toronto session - qr codes

8/7/2019 Toronto Session - QR Codes

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2D Codes


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thekruser.com
http://thekruser.com/http://thekruser.com/


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Agenda for 2d codes

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Overview

Stats

Process

Case Studies

Upcoming


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what are 2d codes?

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QR Code Data Matrix EZ Code

1 inch 0.8 inch 0.5 inch

Can be read by most

3rd party apps i.e.BBM 5.0

Can be smaller than

QR Codes

Use if space is limited

20x less dense

Large format Some 3rd party appscannot read

Can only be read byScanlife


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Other 2D codes

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High CapacityColour Barcode

BeeTag MAXICode

Introduced byMicrosoft

Not Standard codespecifically for mobiletagging

Exclusively used byUnited Parcel Service

Multicoloredtriangles vs. Blk &Wht

Can embed a logo No quit area aroundthe code is requirred

Not to be used formarketing purposes


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User journey video

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http://www.youtube.com/watch?v=qMFucpGn55E


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benefits & Limitations

9Source: http://www.scanlife.com/atlantis/index.html

Benefits of Scanlife Limitations of Scanlife

All formats supported User needs Scanlife reader on theirphone for EZ Code etc.

Can develop business or personal Autofocus required for UPC code

Free to download app 2D code will become in active aftercampaign

All smart phones and most operatingsystems

Skeptics due to data charges

No smart phone, no problem Mobile privacy issues

Can link to any mobile site No background imagesRelevant across all age and incomegroups

EZ code goes through a server
http://www.scanlife.com/atlantis/index.htmlhttp://www.scanlife.com/atlantis/index.html


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Stats on 2D codes


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Mobile barcode scanning

11Source: Global results from June 1st, 2010 to September 15th, 2010. Scanlife and other 3rd party providers.


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Mobile barcode scanning


Stronger customer and user base


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Who is Scanning?


26%45-54

7%55+


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Top smart phones used


Top 10 models

1. Motorola Droid2. Apple iPhone

3. Samsung Intercept4. BlackBerry 97005. Motorola Droid X6. BlackBerry 96307. BlackBerry 96508. Samsung SPH-M9009. BlackBerry 852010.BlackBerry 8900


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Mobile ad formats

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Process toimplement a code


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How to implement a 2D code

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How to implement a 2D code

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best practices

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The web is a good environment for codes if it adds value

Codes need to provide immediate access to relevant content

Placement of code

Dont place a code in an ad like you would a URL Dont assume user has a 2D code reader, include CTA to educate

Provide incentive to scan

Ensure mobile service is available

Source: http://www.scanlife.com/atlantis/index.html
http://www.scanlife.com/atlantis/index.htmlhttp://www.scanlife.com/atlantis/index.html


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5 stepsto activate a 2d code

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http://web.scanlife.com/enhttp://web.scanlife.com/en


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-- CTA is scan QR code

now or text your emailto 664663 to receiveyour Cook withCampbell's App

- CTA can also includea coupon

- Consumer scans QRcode or sends email

address via SMSmessage

- Consumer receivesthe Get Cooking recipe

app/site and cansearch recipes

-Coupon can then beoffered per recipe- Another CTA isoffered Get Meal

Mail Now

- Consumer opts-in forthe Meal Mail andreceive a CTA tobecome a FB fan

- Consumer haveoption to become a fan

- Increases fan baseand encourages brand

loyalty

Multiplatform engagement


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Stellar examples


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Agenda for examples

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Service

Social Amplification

Entertainment


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service


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service

Objective

Promote the wide variety of apps toincrease downloads

Strategy

Android user will link directly to apps Regular smartphones link to mobile

friendly site Technology needs to be adopted by all

age groups
http://mobilemarketingmagazine.com/


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service


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service


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Socialamplification


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Issue Oil spill disaster in America's Gulf coast is destroying the earth

Objective Raise awareness of the disaster and encourage environmentally conscious individuals

to sign a petition to help restore the Gulf coast

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Social amplification


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entertainment


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entertainment


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What not to do


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bad examples


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bad examples


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Ball Park costs


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upcoming


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look out for...

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Interested in implementing


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Interested in implementinga 2d code?

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Check out the below websites to get your free code today! Majority requiresregistration.

http://scanlife.com Make sure to note that you want a Personal Account

http://qrcode.kaywa.com http://delivr.com/

http://www.beetagg.com Also generates BeeTaggs

http://keremerkan.net http://www.microsoft.com/tag The Microsoft Tag generator. Requires registration.

They are currently in beta and are giving the tags away for free.
http://scanlife.com/http://qrcode.kaywa.com/http://delivr.com/http://generator.beetagg.com/http://keremerkan.net/php-qr-code-generator/http://www.microsoft.com/tag/http://www.microsoft.com/tag/http://keremerkan.net/php-qr-code-generator/http://generator.beetagg.com/http://delivr.com/http://qrcode.kaywa.com/http://qrcode.kaywa.com/http://scanlife.com/http://qrcode.kaywa.com/


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Thank you!

Scan via BBM 5.0 or Scanlife to add me to your contact list. Need a 2D code reader? Go to 2dscan.com on your mobile

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