Top Actionable On-site SEO Strategies for Small Business Websites

Here discussed are some important on-site SEO strategies that could help improve the leads of a small

business website.

Are you a small business owner looking for innovative strategies to create or increase new leads? Then,

on-site search engine optimization (SEO) is a perfect alternative as it helps search engines analyze your

website and the content connected to it, and identify if a searcher’s query is relevant to your website or

not. On-site SEO allows a webpage to rank higher on the search engine results page of Google, Bing, and

other popular search engines. This makes it easier for people to find your brand online. Ever since its

launch, Google has been evolving its algorithm so that it can better understand a searcher’s intent and

deliver search results that meet that user’s needs. Experienced providers of mobile SEO services would

know how to work out things better for small businesses.

Here discussed are some top, effective on-site SEO strategies for small business websites –

Focus on Technical SEO – Focusing on technical SEO is an important strategy. This helps to

improve search results and organic rankings as search engine spiders crawl and index your website

more effectively. Even if the website content is valuable, problems with technical SEO will hamper

a website’s ability to rank highly in the SERPs. So, before producing new content to draw potential

leads, consider the quality of the content from a technical perspective and check certain aspects

like - page speed optimization, the structuring of data, and ensuring up-to-date security and

encryption protocols.

Improve Page Loading Speed - Whether you’re running a desktop site or a mobile one, site loading

speed is a critical aspect. Note that with every second it takes for a page to load, more people are

giving up on it. Moreover, if Google sees that people are leaving a web page within the first five

seconds of landing on it, they’re going to drop you in the search results. To avoid this, check the

website speed using tools such as Google’s PageSpeed Insights, GTMetrix, Pingdom, WebPageTest

and others.

Keyword Placement – Placing the right and relevant keywords strategically throughout the

website content can properly index a website, entice searchers to visit a page, and persuade them

to stay on the page. Choosing the right keywords and placing them in the proper places – title tag,

Meta data, page description, main body content, links, URL, images and so on – is a necessary

element of SEO.

Focus on Local SEO – Local SEO involves emphasizing the optimization efforts of smaller

businesses that operate on a regional – and multiple locations regionally -, as opposed to a

national level. It prioritizes appearing on SERPs in a specific location so that it helps market your

brand, products, and services to local leads and customers. Google highlights that nearly one-

third of all mobile searches are location-based queries. Setting up a Google My Business (GMB)

Profile is one of the most important parts of local SEO. In addition, content, on-page optimization,

and link building – all with a focused, localized intent, are part of local SEO efforts.

Digital marketing for small business is a challenging task. The above-mentioned strategies are the most

important ones. There are other strategies like - streamlining content marketing, checking for broken

links, incorporating high-profile outbound links and so on – that can help small businesses improve their

on-site SEO. If yours is a small business, the most important thing is to create a website to build your

brand. Once, a unique website is created, it is important to do proper and perfect on-site SEO, considering

the above-mentioned actionable tips. Relying on the services of a professional digital marketing company

can help implement the right on-site SEO strategies.

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