tourism 2.0 | the future of culture
TRANSCRIPT
Thomas P. BryschThomas P. BryschPaulo CaldeiraPaulo Caldeira
Master in Innovative Tourism DevelopmentMaster in Innovative Tourism Development
Escola Superior de Tecnologia e Gestão Escola Superior de Tecnologia e Gestão Instituto Politécnico de Viana do CasteloInstituto Politécnico de Viana do Castelo
The Use of Mobile Devices in the The Use of Mobile Devices in the
Construction of Cultural ItinerariesConstruction of Cultural Itineraries
Uso dos Dispositivo Móveis na Uso dos Dispositivo Móveis na
Construção de Itinerários CulturaisConstrução de Itinerários Culturais
TOURISMTOURISM 2.0
17 th May
TOURISM 2.0
Tourism 2.0 is the way of making Tourism 2.0 is the way of making
holidays by taking advantage of the holidays by taking advantage of the
functionalities of mobile devices and functionalities of mobile devices and
Augmented Reality ...Augmented Reality ...
TOURISM 2.0
namely :namely :
•by by organizingorganizing routes on the spot routes on the spot (search & browse; booking, reservation, payment)(search & browse; booking, reservation, payment)
•by by interactinginteracting with/exploring additional with/exploring additional informationinformation (maps, points of interest, navigation, geo-localization)(maps, points of interest, navigation, geo-localization)
•by by communicatingcommunicating with services and people with services and people(feedbacks, queries, networking)(feedbacks, queries, networking)
TOURISM 2.0
Tangible Interface &Tangible Interface &Augmented RealityAugmented Reality
TOURISM 2.0
What happened to the tourism What happened to the tourism product?product?
The Travel PackageThe Travel Package
TOURISM 0.0
Tour operators provide packages for Tour operators provide packages for the marketthe market
DestinationDestinationDestinationDestination
TransportTransportTransportTransportSeasonSeasonSeasonSeason
AccommodatioAccommodationn
AccommodatioAccommodationn
MotivationMotivationMotivationMotivation
TOURISM 1.0
Customers in search of components Customers in search of components – increased market tranparency– increased market tranparency
TransportTransportTransportTransportSeasonSeasonSeasonSeason
AccommodatioAccommodationn
AccommodatioAccommodationn
MotivationMotivationMotivationMotivation
DestinationDestinationDestinationDestination
The "product" in search of The "product" in search of customerscustomers
AccommodatioAccommodationn
AccommodatioAccommodationn
MotivationMotivationMotivationMotivation
TOURISM 2.0
SeasonSeasonSeasonSeason TransportTransportTransportTransport
DestinationDestinationDestinationDestination
TOURISM 2.0
Augmented RealityAugmented Reality
SimulatioSimulationn
GamesGames RepresentatioRepresentationn
TOURISM 2.0
From market driven to From market driven to communication driven activites :communication driven activites :
•by by organizingorganizing routes on the spot routes on the spot (search & browse; booking, reservation, payment)(search & browse; booking, reservation, payment)
•by by interactinginteracting with/exploring additional with/exploring additional informationinformation (maps, points of interest, navigation, geo-localization)(maps, points of interest, navigation, geo-localization)
•by by communicatingcommunicating with services and people with services and people(feedbacks, queries, networking)(feedbacks, queries, networking)
TOURISM 2.0
Social Networking – a chance
TOURISM 2.0
Social Networking – a chance
•for breaking the dominance of the market
•for (re-) creating collective memory
•for (re-) affirming local cultural identity
•for accumulating "cultural capital”
Time to introduce innovative solutions
Time to introduce innovative solutions
Time for a smart cityTime for a smart city
‘The greatest pitfall is wanting to be a Smarter City because it is sexy’Haydee Sheombar, Smarter Cities Leader
Benelux, IBMhttp://www.smartcitiesineurope.com/
Time for a smart cityTime for a smart city
‘The concept of Smart Cities is like art: the context is more important than the
product’Ger Baron, Amsterdam Innovation Motor
http://www.smartcitiesineurope.com/
Time for a smart cityTime for a smart city
‘I don’t know whether the Smart City terminology will survive. But I hope that an
intelligent or Smart City vision is one everyone gets excited about’
Molly Webb, the Climate Grouphttp://www.smartcitiesineurope.com/
Time to listen the social media Time to listen the social media
Locative media
are growing faster
Time to tell real secrets Time to tell real secrets
We all talk about
engaging stakeholders.
But whoexactly are they and
how do you align so many
different priorities?
Time to look to the past Time to look to the past
Nearly everyone agrees that technology is not the problem on the road to smarter cities. Still, there are some
technical challenges, like linking data across domains.
Time to use real memories Time to use real memories
There is no such thing as THE road map to a Smart City. The necessary steps depend on cities' objectives
and strengths.
Time to use augmented realityTime to use augmented reality
because memories are moving…
Thomas P. BryschPaulo Caldeira
Escola Superior de Tecnologia e Gestão Instituto Politécnico de Viana do Castelo
Thanks for your attention
Obrigado pela vossa atenção