top 3 keys to successful internet marketing

Top 3 Keys toSuccessful

Internet Marketing

A Perfect Vision for Success

A Service of MultiMediaAdvertising Services LLC

One Crestmont RoadBinghamton, NY 13905Phone: (607) 770-8933

Fax: (607) 770-6208www.contractor2020.com

Michael MorosiPresident

How to Dominate in Your

Local Market

(607) 770-8933 x80Contractor 20/20 is an Advice Interactive Group

Strategic Partner

www.contractor2020.com (607) 770-8933 [email protected]

SEM- Search Engine MarketingOnce your account is set up with us, 85% of your ad money goes to Google. Then contractor 20/20 receives only a 15% agency fee of Ad Words places per/month or $50, whichever is greater.

When you search the internet using engines like Google or Yahoo, you will notice ads at the top or along the right sides of the page. Business owners bid for those ads. A little known fact is that companies with bad websites in terms of relevant content and design pay much more to be listed than those with highly relevant content and good design. This is due to the search engines obligation to provide high quality search results to their users. If you have a highly relevant, well optimized site for a certain keyword the search engine will give you a high quality score and you will pay less when someone searches that keyword and clicks on your advertisement. The more businesses who bid for a certain word or phrase, the higher the price must be in order to make your ad appear on the coveted first page. The more obvious the search term, [short tail search] the higher the pay per click cost will be. The less obvious [long tail search] the lower the cost will be. There are many factors that determine your Cost Per Click. The lower we can get that cost, the higher your ROI will be.

Here are the key goals for the SEM pros:

1) They use specific hidden tools that identify the relevant words/phrases being searched most often in a company’s geographic area.2) They use ads already known to be successful for other similar types of companies in different markets.3) They do side by side tests of those ads to see which ones work best in your company’s particular market. 4) They pay the minimum needed to stay on the first page of the search engines.5) They use tracking systems to discover which keywords and ads are returning and which ones waste money.

SEM EstimatesThis estimate is designed to show you how much search action is occurring in your service area based on a proven keyword list for your industry. It will show us how many searches are happening, what your competitor is paying per click and what kind of budget you will need to get 100%, 75%, and 50% market coverage. The search engine marketing estimate costs $175 and is essential to developing a well rounded search engine marketing campaign.

How to Measure SuccessSuccess of the ad is not measured by the number of clicks. It is measured by the number of sales. Some ads may get a lot of clicks, but few sales, while other ads will attract more qualified buyers, have fewer clicks, but yield more sales. We work to lower your Cost per Click, throw out keywords that are not returning, and get you a better Return on Investment.


Google Analytics TrackingGoogle Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful and flexible features now let you see and analyze your traffic data in an entirely new way. We can show you who is visiting your site, how they are finding it, and much more. We can then take this information to make your online marketing campaigns more streamlined and effective. This program gives us new insight into what is really returning for you and what we can cut. It is free with web design and Search Engine Marketing Set up

PricingCost: $525.00 (estimate $175, set up $350)Budget: Once your account is set up with us, 85% of your ad money goes to Google. --- Contractor 20/20 charges only a 15% managment fee or $50/mo., whichever is greater. ---Timeline: 4-5 Business Days

• Creation of an Advertising Account With Google, Yahoo!, Bing or Msn• Geographic Targeting & Search Network Configuration• Setup of 4 Ad Campaigns (Ex. Heating, Cooling, Plumbing, Geothermal) Additional Campaigns are $100 per Campaign• Keyword Research and Development & Optimization• 1st Month Daily Monitoring & Daily Optimizations Included• Google analytics setup- Free


Social Media Marketing Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities, publication relations and customer service to drive business to your website. Common social media mar-keting tools include Twitter, blogs, LinkedIn, Facebook and YouTube. We specialize in Social Media Optimization (SMO) for home service companies, by generating public-ity through social media, online communities and community websites. Will a Twitter or Facebook account sell a few dozen extra furnaces a month? I wouldn't count on it, not yet at least. Chances are your customers either use social media web sites or certainly recognize their clever brands. We've made it easy and affordable to get connected, stay updated, monitor your brand and reach customers. Because social media networks are able to provide highly targeted demographic data on their users they are becoming proven advertising mediums. Establishing your presence now will position you to take advantage of these rapidly maturing networks.

