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TopicResearch–FitnessandHealth

Task-Researchintoyourtopic,i.e.thesubjectyouaremakingyourdocumentaryabout.

•  IndustryAnalysis&IndustryTrends

Afteralmostadecadeofexpansion,theGymsandFitnessCentresindustryhashita

rut.Drivenbyrisingdisposableincomelevels,increasinghealth-consciousnessand

concernsaboutappearance;gymsandhealthclubshavesignedupover8.7million

gymmembersacrosstheUnitedKingdom,whichisabout17%oftheadult

population.Liketheeconomyatlarge,poorperformancehascharacterisedthelast

fewyears,withlackofconsumerconfidenceencouragingsubduedperformance.As

such,industryexpansionthisyearisonlyexpectedtoadvanceafurther1.3%.–

Source:http://www.ibisworld.co.uk/market-research/gyms-fitness-centres.html 

•  WorldHealthStatistics2012:Oneinsixadultsobese,oneinthreehypertensive,

onein10diabetic.

-Source:http://health.india.com/news/world-health-statistics-2012-one-in-six-adults-obese-one-in-three-

hypertensiveone-in-10-diabetic/ 

•  ObesityInEngland:

•  Justoveraquarterofadults(26%ofbothmenandwomenaged16orover)

wereclassifiedasobesein2010(BodyMassIndex(BMI)30kg/m2orover).

•  Agreaterproportionofmenthanwomen(42%comparedwith32%)were

classifiedasoverweightin2010(BMI25tolessthan30kg/m2).

•  Womenweremorelikelythenmen(46%and34%respectively)tohavea

raisedwaistcircumferencein2010(over88cmforwomenandover102cm

formen).

•  UsingbothBMIandwaistcircumferencetoassessriskofhealthproblems,

22%ofmenwereestimatedtobeatincreasedrisk;12%athighriskand23%

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atveryhighriskin2010.Equivalentfiguresforwomenwere:14%,19%and

25%.–Source:

http://www.ic.nhs.uk/webfiles/publications/003_Health_Lifestyles/OPAD12/Statistics_on_O

besity_Physical_Activity_and_Diet_England_2012.pdf 

•  Meetingphysicalactivityguidelines.Thepercentageofmenmeetingphysical

activityrecommendationsincreasedfrom32%to39%overtenyears.The

percentageofwomenmeetingthemincreasedfrom21%to29%overthe

sameperiodoftime.

-Sourcewww.bhfactive.org.uk/files/539/physical_activity%20stats.pdf 

•  'Healthhalo'effect:howhealthyfoodscanmakeusfatter

Thelabellingofsomefoodsaslow-fatmaybeencouragingustoeatmoreandso

contributingtothecontinuingriseinobesityaccordingtoPierreChandon,a

ProfessorofMarketingatHarvardBusinessSchool.

Hisresearchsuggestsweeatmoreifwebelievefoodsaregoodforusinwhathe

describesasa"healthhalo"effect.–Sourcehttp://www.bbc.co.uk/news/health-18601093

•  Take-Away&Fast-FoodRestaurantsintheUK:MarketResearchReport

IndustryAnalysis&IndustryTrends:

Take-awayandfast-foodrestaurantshavesufferedduringthepastfiveyearsas

deterioratingeconomicconditionsledconsumerstocutbackondiscretionary

spending.Operatorsintheindustryarefacingincreasingconsumerdemandforlow-

fat,low-sugarandlow-salt(FSS)mealoptions.Theindustrywillrecordweakgrowth

during2012-13,withsomeconsumerstradingdownfrommoreexpensiverestaurant

meals,whileuncertaintimesledotherstofindsustenanceintheirfavouritecomfort

foods.Mobileandonlinetechnologyarechangingtheindustry,withmanyoperators

offeringonlineorderinganddeliveryservices.–Sourcehttp://www.ibisworld.co.uk/market-

research/take-away-fast-food-restaurants.html 

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•  Preface-ThisdocumentintroducesthespecialtyofSportandExerciseMedicine

(SEM)totheNHS.ItpresentstheexpectedbenefitsthatSEMcanbringtotheNHS.

Itmakes5broadpoints:

1.  Physicalactivityisaprovenwayofpreventingexpensiveanddebilitatingdiseases.

2.  Peoplesufferingfromchronicdiseasescansignificantlyimprovetheirrecoveryandpreventco-morbidityiftheyexerciseaspartoftheirtreatment.

3.  Musculoskeletal(MSK)injuriescosttheNHShugeamountsinunnecessaryGPand

orthopaedictime.Theycause50%ofallsicknessabsenceintheNHSalone–a

massive5milliondayseachyear.

4.  Itcanbechallengingtogetpeopletoexercise,particularlyiftheyareunfit(seepoint

1)orill(seepoint2).Asaresult,theNHSismissingthesubstantialhealthand

financialbenefitsthatexercisecouldbringinbothpreventionandtreatment.

5.  ThespecialtyofSportandExerciseMedicine(SEM)canhelp.

Ifthepracticalproblemsofchangingthebehaviourofthepopulationcouldbe

addressed,thebenefitstotheNHScouldbeverysignificant:

•  30%to50%reductionsofriskinthedevelopmentofcommonchronicconditions,

includingcancer,ischaemicheartdisease,obesityanddiabetes,dementiaand

depression.

•  Significantimprovementsintheefficacyoftreatmentofthosesamechronic

conditions.

•  Improvedoutcomes,patientsatisfactionandreducedcosts–Source

http://www.eastmidlands.nhs.uk/about-us/publications/sem/