Tourism EnglishUNIT1

Part I Lecture Time Assigned

PART

MODULESCONTENTS

STUDIEDPERIOD

S

I Text A

Daytime Activities 1

II Text B The Visitor Attraction Pr

oduct0-5

III Listening The Natural History

Museum0.5

IV Practical Writing Guidelines for Issuing

Travel Details0.5

V 　　

Consolidation

Speaking

1 Reading Writing

VI. Case Problems 0.5

Total Six PartsListening

speakingReadingWriting

4

Learning Objectives

Get to know the categories for Tour Commentary

Understand the types of attractions Learn to issue travel details Learn to make a tour commentary

Part I. Text A

Daytime Activities

Learning Objectives

1. Get to know the importance of sightseeing

2. Understand how to plan a successful daytime tour

3. Learn the types of tour commentary

Importance of Daytime Activities

the most integral part of entire tour activities. covering areas such as paying a visit to scenic sports,

museums, historic and cultural sites, Physical landmarks, etc. There is a definite need to figure out a well-thought plan to

ensure a guide conducts a tour smoothly.

How to make a successful daytime activities plan

Pre-boarding　Procedures Discuss the itinerary, make known the departure/assemble time and venue with the tour　leader/tourists on th

e previous evening, inform the driver　about it as well. Explain to　guests what they need for the day tour to allow enough time for them to get prepared

Prior　to　departure,　avoid　delay. You can begin by confirming the accurate time for morning　call. Make sure to have breakfast　early enough ahead of scheduled time for assembling.

Driver　and　vehicle Give the driver a morning wake-up call as well. Make sure the vehicle is neat and tidy. Spray air-fresher if there is odor. Inspect the communication system. Check to see if the microphone is in good order by tapping it.

Put a trash bag at the back of each seat. Check the facilities you are supposed to bring along.

How to make a successful daytime activities plan

Appearance Be neat in appearance and arrive at the lobby to greet guests Be　punctual: Arrive at least 20minutes prior to guests’ arrival to allow you ample time . Casual talk with the guests. notification Inform the driver a couple of minutes before all the guests are assembled Notify the distance the first visit will cover. In case some guests insist in staying in the hotel. Instruct the front desk their names

and room number in order that they will be attended. Aboard　the　bus Stand at one side of the door to offer assistance when the guests aboard the bus. Take a count before setting off( never points the guest with your fingers while taking

the counting).

Categories of Tour Commentaries Two　categories on- bus tour commentary Walking tour commentary On-bus　tour　commentary Language : at a higher speed, applying more language skills. Content: Signified landscape, physical landmarks, avenues even a billboard Skills: communication and interpersonal skills. notification: Slow down the bus upon request. Articulate directions: activities, news ,weather Mobile : Set your mobile phone to vibration mode( for coming calls) when you give introduction of a destination. Air conditioner: Adjust the air-conditioning to the moderate temperature. Identify your audience: topics, way to satisfaction Tone: a natural, informal tone is most effective. Stories: Telling alternately fascinating stories about the locals can always appeal to tourists. Information: Reporting on some interesting tidbits, hot news and weather forecast would be very ingratiating. But shun giving commentary on sensitive or disputed political and religious issues. Humor: Applying appropriate and well-placed humor is a more effective way to direct the audience’s attention to the point. Highlight: Give prominence to the highlight.

Caution : Make accurate and appropriate announcement concerning the tour for points of caution. Announce the gathering point and time, your phone number and the vehicle number. Announce free time to explore souvenir shops. Collect all funds for optional excursions.

Walking Tour Commentary Difference:　 distinction between an on-site script and an on-but script. an on—site narration is more intriguing and really brings the tour experience to life because everything is perceptib

le, you have to keep the group well organized, informative, and lot of fun in a surrounding with ball-up. make sure to keep up with the pace of a typical walking tour. Allow guests to take aspects of both tours –narration from a guide and freedom to set their own pace. Safety: mobile phone number, the guests’ safety. Escort your guests throughout the walking tour make their guests aware of these prohibitions and encourage compliance. Tour　Guide　helper:　 A megaphone improves the quality of the tour. Hire an in-site docent if you are not familiar with a certain heritage site. Information: Weave the themes of rich history into a detailed narration, using the effective narrative skills. Narration :educate and inform entertain Make a photo stop

In Conclusion

It goes without saying that navigating a day’s sightseeing is a challenging, and it offers the tour guide an excellent chance to his/her abilities to the full: hospitality, customer service, performing and sales.

Questions for discussion

What areas do daytime sightseeing cover? How many steps a successful daytime tour may take? How many minutes should a tour guide arrive prior to

guests before beginning day tour? Does a tour guide sometimes need to give the driver a

morning wake-up call? Is a tour guide at times responsible for the cleanness

of the bus?

