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Top of the

Stack Resumes

Webinar Presentation

July 8, 2009

Presenter: Christine Farmer, Resumes for Results


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Christine Farmer 2009 Permission requested for reproduction or distribution.

JCSI is a recruitment consulting firm working with emerging companies

and Fortune 1000 organizations

CareerAssist initiative to offer guidance and information to thecandidates we work with

About JCSI

JCSICareerAssist.wordpress.com twitter.com/CareerAssist

Blog Twitter Facebook Page


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Top of the StackResumes

5 Ways to Break Through

a Noisy Job Market

Christine Farmer

Founder/Principal Consultant

[email protected]
mailto:[email protected]:[email protected]


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Agenda

Break Through the Noise Job Search Challenges

Branding YOU, Inc.

5 Ways to the Top

Resume Components Resume Goal and Purpose

Content and Format

Market & Self-Assessment

Writing for Impact Ready for Hire!


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Economics of supply & demand

Stand-out in a noisy job market

Avoid the black hole

Employers seek best-of-the-best

The most important document in your career

Job Search Challenges


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Interesting Facts

3 seconds to make a positive impression

10-30 seconds to review a resume

1-in-245 resumes result in an interview

80% are screened solely with the resume < 1% keep or respond to unsolicited resumes

84% say


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8 Laws of Personal Branding

Specialization

Leadership

Personality

Distinctiveness

Visibility

Unity

Persistence

Goodwill

Source: Peter Montoya - http://www.petermontoya.com/mt_who_and_what/index.asp


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Branding YOU, Inc.

Self-Assessment Know yourself, your competition and your value-proposition

Create a compelling story about YOU Experiences, talents, attributes, skills Passions, values, work ethics

Your message communicated consistently Across multiple venues, vehicles and media Resume hard copy, on-line, modified versions Social networking LinkedIn, Facebook, Twitter, etc.. Elevator pitch personal/professional networking

Success is achieved when it Invokes a positive reaction and action is taken!


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5 Ways - Getting to the Top

1 Illustrate your unique value proposition

2 Make key points early ANDupfront

3 Select formats to show off strengths

4 Use text that makes a human connection

5 Strategic execution -confluence of contacts


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Truthful Honest, accurate, verifiable

Tone Action words, your vernacular & personality

Expertise and Experience Industry standard disciplines, practices, tools, methods Your innovative solutions, strategies, tactics

Differentiation How did you made a difference? What value did you create? What YOU did that NO ONE ELSE accomplished?

Accomplishments S-O-A-R (S)ituation (O)pportunity and obstacles (A)ctions taken (R)esults - size, scope, depth, reach

Content


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Choice Chronological vs. Functional vs. Combination Clean

Easy to read

Check Spell and Reality

Concise 2 pages (CV/Technical+ and Legal -)

Consistent

Text, titles, bolding, underlines Copies

Hardcopy - MSWord, Adobe Online - ACSII Text, Scannable Internet Presence -LinkedIn, Twitter, Facebook

Format


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High-Impact Structure

Chronological/Combo Name

Headline

Summary

Expertise

Accomplishments

Experience

Education, Prof. Development, Training

Certifications/Licenses

Honors/Commendations/Awards


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JOHN H. STARR, CPA1001 Avenue of the Americas New York, New York, 01001 555-121-5554 [email protected]

FINANCIAL MANAGEMENTAccounting Management Financial Management Controllership

A senior financial manager with exceptional leadership and keen business partner skills. Manages and influences withaccountability and accuracy. Results-driven and focused on improving operations and efficiencies. Makes tough decisions underhigh-pressure.

SELECTED MAJOR ACCOMPLISHMENTS

Appointed and served as Financial Advisor to CEO/Owner of privately held $800 million corporation.Maximized owners net worth by 20%. Realized more than $10 million in savings and eff iciencies.Researched and identified oversight in charge-back expenses to Fortune 500 customer. Recouped $4 million to the bottom-line.Advised and managed $5 million loan repayment in only 6 months. Ensured proper financial reporting and integrity of operations.

Investigated and secured $1 million in overdue sales taxes from commercial rental property. Repayment saved 5% annually.Served as Commander in U.S. Army National Guard. Directed 35-soldier Medical Evacuation unit in Bagdad, Iraq for 12 monthsPiloted black-hawk helicopter. Managed 108 emergency rescue operations for United States service men and women.

