top 3 video styles to use for student recruitment marketing
DESCRIPTION
Top 3 Video Styles For Student Recruitment MarketingTRANSCRIPT
![Page 1: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/1.jpg)
Webinar Hosted by:
Peter Matejcek
![Page 2: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/2.jpg)
Agenda
• Video styles to make you stand out from the crowd
• Effective use of video and messaging in virtual tours
• Trackable success using video analytics
• About HuStream
![Page 3: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/3.jpg)
Video Styles toMake Your School Stand Out
The Challenges:
• Effectively communicate your message
• Differentiate your school from others
• Influence prospective students to enroll with you
![Page 4: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/4.jpg)
Video is Critical Online
• Video is the preferred form of
communication
• Everyone is adding video to their
website to replace text
• Challenge with how it’s used
Still need to hold their attention for
longer than 38 seconds
Poor video messaging
![Page 5: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/5.jpg)
Message, Content & Experience
You need video content that …
• Tells your story about facilities, programs and culture
• Gives viewers a “choose your own adventure”
experience
• Where the storyteller is a student and authentically
tells “why here?”
![Page 6: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/6.jpg)
Video Styles toMake Your School Stand Out
Hosted Explainer Video
Animated Video
Motion Graphic Video
Interactive Video
![Page 7: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/7.jpg)
Hosted Explainer Video
• Real, live person talking to the camera
• Speaking about/demonstrating your organization’s message
• Authentic, passionate, engaging and influential host
![Page 8: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/8.jpg)
Animated Video
• Cartoon or Whiteboard animation
• Characters resonate with viewers – funny and truthful
• Useful for increasing brand awareness
![Page 9: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/9.jpg)
Motion Graphic Video
• Uses a number of graphic combinations - Versatile production
• Tells the story of a product/service in an explanatory video
• Can be used in B2B or B2C promotion
![Page 10: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/10.jpg)
Interactive Video
• The next evolution in online video
• “Choose your own adventure” style navigation
• Highly engaging viewer experience
![Page 11: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/11.jpg)
Effective Use of Video in Virtual Tours
• What is your communication objective?
• Target audience appeal
• Effective video segments• School brand awareness
• Campus life
• Academic experience
• Student services and faculty
• Interactive video linking to other topics with video
![Page 12: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/12.jpg)
Before
Lots of Text
![Page 13: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/13.jpg)
After
Social Video
![Page 14: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/14.jpg)
![Page 15: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/15.jpg)
Interactive Virtual Tours Work
• Increases engagement through interactivity
• Short to the point video clips. 45 seconds MAX
• Speaks to the student from their understanding
• HuStream uses historical analytics to understand what students want to know
![Page 16: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/16.jpg)
Trackable Success Using Video Analytics
![Page 17: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/17.jpg)
Analytics Samples
![Page 18: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/18.jpg)
First Month Results
• 1270 Active Unique Viewers
• 2:50 min Average Engagement Time Per
Viewer
• 4.4 Clips per viewer (Total 5560)
• 610 Words Consumed per Viewer
(2.5 Pages)
• 2.3 % Conversion (Apply now)
![Page 19: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/19.jpg)
Technology Awards
• University Of Fraser Valley - Silver Award
• 2012 CASE District VIII Communication Awards competition in the Creative Uses of Technology & Social Media
• Douglas College - Silver Award
• 2011 Paragon award from NCMPR, the National Council for Marketing and Public Relations
![Page 20: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/20.jpg)
About HuStream Video Agency
• HuStream produces videos that engage viewers, differentiates you from the competition, and helps
organizations create truly engaging and successful
online video strategies.
![Page 21: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/21.jpg)
Thank you!
![Page 22: Top 3 Video Styles to Use For Student Recruitment Marketing](https://reader033.vdocument.in/reader033/viewer/2022060108/554cf63eb4c905ae138b4f18/html5/thumbnails/22.jpg)
Ready to get started?Let’s go…
www.hustream.com
1-877-717-5807