1. Top 3 Ways to Measure Social Media ROITop 3 Ways to Measure Social Media ROI 2. Measuring Social Media ROI The Good & the Bad SideMeasuring Social Media ROI The Good & the Bad Side Good News! Bad News! 80% of marketing brands claim to measure content effectiveness successfully Most B2B marketers are measuring it wrong! 3. Measuring Social Media ROI The Wrong Way!Measuring Social Media ROI The Wrong Way! WE OUR COMPETITORS 50,000 Likes 20,000 followers Vs 30,000 Likes 10,000 followers 5000 Tweets 7000 Tweets Most B2B marketers mis-represent social media results! 4. Social Media ROI Strategic Plan The Right Way!Social Media ROI Strategic Plan The Right Way! Mission Goals Tactics Set a mission- Why are you doing this? What is your achievable goal? How to accomplish that goal? 1. 2. 3. Tactic 1 Tactic 2 Tactic 3 NB: Social media metrics should relate to your marketing goals 5. Measuring Social Media ROI What 2015 statistics says?Measuring Social Media ROI What 2015 statistics says? 73% of customers are likely to buy from brands via social media 78% of customers says that social media posts influences their purchasing decisions As per data from socialmediatoday.com 6. Social Media ROI Metrics I Love Data!Social Media ROI Metrics I Love Data! Engagement data% Referral Traffic% Ad Performance% Open rates/shares% Conversions% 7. How to Measure Social Media ROI? CategoriesHow to Measure Social Media ROI? Categories 8. How to Measure Social Media ROI Determine the Right SocialHow to Measure Social Media ROI Determine the Right Social Media PlatformMedia Platform Do you know where is your target audience ? 9. How to Measure Social Media ROI Track Campaign MetricsHow to Measure Social Media ROI Track Campaign Metrics Social media metrics to track includes: Site traffic Fan counts Brand reach percentage Leads generated Sign-ups Conversions Revenue generated 10. How to Measure Social Media ROI Calculate your ROIHow to Measure Social Media ROI Calculate your ROI Social Media ROI Social Media Revenue Social Marketing Cost Compare your social media with actual revenues Consider both paid and organic means to determine ROI number Consider brand awareness in vanity metrics 11. Measuring Social Media ROI Universal Gains!Measuring Social Media ROI Universal Gains! Website Traffic Customer Acquisition Customer Retention Brand Advocacy Brand Awareness Sales Leads 12. Yes! You have discovered the right way just now... Did you arrive at the best solution?