Accounting Management Financial Management ControllershipGeneral Ledger Accounting Planning, Analysis & Reporting Sarbanes-Oxley & GAAPCash Management Budgeting & Forecasting Policies & ProceduresAccount Reconciliation & Closing Variance and Investment Analysis Internal/External AuditsForeign Subsidiary Consolidation Productivity & Cost Controls Tax Preparation & Filings

PROFESSIONAL EXPERIENCE

STARR INTERNATIONAL WORLDWIDE COMPANIES,$800 million accounting firm. New York, New York

Financial Advisor to Chief Executive Officer 2003 PresentDirected accounting & financial management functions. Executed due diligence in accounting principles, practices, procedures.Managed general ledger accounts and reconciliations, monthly closing schedule.Led cash management operations, fixed assets, loan covenants, accounts receivable/payable and payroll.Prepared for executive review monthly, quarterly and annual forecasts, budgets, reports and financial statements.

Coordinated audits in compliance with GAAP regulations with no significant findings or commentary.


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JOHN H. STARR, CPA1001 Avenue of the Americas New York, New York, 01001 555-121-5554 [email protected] Page 2.

STARR INTERNATIONAL WORLDWIDE COMPANIES, (CONTINUED)Finance Manager 2000-2003Managed non-core business interests, real estate, personal assets, retirement, succession and tax planning for S-Corporation.Directed accounting management for $10 million real estate (commercial and residential) and leasing company operations.Provided real estate investment analysis and coordinated purchase transactions with owner, property managers & legal counsel.Directed estate planning including, grantor retained annuity trusts, investment trusts, leasing and offshore entities

WHITE & WHITNEY ASSOCIATES, Certified Public Accounting firm. New York, New York. 1998-2000SupervisorSupervised staff on audit engagements including non-profit, government agencies, and government compliance.Reviewed and prepared federal and state income tax returns; individual, partnership, S-Corporation, and corporate returns.

STERLING, GOODMAN AND HOOVER,Certified Public Accounting firm, New York, New York 1996-1998Senior AccountantCompiled and audited various organizations, including commercial real estate property management and constructionPlanned, organized and served as in-charge accountant for $200M corporation.Analyzed and prepared interim and yearly f inancial statements. Forecasted and reported profit-and-loss and cash flow.Compiled comprehensive reports for submission to state agencies.Oversaw monthly G/L closing entries, ADP payroll system and sales and use tax compliance.

UNITED STATES ARMY NATIONAL GUARD, OTIS ANGB, Cape Cod, Massachusetts 1998 PresentMajor, Commander of Medical Evacuation Company.

Dedicated 22 years of service, including 17 years as a commissioned officer.Deployed as Commander of 35-soldier MedEvac unit in Bagdad, Iraq in support of Operation Steel Curtain Mission. Trained as black-hawk pilot.

EDUCATION/CERTIFICATIONSCertified Public Accountant (CPA), State of New York, 1997.Bachelor of Science, Business Administration, Union College, 1996.
mailto:[email protected]:[email protected]


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Get Startedor Re-started Homework

Research your target companies and jobs

Content:

Strategic inner work

Professional inventory strengths and weaknesses

By section, ask questions to reveal answers

Format:

Choose the optimal format for your message

The Pay Off Builds your confidence in the mission

Prepares key messages for resume and the interview

Primes your differentiation in companys terms


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What companies are you targeting? www.hoovers.com/free

www.google.com/top/business

What companies are hiring? What jobs are available? Job boards

Company websites Direct and Agents Network with companies and employees via LinkedIn, Facebook, Twitter What titles and job descriptions interest you?

www.occupationalinfo.org

What is the job description terminology?

Convert company specifics to new target Find examples of resumes with same targeted job

description Skills, talents, accomplishments, experience

Market Research
http://www.hoovers.com/freehttp://www.google.com/top/businesshttp://www.occupationalinfo.org/http://www.occupationalinfo.org/http://www.google.com/top/businesshttp://www.hoovers.com/free


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Self-Assessment

What

are your goals short and long term? new or existing responsibilities will you experience? skills do you have vs. need to develop? makes you unique or extraordinary?

