Top 5 Content Marketing Tools & How To Use

Some Facts About Content Marketing

Content marketing costs 62% less than traditional marketing and generates about three times as many leads.

78% of CMOs believe custom content is the future of marketing.

Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%).

Here are Five great tools you can use to master content marketing in 2015:

Buzzsumo is a tool you can use for coming up with better content ideas, finding great content to share, keeping track of what your competitors are doing, and finding influencers. Specifically, you can use Buzzsumo to:

Find the most shared content and most influential authors for a topic Identify the most shared content for a domain Find out who has linked to an article Identify who shared an article Create content alerts to track a topic or competitor Run a content analysis report for a topic or domain

Penflip is a great tool to use when you need to work on bigger pieces of content, like ebooks, white papers, or long blog posts. The minimalistic design allows for a pretty focused writing experience, and the platform as a whole makes collaborating with others really easy.

With Penflip, you can:

Easily write short or long-form content Share and collaborate with others Add images and links Organize by chapters Add comments and see revision history Make your projects public

Not everyone has the time or energy to plug out blog posts week after week, and for many, that’s where freelance writers come in. With Scripted, you can hire content writers to help you with a whole range of content, like:

blog posts white papers website pages social media updates product descriptions

Trello is a great tool for managing any of your content marketing projects—especially when you have more than one person involved. Trello is different than a lot of project management software platforms and apps because of its focus on visual organization and flow. With Trello, you can:

Drag and drop cards to show progress Invite other members of your team to collaborate Upload files, share links, create to-do lists, and leave comments Set deadlines, respond via email, and categorize with labels

Edgar is a fairly new social media publishing and scheduling app that offers a unique twist: the ability to store, categorize, and re-use the updates you create and share with your followers. The process is pretty simple: you write your update and upload it to Edgar. The app publishes your update according to your category schedule. Then the update goes into your library to be published again after all your other updates in the category have been shared.

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