PricingCost: There is a $750 onetime set up fee for Social Networking profile setup. There is a management fee of $350 per month,

• 3 Social Media/Network Integrations, 2 Local Business Review Networks• Profile Development, Keyword Optimization & Site Linking Strategies• Relationship Building, Friends, Local Area Business Back Linking• Integration into Your Existing Site, Logos, Cross Branding• Social Media Marketing Plan & Timely Execution• Brand Monitoring & Reporting Tools• Dashboard Tools, Features, Automatic Posting & Special Offers• Customer Review Building Tools - Make It Easy for Your Customers to Leave Online Reviews for Your Company. Each Negative Online Review Can Cost You Thousands of Dollars Each Year in Lost Business. Don’t be caught with negative reviews!


Google Places Optimization

Google is the new Yellow pages! Can potential customers or patients find you on top?

~ Laser Targeted Local Internet Marketing ~ New Customer Acquisition ~ More Revenue ~

Do you have a small business that serves a local geo market? Are you near the top in Google where new customers (or patients) can find you?

If not, we can help!

DID YOU KNOW?

.:. 97% of consumers use online media to research products and services in their local area

.:. 83% of U.S. households now use the Internet as an information source when shopping locally

.:. 83% of local searchers will follow up with a phone call or visit to the listing that stands out best

.:. 90% of searchers won’t look past page one of the results page (According to Google)

The following program outlines the approach we recommend and the cost associated with each action. In summary, your benefits include:

An expanded effort to identify and utilize additional, less competitive keywords that will generate qualified leads for less;

Introducing professional web video strategies, SEO Web Copywriting, correct On Page SEO, Correct Off Page SEO and promotion, a dynamic blog, and Social Media Marketing to enhance your brand, increase your online exposure, improve your search rankings—and most importantly—generate a better qualified lead;

Apply an “advertise everywhere” strategy. Advice Interactive’s unique approach to Internet Marketing goes way beyond Google. There are many thousands of high traffic web sites and hundreds of other search engines and Social networks like Facebook, Twitter, Linked In, Yahoo,

Google Places OptimizationGoogle is the new Phone Book!

Can potential customers find you on top?


Program OutlineThe following program outlines the approach we recommend and the cost associated with each action. In summary, your benefits include:

• An expanded effort to identify and utilize additional, less competitive keywords that will generate qualified leads for less; • Introducing professional web video strategies, SEO Web Copywriting, correct On Page SEO, Correct Off Page SEO and promotion, a dynamic blog, and Social Media Marketing to enhance your brand, increase your online exposure, improve your search rankings—and most importantly—generate a better qualified lead; • Apply an “advertise everywhere” strategy. Advice Interactive’s unique approach to Internet Marketing goes way beyond Google. There are many thousands of high traffic web sites and hundreds of other search engines and Social networks like Facebook, Twitter, Linked In, Yahoo, ing, etc. So the objective is to place your brand in every relevant position relating to your demographic to create a broad, deep awareness and interest in your product and services.

In addition to a wide range of search engines, there are numerous directories, both local and national. By listing your company in these directories we will capitalize on their presence often on the first pages of above mentioned search engines.

Let’s take a closer look...

Program Creation and Implementation As you well know, there is considerable time -- as well as expertise -- involved in setting in place the building blocks for a successful, ongoing online marketing program that will deliver cost-effective results. Here are the steps we are going to take to get this right from the start:

Through Google Places Keyword Research, we will identify the appropriate keywords and keyword phrases to include a combination of market descriptions and industry specific terms. This will also include a comprehensive competition analysis. Getting this right means laser focusing your marketing for increased response. This is the foundation to your success online and your Google Places listings. Google Places Professional Setup: Google Places is now the most powerful and robust business listing service online today. Perfectly optimized Places listings can bring your business and website an avalanche of traffic, phone calls, positive reviews, brand awareness, and visibility. Our comprehensive Google Places service is unmatched in the industry by guaranteeing multiple first page listings for your local business or franchise.


