Tourism and Events QueenslandLeanne CoddingtonChief Executive OfficerMichael BranaghGroup Executive Marketing

Stepping into 2020’s Global Challenges

Brand damage from Australian

bushfires

COVID-19dampening

demand

Cluttered marketplace

Aviation capacity reduction

Immediate Domestic FocusFEB MAR APR MAY JUN FY20/21

Evolution of Brand QUEENSLAND

It’s a beautiful place for a drive holiday here

New QUEENSLAND.COM

Retail + TEQ Reverse Co-Op Retail & IMATE

Evolving Brand Queensland

TRAVEL IS CHANGING

Consumer

Purpose

Competitor

Evolving Competitor SetExperiential to Transformational

Come down for air 100% pure Go HawaiiLet Hawaii Happen

Endless DiscoveryMemories in the

making

Super naturalWild at heart

For glowing hearts SO Sri LankaAuthentically

Sri Lankan

Our Future High Value Traveller

65%

How travelling can help…

“Travelling, today and in the future, enables people to escape the monotony of the everyday, it’s a little portal into a new and different world, to become a new, more enriched person. To be awakened, feel enlivened and transformed.” — Clinical Psychologist

A place that will floor you with diverse and rich epic wonder. Where people leave restored and renewed. A place that will change you, and eventually, the world.

Travel For Good

WorldSelfTravel is good for the worldTravel is good for you as person