The Visitor Attraction Product

Part II. Text B

Learning Objectives:

1.Get to know the types of Attraction 2.Learn the process of tourism product 3.Understand the key to develop attracti

ons

Four Main Types of attractions Features within the natural environment. Human-made attracting visitors, such as

religious worship, but which now attract substantial numbers of visitors who use them as leisure amenities.

Human-made buildings, structures and sites that are designed to attract visitors and are purpose-built to accommodate their needs, such as theme parks.

Special events.

Service in the Process of Production

The　staff involved in producing and delivering the product are part of the product itself. Their attitudes, behavior and appearance are crucial to the way the product is perceived by the customer.

The　customers themselves are involved in the production process. That service products are not standardized . The　product is perishable and cannot be stored. There is no tangible　product to carry home, which has a number

of implications. The surroundings of the service delivery process are a feature of

the service.

In Conclusion

The key to success in the development of attractions depends on the ability to match the product being offered with the benefits which are sought from the product by the customer.

Questions for Discussion Give some of the main reasons that attractions and

entertainment places are enjoying growing popularity. If you were planning a destination-type resort, how much

attention would you give to its recreation and entertainment features?

Where are the most famous national parks located?( select various countries)

Evaluate the national forest as recreational resources. List the advantages to local people who sponsor a festival that

subsequently becomes attractive to a wider market.

Text A Recording

　　　 　　A　tour　guide’s　___may　shape　tourist’s　　__　of　China　or　at　least　influence　the　___　and　impression　of　them.　In　many　cases　some　commercial　tour　spreads　false,　　___　information　China　due　to　lack　of　___　tour　speeches,　which　presents　a　problem　in　describing　destination　sties　that　call　for　an　immediate　solution.　They　would　therefore　bring　about　　___　effect.　Accordingly,　the　guide　must　provide　guests　with　accurate　information　and　raise　　___　on　the　rich　history　of　China,　hence　to　　___　an　educational　and　　____　tour　experience,　　____their　understanding　of　other　culture　as　well.

Fill in the blanks KEYS

1. The staff involved in producing and delivering the product are part of the product itself. Their ____,___ and ___are crucial to the way the product is perceived by the customer.

2. The customers themselves are ___ in the ___ process. 3.That ___　products are not ___ . 4. The product is ____and cannot be ____. 5. There is no ___product to carry home, which has a number of ___.

6.The ____ of the service delivery process are a ____ of the service.

.

Listen and fill in the blanks

KEYS

The Text and Its Recording Text B

Part III. Listening

The　Natural　History　MuseumThe　Natural　History　Museum

1.Study　the　Words　And　Proper　Names.　2.　learn　how　to　　make　a　walking　tour　commentary3.Listen　To　Dialogue　　And　Answer　The　Questions　　　　Listed　After　The　Dialogue4.Make　Pair　Task　　

The Dialogue and Its Recording

NextSlide

The Natural History museum

Listen to the guide talk about the Natural History Museum in London and complete the extract with the words and phrases she uses.

Ok everybody? We’re now standing outside the main entrance to the Natural History Museum. Which is one of the finest examples of London’s…1…… architecture. The building was designed by the architect Alfred Waterhouse using an iron and ……2… framework hidden behind arches and columns which, if you look closely, are decorated with sculptures of …3…. And plants.

The museum houses a whole host of exhibits of …4… and mammals, as well as insects and plants. There are also…5. devoted to human biology and the origin of species.

You can also visit the …6……where you can find out what it’s like to be in the middle of an earthquake or standing next to a volcano.

Entrance to the museum is 7….. and there’s a …8….., a bookshop and a gift shop if you get hungry or want to buy any souvenirs.

Listening comprehensionKEYS

Part IV. Writing

Guidelines for Issuing Travel DetailsGuidelines for Issuing Travel Details

1.Get　to　know　　the　　Travel　Details2.Sample　3. 　Reply　a　Tourism　letter

Guidelines for Issuing Travel Details

Use the headings to make the information easy to read List the details in columns to make them clear Take care to make sure that there can be no

misunderstanding concerning departure times and dates.