Advice Interactive has been testing Google Places algorithm now for close to 2 years to find out exactly what the perfect most relevant listing is and why some listings rank over others. We will take our proven system with a 100% success rate and apply it to your business locations. This package includes the following:

• 5 Custom search engine optimized videos with your business info • We will create a video with a custom professional voiceover talking about your business, services, and contact info, specials, etc • Videos uploaded to the top 10 video sharing sites like Youtube, Google Video, & Yahoo video • 5 videos will be uploaded into your profile • 10 custom image related to your business uploaded to your Places page • Custom categories to capture the right audience • If you’re business is missing key local business listings outside of Google Places we will complete these listings for you so Google will add them to your citations • Link your Places page to your main website • We will complete 100% of what Google wants within their Places listings to make you the most relevant listing for your keywords. • We will submit your Places profile to the search engines for faster indexing • We will perform our tested methods proven to get your business multiple keyword listings, “one box”, “2 boxes”, and “3 box”, listings all on the first page of Google.

Ongoing Support Google Places Monthly Maintenance: Having a first page ranking Google Places listing for your keywords is essential in todays online marketplace however, Places is competitive and can take ongoing support to ensure your top keywords stay in position and keep generating targeted customers for your business. • We will further promote your Google Places listings to not only stick to the first page but work to get ALL your chosen keyword terms to the first page to capitalize on all possible online traffic.

Summary This program represents a strong focus of your marketing dollars into Google Places, web video, organic SEO, and a tightening of your keywords within your listing to laser focus your advertising, a laser targeted link building campaign, and a comprehensive plan to move you forward where possible in search engine rankings to anchor you above your competition. The one time upfront cost as outlined covers many hours on our part to research, create, produce and execute. However, the end result will be a powerful and comprehensive Internet advertising capability that will generate a significant return on investment.

PricingCost: There is a one-time Setup fee of $995. A monthly management fee of $600 ensures ongoing support.

A Perfect Vision for Success

A Service of MultiMediaAdvertising Services LLC

One Crestmont RoadBinghamton, NY 13905Phone: (607) 770-8933

Fax: (607) 770-6208www.contractor2020.com

Michael MorosiPresidentAt your service .... Mike Morosi ... and

Proud to be a PHCC/QSC Industry Partner And a Service Roundtable Consult Partner

Mike Morosi Pres, Contractor 20/20

(607) 770-8933 x80

Additional Services- Directory Listings100 Local and National Business Directory Listings: • We will hand submit your business to the top 100 local business directories online for added traffic, backlinks, and visibility where your customers need you. • We will upload photos and complete your profiles in each. • We will also create profiles on up to 5 directories of your choice that are niche or city related. • We will confirm all these listings by hand and submit all the correct business information for you. • We will force Google to use as many of these listings as possible within your Places listings making your listing even more rock solid.

PricingCost: There is a onetime Set up fee of $650.

Okay Mike, Sign Me Up r Call Me With More Info rYour Company Name ____________________________

Contact Name ___________________________________

Contact Phone Number __________________________

Contact E-Mail Address ___________________________

r Search Engine Marketing Estimates $175r Search Engine Marketing $350 (one-time setup fee) 15% management fee or $50/mo., whichever is greater.

r Social Media Marketing $750 (one-time setup fee) $350 monthlyr Google Places Optimization $995 (one-time setup fee) $600 monthlyr Directory Listings $650 (one-time setup fee)

CREDIT CARD INFORMATIONMailing Address of Credit Card _________________________________________________

Credit Card Number _____________________________________

Expiration Date ______________ CVV Number _____________

r Yes, I would like to learn more about Website Optimization and Developmentr Yes, I would like to learn more about Google Analytics Tracking

Please fax to (888) 217-2743

Grateful to serve over 100 contractors in 40 States & Canada

top 3 keys to successful internet marketing

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