touch points with notes

8/3/2019 Touch Points With Notes

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Monday, October 31, 2011

So, since our last presentation, Ive made a few changes to my branding.


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Through rebranding Half Price Books, I would like to downplay their

emphasis of affordability while raising awareness of their strong

roots in the green movement, all while using playful and nostalgic

aesthetics to appeal to a book-loving audience.


But some things remain constant. Through rebranding Half Price Books, its still my goal todownplay their emphasis of affordability while raising awareness of their strong roots in the green

movement, all while using playful humorous and nostalgic aesthetics to appeal to a book-loving

audience.


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playful

nostalgic

eco-friendly

humorous


If you take all the flufand feather out of that, here are my brand attributes. Since ourlast gathering, Ive gone ahead and added humorous. It was inevitable that it wouldfind its way in there.


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playful

nostalgic

eco-friendly

humorous


If you take all the flufand feather out of that, here are my brand attributes. Since ourlast gathering, Ive gone ahead and added humorous. It was inevitable that it wouldfind its way in there.


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GENTLY USED BO OKS


The tagline used to be gently used books


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pres erv i ng and r ec yc l i n g books


Now though, it is preserving and recycling books. I know I wanted to down play thewhole second-hand aspect. But I kind of, accidentally, made it disappear. So now itsback.


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BUT WHAT ABOUT THE GOOD I E S ?



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First in the line of Early bird swag is the business car! Why is it just laying therethough?!


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This business card is also a bookmark! Its hard to lose an important business card if youre using to it keep you place in your newlypurchased second-hand book!


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As for the stationary, there are two variations. First is the colored version. On the front it has the books as corner ornaments, and a newelement to the core graphics, the ribbon, which is featuring our tagline. A touch of playfulness, but not too much because stationarymeans serious business, is the bird that chirps your signature, and the scaled and cropped brandmark, absracted to loops, on the back.


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The second version of the stationary is very similar, but is in black and white, if color iseither not available, or not economical at the time. :)


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The Envelope!


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The envelope features the bright red color from our color palette, and at first appearsto be quite classical. But open up your letter and PEEP! Theres one of our bird friends,reminding you that we preserve and recycle books. And hey, maybe you can rememberto recycle this envelope.


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The large scale graphic is a bright, to-the point billboard. Again, this massive birdchirps the tagline, while the style of the book reminds you that you can get the classicshere!


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The employee shirts are bold and red, with a bit of flare on the bottom and sleeves ofthe shirt. This flare comes in the form of little bird tracks. Bright color and friendlygraphics (along with a big smile!) makes this employee approachable and just likeyou. :D


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Purchased books can be carried out in these recycled-paper bags, if you decide thatyou need a bag. Just like the back of the stationary, these bags use the brandmarks asa squiggley, curly pattern.


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On the webpage, we see our early bird friend, helping you understand how our storeswork! On the original webpage, there was a lot of clutter and extra noise, not tomention that every page was very diferent graphically. Now its unified! :)


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NOW MAKE SOME NO I S E !


HERE COMES THE SOUNDMARK!


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pres erv i ng and r ecycl i n g books


The tagline used to be gently used books

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