Inventory of your skills vs. job requirements T account and map 1-for-1

Maximize your job prospects Step out of your comfort zone Transfer your skills into jobs available

What job titles are you targeting? Exact Modified

New Will this job be at the right level? Next position and long term? Short-term win long term obstacle? Or survival


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Take Inventory

Job Description

Skills

Tools Techniques

Technologies

Systems

Strengths

Your Experience


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Write for Impact

Name

Headline

Summary

Expertise Accomplishments

Experience

Education, Prof. Development, Training

Certifications/Licenses Honors/Commendations/Awards


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Your marquis to attract a hiring manager/agent May match job description title exactly, if qualified Use industry standard titles vs. internal company titles Objectives are less popular -Me vs. company-centric

Sub-Head Directs reader to your key areas of expertise 3 major areas may be re-prioritized based on job sought Powerful impact if spot on

Headline

MARKETING MANAGEMENTIndustry Innovation Turn-Key Execution Achieves Results


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Summary

A short paragraph about your fit List 2-3 major functional areas of focus and experience. How many years in this area? What are the major transferable skills?

Knowledge, methodologies, tools, techniques

Who did you work with, engage, support? Customers, partners, vendors, executive clients

What personal virtues best describes you? Determination, perseverance, enthusiasm, drive, collaboration,

innovation, dynamism, clear communications, analytics etc Action Word List - http://owl.english.purdue.edu/owl/resource/543/02/

Senior marketing leader Big-picture thinker with creative, recurring, results-driven tactics Innovates break-through, first-in-industry campaigns Passionate execution and precision On-strategy, on-time, on-budget Pragmatic acuity in business, financial, project and management Articulate, fact-based negotiator, decision-maker, influencer across management levels.
http://owl.english.purdue.edu/owl/resource/543/02/http://owl.english.purdue.edu/owl/resource/543/02/


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Key words to match up with requirements List 2 or 3 columns with strategic major headings

Left column is usually the highest priority

List models, methods, procedures, standards,

functions, tools, techniques, processes, models,metrics, industry standard practices, protocols,systems, technologies

Strategic Execution Lead Generation Communications

Business Plans Merchandising Web DesignProduct Launch Promotion Customer Events

P&L/Forecasts Channels Media Relations

Areas of Expertise


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Big, bold career-making achievements 3-5 major efforts in scope, depth and numbers Success stories despite obstacles and road-blocks Bottom-line value - revenue, savings, productivity, efficiencies,

expansion, consolidation Attaboys and any other testimonial quotes Example:

(S) Field needed technical training. Only 1 in 3 techs receive proper training fromCorporate

(O) $250K funding eliminated for travel & materials (A) Suggested and developed web-based training (R) 300 field techs trained. Customer satisfaction increased from 60%-95%. Revenue

increased 20%. Other areas interested.

Proposed and created companys 1st web-based training series 48 US; 4 in AMEA; 12 in Europein 3 months. Preserved $250K in expenses. Revenue increased by 20%. Customer satisfactionratings increased by 58%.

Accomplishments


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Experience Value-add to get the job done

Titles, company names and dates

1 sentence describing the company

2-3 lines job, focus, responsibility, scope, budget, size.

3-6 bullets on key experiences with bottom-line impact

What was the experience? What was the deliverable or solution? Who benefited? With whom did you support, leverage, engage,optimize? How was this managed, communicated, resolved?

Ask WHICH RESULTED IN?for each bulletMARKETING MANAGER January 2003 PresentElectronics, Inc.,a $225M global consumer electronics provider. New York, NY.

Developed and executed innovative marketing strategies, plans and programs, including, branding; pricing andpositioning; advertising; merchandising; communications and channel programs. Managed $2.5M budget.

Led new, worldwide product launch team. Achieved$5M in new sales - 175% revenue increase revenue in 3 years;10% average market share growth.

Developed companys 1st integrated, promotion calendar and planning tool. Increased sales efficiencies by 98%.Reduced $1M in headcount and operating costs.


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Last, But Not Least

Education, Prof. Development, Training Dates may be removed based on circumstance

Certifications/Licenses Scientific or technical professions may lead on page 1

Professional Honors/Commendations/Awards Scope and reason for achieving award

Personal Achievements vs. Interests Separate section Based on relevance or illustration of your message, brand and

differentiation


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Branding in review

Develop and execute your job search strategy

After you land the interview

Touch-base and prep your references

A marathon not a sprint but perseverance pays off!

Ready for Hire!


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Thank You!

Christine Farmer

[email protected]

Your QuestionsSubmit your questions in the box on the right of your screen

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