top 5 social media tactics every school should implement
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Top 5 Social Media Tactics Every School Should Implement. If you're looking to start or improve your social media efforts at your schools then these 5 Social Media Tactics are for you. You'll walk away with great tips and tactics for effective social media use.TRANSCRIPT
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TOP 5 SOCIAL MEDIA TACTICS EVERY SCHOOL SHOULD IMPLEMENT
What one social media question would you like answered today?
Let us know here:
http://bit.ly/schoolsOut
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Frank BarryInternet Strategy, Blackbaud
@franswaa
YOUR HOST FOR TODAY
#BBSOCIAL
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SATE OF THE INDUSTRY: NONPROFIT SOCIAL MEDIA
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www.NonprofitSocialNetworkSurvey.com
DOWNLOAD THE REPORT TODAY
Get the INFOGRAPHIC also … http://bit.ly/npsocial
FACEBOOK UP 30%TWITTER UP 81%
9 OUT OF 10 NONPROFITS ARE ON FACEBOOK
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STAFFING?75% of nonprofit organizations have ¼ or less of an FTE.
STAFFING ON THE RISE75% OF NONPROFITS ALLOCATE ½ FTE
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FUNDING GROWS BUT43% OF NONPROFITS ALLOCATE $0 TO SOCIAL
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FUNDRAISING STILL LACKINGNOT MANY HAVE RAISED OVER $10K THROUGH SOCIAL
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TOP 3 FACTORS FOR SUCCESSStrategy. Priority. Staffing.
StaffingStrategy Prioritization
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TOP 5 SOCIAL MEDIA TACTICSFOR INDEPENDENT SCHOOLS
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STICK TO 3 PLATFORMS
B L O G / F A C E B O O K / T W I T T E R
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WHICH SOCIAL NETWORKS?Focus time on Facebook and Twitter. Use Others to support efforts.
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NARROW IT DOWN TO 2
S E E S M I C / B I T . L Y
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BIT.LY :: SHORTEN
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BIT.LY :: TRACK
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SEESMIC :: MOBILE, DESKTOP, WEB
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SEESMIC :: BIT.LY INTEGRATION
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SEESMIC :: MANAGE EVERYTHING
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SEESMIC :: MANAGE FACEBOOK
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SEESMIC :: MANAGE TWITTER
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SEESMIC
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SEESMIC :: EASILY ADD A LINK
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SEESMIC :: EASILY ADD A PICTURE
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SEESMIC :: EASILY SCHEDULE UPDATES
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FOLLOW A 3 STEP
PROCESS C R E A T E / S H O R T E N / S H A R E
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Create Shorten Share
FOLLOW A 3 STEP PROCESS
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MEASURE AND ANALYZE
U S I N G G O O G L E A N A L Y T I C S
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SETUP
• Campaign Landing Page > http://www.yourdomain.com/campaign
• Email https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=BlackbaudList&utm_medium=email&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Facebook https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Facebook&utm_medium=social&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Twitter https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Twitter&utm_medium=social&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Blog https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Netwits&utm_medium=blog&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Website Home Page https://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=Blackbaud&utm_medium=website&utm_campaign=k12-schoolsout&utm_content=Fundraising
• Print Piecehttps://www.blackbaud.com/k-12/schools-out-for-summer?utm_source=ConfBrochure&utm_medium=print&utm_campaign=k12-schoolsout&utm_content=Fundraising
http://gaconfig.com/google-analytics-url-builder/
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RESULTS
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RESULTS
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MONITOR THE SOCIAL WEB
T U R N I N G T H E M E G A P H O N E A R O U N D
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• Events• Keywords• Local Content
• Organization Name• Names of Key Staff• Program Names• Campaigns Names
• BackTweets.com• Google Alerts• Social News Sites
• Search.twitter.com• SocialMention.com• IceRocket.com• BoardReader.com
WHAT YOU SHOULD BE LISTENING FOR?
THE TOOLS YOU SHOULD BE USING
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PULLING IT ALL TOGETHER IN IGOOGLE
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WORKSHOP: SOCIAL MEDIA LISTENING
VIEW & DOWNLOAD
Slideshare.net/ChadNorman
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CREATE ENGAGING CONTENTW I T H O U T G R E A T C O N T E N T S O C I A L M E D I A I S U S E L E S S
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PHOTOS
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VIDEOS
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QUESTIONS
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MISSION
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TIMELY
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1. Keep Your Posts Short
2. Post Photos, Videos and Quotes
3. Post Consistently
4. Ask for your Fans Opinions
5. Ask Questions (true/false, fill in the blank, yes/no,
6. Try Posting “Fill in the Blank” Posts
7. Give Fans Access to Exclusive Information
8. Reward your Fans with Deals and Perks
9. Be Timely
10.Localize your Posts if they are Relevant to a Specific Audience
10 BEST PRACTICE TIPS FOR FACEBOOK PUBLISHING
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WE’VE GOT MORE SOCIAL GOODNESS FOR YOU!
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Thank you!
twitter.com/franswaa
Let’s keep the conversation going…
Social Network Benchmark Report bit.ly/npsocial
Social Influencers Whitepaper bit.ly/npoSocialArchetype
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Questions?
www.NetWitsThinkTank.com