top 10 linkedin tips for accountants
DESCRIPTION
I've been coaching the Midlands Accountancy professionals for over 5 years on how to maximise their Linkedin profile and general useage to help promote their on-line brand and make them more discoverable for the best jobs. This particular presentation was delivered to CIMA students and members at the Holiday Inn at Crick, Northamptonshire on 3rd June 2014. The top 10 tips covered are: #1 - SMART Profile = Get Discovered #2 - Join Groups – relevant to you #3 – Comment in groups - have a voice in your area/s of specialism #4 - Connect with LION’s #5 – Learn how to use Boolean search #6 – Find Business Leaders (who went to your Uni) #7 – Saving searches for efficiency #8 – Connect with the best recruiters #9 – Research interviewers #10 - Download Linkedin contacts for your phone To find out more about upcoming Linkedin workshops delivered at Macildowie Nottingham and Macildowie Leicester please go to our website - http://www.macildowie.com/candidates/linkedin-tips-and-adviceTRANSCRIPT
LINKEDIN WORKSHOP 2011LINKEDIN TIPS FOR ACCOUNTANTSJames Taylor - @macs_jamest
Who am I? Who are Macs?
If you use Social Media……you already have a
PERSONAL BRAND
The Social Opportunities:
Biggest ROI?:
Why is it so powerful?Find jobs, sell more, recruit for freeOver 300 million users worldwide13 million users in the UK – exponential growthLondon is most active City in the worldOver 46% are Senior Decision MakersFastest growing demographic = Students!Based on “Key Word” criteria & BOOLEAN searchBRAND YOU
Who’s Using Linkedin… and Why?
Students – find part time/holiday work Graduates – become more discoverable Job Hunters – daily Accountants MD’s of SME’s – to secure talent without paying a fee HR Teams in Blue Chip – reduce spend on recruitment Interviewing Line Managers – check out candidates before interviewThe entire recruitment industry
MISSION
“CONNECT THE WORLDS PROFESSIONALS – TO MAKE THEM MORE PRODUCTIVE & SUCCESSFUL”
(* the rules/spamming and anonymity)
TIPS – MY CHECKLIST#1 - SMART Profile = Get Discovered#2 - Join Groups – relevant to you#3 – Comment in groups - have a voice in your area/s of specialism#4 - Connect with LION’s#5 – Learn how to use Boolean search #6 – Find Business Leaders (who went to your Uni)#7 – Saving searches for efficiency#8 – Connect with the best recruiters#9 – Research interviewers#10 - Download Linkedin contacts for your phone
LINKEDIN WORKSHOP 2011#1 SMART PROFILE
SMART PROFILESMake sure you can be discovered, first. Maximise keywords and keyword Scoring
Headline maximsation Last 2 ‘jobs’
Be memorable – visuallyPhoto and Bullet points
Dynamic contentEndorsementsRecommendations – get recommended“people buy people who other people trust”
Headline tips…
1. Re-use your name2. Way to contact you – I use twitter3. Keyword maximise – I use ‘recruitment’4. Use the bullet points to separate out
LINKEDIN WORKSHOP 2011#2 JOIN GROUPS#3 COMMENT/DISCUSS
BUILD A NETWORK – FAST!
There really is a group for everything you can imagine - IFRS Get involved in Group Discussion If there’s only 1 Group you join… Alumni
Because people like people like themselves
LINKEDIN WORKSHOP 2011#4 CONNECT WITH LIONS(relevant to you!)
SEARCH FOR LIONs (Linkedin Open Networker)
LINKEDIN WORKSHOP 2011#5 LEARN HOW TO SEARCH – BOOLEAN STYLE!
LINKEDIN WORKSHOP 2011#6 FIND BUSINESS LEADERS (who went to your Uni)
Find Business Leaders…
Fellow alumni who are now Director’sSaving (Boolean) Searches to increase efficiency…
LINKEDIN WORKSHOP 2011#7 SAVE YOUR SEARCHES
What is your Dream Job (In accountancy)
Search for your Dream company/s Save (Boolean) Searches to ensure you gain market intel i.e new FDs etc…
LINKEDIN WORKSHOP 2011#8 RESEARCH THE BEST RECRUITERS & CONNECT
25 Mile Radius Search
LINKEDIN WORKSHOP 2011#9 RESEARCH INTERVIEWERS & OTHER LINE MANAGERS
LINKEDIN WORKSHOP 2011#10 GET LINKEDIN CONTACTS FOR YOUR PHONE
Q&A…. And a quick
Just in case you’re interested…
You can click here to engage with Macs via the various social channels – http://www.macildowie.com/about/social-mediaMacildowie Dream Job functionality is worth a look http://www.macildowie.com/candidates/dream-job
Thankyou & Good Luck@macs_Jamest
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