top movie theater brands on social media
TRANSCRIPT
Top Movie TheaterBrands on Social MediaMay 1st – July 31st 2016
Movie Theater Brands: Social Media Report
This Report looks at how
Movie Theater BrandsPerformed on Social Media between
May 1st – July 31st, 2016
Comparison of “Movie Theater Brands"Facebook PagesMay 01, 2016 - Jul 31, 2016
AMC Theatres had the largest fan base of 4,489,816 while Harkins Theatres showed the highest fan growth of 7.90%.
400,000K 450,000K 500,000K 550,000K 600,000K 650,000K 700,000K 750,000K 800,000K 850,000K 900,000K0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%AMC Theatres Harkins Theatres IMAX(US) Cineplex Cinemark Regal Cinemas Marcus TheatresShowcase Cinemas
Number of Fans
Gro
wth
%Fans
Marcus Theatres
Cinemark AMC Theatres Regal Cinemas IMAX(US) Harkins Theatres
Cineplex Showcase Cinemas
0%10%20%30%40%50%60%70%80%90%
100%
United States Countries < 2% Canada Argentina Other Countries
Fans - Geography
Harkins Theatres had the highest PTAT of 3.14% as a percentage of its average number of Fans during this time period.
400,000K 450,000K 500,000K 550,000K 600,000K 650,000K 700,000K 750,000K 800,000K 850,000K 900,000K0.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%AMC Theatres IMAX(US) Harkins Theatres Cineplex Cinemark Regal Cinemas Marcus Theatres Showcase Cinemas
Average Number of Fans
Peop
le t
alki
ng a
bout
(as
% o
f Fa
ns)
Conversations
Regal Cinemas published the greatest number of posts (531). IMAX(US) had the highest average engagement, with a score of 452.
AMC Theatres
Harkins Theatres
IMAX(US)
Cineplex
Cinemark
Regal Cinemas
Marcus Theatres
Showcase Cinemas
0 50 100 150 200 250 300 350 400 450 500
0 100 200 300 400 500 600
posts dummy eng dummy
Engagement Score
Number of Posts
Engagement - Posts
AMC Theatres received the most number of Likes (216,638), Regal Cinemas got the most number of Comments (37,315) Shares (47,379).
AMC Theatres
IMAX(US)
Harkins Theatres
Cineplex
Cinemark
Regal Cinemas
Marcus Theatres
Showcase Cinemas
0K 50,000K 100,000K 150,000K 200,000K 250,000K
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsCinemark
26-JUL-16, TUE 9:47PM
Join us for #CinemarkCommunityDay on August 20th, from 9AM - 1PM! Enjoy a complimentary family-frien ..
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
1,000 2,708 838 5,530 Positive
Marcus Theatres
24-JUL-16, SUN 2:00PM
We bring some of Steve Spielberg’s classic films back to theatres! Jurassic Park leads everything of ..
NO IMAGE
IMAX(US)
06-JUN-16, MON 9:00AM
Alexander Skarsgård transforms into the King of the Jungle in our exclusive sneak peek at Legend of ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
1,000 3,091 398 1,342 Positive
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
1,000 1,404 263 2,641 Positive
Most Engaging Brand PostsIMAX(US)
05-JUN-16, SUN 5:00PM
Have you felt the power of TMNT Movie? Go full-throttle in IMAX 3D: http://spr.ly/6188BSveK
NO IMAGE
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
1,000 10,491 342 571 Positive
IMAX(US)
01-JUN-16, WED 1:00PM
Feast your eyes on our exclusive art for Legend of Tarzan, swinging into IMAX 3D theatres in 1 month ..
NO IMAGE
Marcus Theatres
23-JUN-16, THU 12:30PM
SHARE for a chance to #win a basket full of scrumdiddlyumptious sweets AND a copy of Roald Dahl’s be ..
NO IMAGE
ENGMT.
LIKES COMMENTS SHARES
SENTIMENT
1,000 627 75 1,879 Positive
ENGMT.
LIKES COMMENTS
SHARES
SENTIMENT
999 493 167 1,260 Positive
AMC Theatres's Facebook Page saw the highest number of Fan posts (984).
AMC Theatres
Harkins Theatres
IMAX(US)
Cineplex
Cinemark
Regal Cinemas
Marcus Theatres
Showcase Cinemas
0 200 400 600 800 1000 1200Number of Fan Posts
Fan Posts
Harkins Theatres received the highest percentage of Positive Sentiment (49.00%).
AMC Theatres
Harkins Theatres
Cineplex
Cinemark
Regal Cinemas
Marcus Theatres
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Negative Neutral Positive
Sentiment Analysis
Harkins Theatres responded to the highest percentage of Fan posts (57.83%).
1400 1600 1800 2000 2200 2400 2600 2800 30000.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%AMC Theatres Harkins Theatres Cineplex Cinemark Regal Cinemas Marcus Theatres
Average Response Time (mins)
% o
f Fa
n Po
sts
Bran
d Re
spon
ded
toBrand Responses
Regal Cinemas published the most with 531 posts.
22%
13%
6%
8%15%
14%
12%
10%
Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas
Share Of Voice – Volume of Posts
AMC Theatres received the largest volume of Likes (216,638).
20%
7%
7%
4%5%
12%
26%
18%
Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas
Share Of Voice – Likes
Regal Cinemas received the largest volume of Comments (37,315).
35%
12%
7%8%
5%
10%
20%
4%
Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas
Share Of Voice – Comments
Regal Cinemas received the largest volume of Shares (47,379).
30%
7%
7%6%9%
9%
29%
3%
Regal Cinemas Cineplex IMAX(US) Cinemark Marcus Theatres Harkins Theatres AMC Theatres Showcase Cinemas
Share Of Voice – Shares
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