Sample Mrs E Kelk 12 Medway Close Spalding Lincolnshire PE11 4HS Passenger Name Nationality Visa requirements Mrs E Kelk UK Australian Thank you for your payment. Would you please sign and return the enclosed Booking Form in order for us to confirm your booking. If you have already done this, it is not n

ecessary to do so again. Itinerary Please check your itinerary carefully to ensure all details are correct. If you are awaiting hotel confirmations you will be notified in writing once confirmed. Sunday London Heathrow –Sydney 03Oct03 British Airways Ball Economy Dep: Terminal Four 1400 hours Arr: 2045 hours( 04Oct) Check In: 1200 Seat Requests: Assigned at Airport Saturday Sydney-London Heathrow 23Oct03 British Airways BA Economy Dep: 1600 hours Arr: 0455 hours (24 Oct) Check In : 1400 hours Seat Requests: Assigned at Airport Departure tax When leaving Australia you will have to pay a departure tax of AUS $20 ( children under 12 are exempt). This cannot be paid prior to departure from the UK and must be pa

id when leaving Australia. G.M.T.+8 hours in the West+10 hours in the East. Please ensure you are in possession of a 10-year passport which is valid for the duration of your journey.

KEYSPart I Listening ActivitiesListening 1 1. commentaries 2. perception 3. viewpoints 4. exotic 5. canonical

6. negative 7. awareness 8. guarantee 9. entertaining 10 enhance

Listening 2 1 attitudes, behavior appearance 　　　　　2. involved , production process. 3.service ,standard 4.perishable, stored. 5.tangible , implications. 6. surroundings , feature

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Part V. CONSOLIDATION ：

SPEAKING: Tour Commentary READING WRITING: Write a Reply Letter

Speaking: Role play

Prepare a tour guide presentation for a sight in your city of area.

The other students are tourists who are going to ask you some questions.

Writing exercise You receive a letter from an overseas tour operator aski

ng for information about weekend breaks in your city. Use the following phrases to write a reply to the letter.

Thank you for your interest in… I enclose… We specialize in… if you need any further i

nformation… I suggest we+verb ( without to ) I look forward to

hearing from you.

Part VI. Case Problems What should the guide do if some tourists ask to go to the cinema or the

theatre on their own at night? What should be done if tourists ask the guide to take them to the place of

entertainment that are considered illegal in China? What will the guide do if a tourist asks to arrange a visit with his friend in

the destination country? What should the guide do if one tourist is found missing after the visit to a

scenic spot ends?

Word bank 　　Integral　　完整的，整体的 assemble　集合 Odor　　　　气味， 名声 folklore　民间传说 Negotiation　商议，谈判 dissemination　分发 Overview　　总的看法 vibration　　　　振动， 摆动 Illuminate　　照明 ，阐明 irrelevant　　　不相关， 不切提的 Monotonous　单调 无变化的 provocative　　煽动的 Cautionary　　　警戒的 absent-minded　心不在焉的 Jumble　　　混乱 shun　　　　　　　避免 Megaphone　扩音器 participant　　参与者 Prohibition　　禁止 compliance　　依从 Exert　　　　发挥 stink　　　使劳累 　The　Palace　Museum　　故宫 the　Temple　of　Heaven　　天坛 The　Bund　外滩 Jade　–Buddha　Temple　玉佛寺 Shanhaiguan　Pass　山海关 the　Summer　Villa　避暑山庄 Sightseeing　on　the　grassland　草原观光点 Harbin　Ice-Lantern　Show　　哈尔滨冰灯游园会 Imperial　Palace　of　the　Puppet　State　of　Manchuguo　伪满皇宫 Thousand-Buddha　Hill　千佛山 the　jutting-pier　栈桥 Penglai　Pavilion　蓬莱阁 Mt.Taishan　泰山 Ruins　of　the　Great　Wall　Built　by　State　Qi　齐国长城遗址 The　Confucius　Temple　孔庙 the　Confucius　Mansion　 孔府 Surging　wave　pavilion　沧浪亭 Sun　Yet-Sen　Mausoleum中山陵 Huangshan　Mountain　黄山 the　Tangyue　Archways　棠枂牌坊群 Six　harmonies　Pagoda　六和塔 su　Causeway　苏堤 Tengwang　Pavilion　滕王阁 Longmen　Grottoes　龙门石窟 Ruins　of　the　Yin　Dynasty　殷墟 the　Yellow　Crane　Tower　黄鹤楼 The　Chinese　Export　Commodities　Fair　中国出口商品交易会 Solitary　Beauty　Peak　独秀峰 Reed　Flute　Park　芦笛岩 The　Big　Wild　Goose　Pagoda　大雁塔 The　Forest　of　Steles碑林 The　Terra　Cotta　Warriors　and　Horses　of　Qin　秦始皇兵马俑 Mogao　Grottoes　莫高窟 Crescent　Moon　Spring　月牙泉 Great　Buddha　Statue　at　Leshan　乐山大佛Potala　Palace　　布达拉宫 　

Have a nice class!Have a nice class!

Thank You !Thank You !