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TRENTINOLiquid Identities, Perceptions and the Internet Revolution

TSM - Sociometrica

Levico, 30 ottobre 2010

tourism Identities

Motivations to visit Trentino

Trentino? Why not

33,0

14,0 11,5

11,0 9,2 8,0

Trentino and the others

better

worse

Trentino / Alto Adige? Same /different

How Italians see Trentino & Alto Adige

59,4 %

40,5 %

But in Trentino do you speack german?

55,8 %

44,3%

Is it Trentino? Yes!

How Italians see Trentino

55,0 %

45,0 %

Touristic identity

Behaviors before internet

Behaviors with internet

Before internet, you chose the destination

… and then the hotel

Today, the motivations float like bubbles in the air

Thank you

Antonio N. [email protected]

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tourism identity

Travel

trentino alto adige59

internet revolution

tourism identities

motivations float

speack german

othersbetter worse

touristic identity