Topics

John Parmer, PhDHealth Communication Specialist

Centers for Disease Control and Prevention

1) What is Health Literacy?

2) National Action Plan to Improve Health Literacy

3) What CDC is doing to improve health literacy

4) Clear Communication Index

Department of Health and Human ServicesCenters for Disease Control and Prevention

What is Health Literacy?

• Obtain• Process• Understand• Decide

Department of Health and Human ServicesCenters for Disease Control and Prevention

Health Information and Services

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Cycle of Crisis Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Health Literate Care:A Patient Experience

Department of Health and Human ServicesCenters for Disease Control and Prevention

Seven Goal Areas 1. Health information creation and

dissemination 2. Healthcare services 3. Early childhood through university

education 4. Community-based services 5. Partnership and collaboration 6. Research and evaluation 7. Dissemination of evidence-based

practice

Clear Communication Index

Department of Health and Human ServicesCenters for Disease Control and Prevention

List of 20 items to score communication products Items identified through review of scientific research in

communication and related disciplines 7 areas

Main Message and Call to Action Language Information Design State of Science Behavioral Recommendations Numbers Risk

Thimerosal - Original

Department of Health and Human ServicesCenters for Disease Control and Prevention

Main message?

Department of Health and Human ServicesCenters for Disease Control and Prevention

Thimerosal - revised

Language of primary audience

One main message & message is at the top of the first page

Visual the supports main

message

Active Voice

Most important information

summarized on the first page

The End

Department of Health and Human ServicesCenters for Disease Control and Prevention

Questions or comments?