They make their lives so much easier! And templates come in many different

forms… email templates, budget templates, business card templates etc.

Maybe your post is a lesson to bloggers on how to access sponsored or collaborative products. Write

an email template that they will send to your important contacts.

John Corcoran offers a similar template. His 72-word “magic email template” would be the perfect

content upgrade to a post about writing emails to influencers.

10) Bonus Content

Looking for an easy way to upgrade content? If your post includes a list, simply split the list in half

and give the other part as a bonus content. It's that easy to upgarde your Digital marketing sevices!

Here’s an example from Pauline Cabrera’s post on headline ideas. To get people to subscribe, she

offers 50+ bonus ideas, plus a printable PDF.

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