Top 10 Tips: Connections

!"# Build and maintain a Facebook PageCreate an authentic connection to your audience by sharing your voice and participat-ing in dynamic conversations on Facebook. (facebook.com/facebookpages)

$# Focus on publishingAlthough Pages can act as a destination for users to visit, the most interactions with brands happen directly from stories published to fans’ home pages.

%# Think about the user experienceMany interactions happen from organic stories on the home page, so choosing the right name, profi le picture and thumbnail is important. The default experience on a Page is also important.

&# Keep it simpleUsers consume content quickly on Facebook, so posts should be simple, concise, and contain value. One way to get fan’s attention is to post photos.

'# Innovate (while keeping it simple)Users are accustomed to using Facebook’s native tools, with which you can be creative. When needed, develop custom functionality for the Wall publisher and Page tabs

(# Establish a consistent voicePersonality is important. Have a regular voice and tone that resonates with your fans. Consider using a character or fi gure to help users relate to your posts.

)# Pace out your postsThink about your assets and develop a publishing schedule to maximize your impact. Do not hesitate to share timely and relevant news and items.

*# Analyze, adjust, and optimizeUse Page Insights to understand who your fans are, where they reside, and what posts they interact with the most.

+# Promote with Engagement AdsEngagement ads are the easiest way to seek out and gain more fans. They allow users to connect with your brand directly inline as they navigate throughout the site.

!# Integrate Facebook with your websitesUse Facebook Connect so users can easily share and distribute their activities on your site with their Facebook friends. (facebook.com/facebook-widgets) and (facebook.com/connect)