tourism & leisure - Ιδιώτες€¦ · the tourism sector’s contribution to gdp remained...
TRANSCRIPT
Sectoral Survey - 2nd HALF OF 2017
tourism & le isure
TABLE OF CONTENTS
{12} Usage & reported frequency of visit
{14} Expected costs over the next 12 months compared to last year
{21} Short breaks{16}
{16}-
- {17}
- {19}
- {19}
Winter holidaysWhere they plan to spend their winter holidays
Reasons for spending their winter holidays in Cyprus vs abroadWhere they plan to spend their winter holidays
Reasons for spending their winterholidays abroad vs in Cyprus
{06}
{09}
Industry Economic Overview
Executive summary {23} Research Specifications
*
*
industry economic overview
6
TOURISM: EMPLOYMENT AND UNEMPLOYMENT
NET BED OCCUPANCY RATE BY HOTEL CATEGORYINDUSTRY’S CYCLE AND CONTRIBUTION TO GDP
The tourism sector’s contribution to GDP remained stable over the period of the economic crisis, with increased contribution in the last three years.
2009-2016 clear upward trend for 3*, 4* and 5*. 2009-2012 steady trend for 2*. 2012-2015 downward. 2015-2016 upward trend. 2009-2016 slight upward trend for 1*.
Tourism is a sector exhibiting clear seasonality. Unemployment is decreasing significantly over the latest quarters. The decrease in unemployment is accompanied by a significant increase in employment.
*
* *
INDUSTRY ECONOMIC OVERVIEW
Tourism
TH
OU
SA
ND
S O
F W
OR
KE
RS
TH
OU
SA
ND
S O
F W
OR
KE
RS
20
10
q1
20
10
q3
20
11
q1
20
11
q3
20
12
q1
20
12
q3
20
13
q1
20
13
q3
20
14
q1
20
14
q3
20
15
q1
20
15
q3
20
16
q1
20
16
q3
20
17
q1
20
17
q3
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
20,000
25,000
30,000
35,000
40,000
45,000
Employment - left axis Unemployment - right axis
% G
RO
WT
H R
AT
E
% O
F G
DP
-10%
-5%
0%
5%
10%
15%
0%
1%
2%
3%
4%
5%
6%
7%
8%
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Tourism (% share of GDP) Tourism % growth rate (Y-o-Y)
% O
CC
UP
AN
CY
RA
TE
5* 4* 3* 2* 1*
0
20
40
60
80
100
2009 2010 2011 2012 2013 2014 2015 2016
7
TOURISM ARRIVALS TOURISM REVENUES
2016 was a record year for Tourism revenues. The positive trend continues in the first 9 months of 2017 where a new record is expected.
Arrivals
-20%
-10%
0%
10%
20%
30%
40%
50%
20
13
M0
9
20
14
M0
1
20
14
M0
5
20
14
M0
9
20
15
M0
1
20
15
M0
5
20
15
M0
9
20
16
M0
1
20
16
M0
5
20
16
M0
9
20
17
M0
1
20
17
M0
5
20
17
M0
9
Revenues
-30%-20%-10%
0%10%20%30%40%50%
20
13
M0
9
20
13
M1
2
20
14
M0
3
20
14
M0
6
20
14
M0
9
20
14
M1
2
20
15
M0
3
20
15
M0
6
20
15
M0
9
20
15
M1
2
20
16
M0
3
20
16
M0
6
20
16
M0
9
20
16
M1
2
20
17
M0
3
20
17
M0
6
20
17
M0
9
2016 was a record year for Tourist arrivals. The positive trend continues in the first 9 months of 2017 where a new record is expected.
* *
8
9
EXECUTIVE SUMMARYThe consumers’ habits remain stable compared to the first half of 2017 regarding going out, since the majority of the respondents mention again that they frequently go out for food. As in March 2017, cultural activities are mentioned to be used by a smaller proportion of the population with a lower frequency.
Only one out of four reports intention for winter holidays with duration of more than 3 days, but also nearly four out of ten report intention for relatively shorter winter holidays of less than 3 days duration.
Winter holidays abroad are mainly preferred for visiting friends / relatives and gaining new experiences, in contrast to the winter holidays in Cyprus which are mostly preferred due to a lower cost.
tourism & le isure
12
Without any substantial changes from the March survey, the dining areas (taverns, restaurants) maintain high usage
with relatively high frequency, while the lowest penetrations but with relatively high frequencies are seen at activities of targeted
audiences like playgrounds, sports events and gyms.
13
Usage & reported frequency of visit(Predefined places list)
Taverns Restaurants
Reported frequency of visit
times a month1.8Reported frequency of visit
times a month2.4
Cinema / Theater
Reported frequency of visittimes a month0.8
Concerts / Festivals Club / Bar / Pub
Reported frequency of visit
times a month0.4Reported frequency of visit
times a month2.6
Music stages
Reported frequency of visittimes a month0.9
Playgrounds Sport Events
Reported frequency of visit
times a month2.5Reported frequency of visit
times a month2.3
Gyms
Reported frequency of visit
times a month12.2
U S A G E
79%U S A G E
48%
U S A G E
44%U S A G E
42%U S A G E
38%
U S A G E
35%U S A G E
32%U S A G E
23%
U S A G E
82%
14
The cultural activities (cinema / theatre, concerts / festivals, music
stages) and youth entertainment (club / bar / pub) as in the first half
of 2017, show a weak trend of lower expected expenditure
the next 12 months.
Expected costs over the next 12 months compared to last year
Taverns
Restaurants
Cinema / Theater
Playgrounds
Club / Bar / Pub
Sport events
Concerts / Festivals
Gyms
Music Stages
EXPECT TO SPEND MORE
EXPECT TO SPEND THE SAME(SPONTANEOUSLY MENTIONED)
EXPECT TO SPENDLESS
NON USERS
17%
16%
10%
9%
8%
6%
6%
6%
5%
44%
44%
24%
17%
16%
17%
21%
14%
19%
19%
17%
13%
8%
17%
9%
16%
3%
13%
18%
21%
52%
65%
58%
68%
56%
77%
62%
15
16
Winter holidays(More than 3 days)
Where they plan to spend their winter holidays(Multiple answers)
In Cyprus
Abroad
Not going on holiday
DK/NA
Those who said they would take HOLIDAYS IN CYPRUS (8%)
8%
19%
73%
2%
25% Plan to have winter holidays, more than 3 days
24%
20%
17%
15%
11%
4%
Can’t afford holidays abroad
Cheap accommodation
Family reasons
Don’t have time for long vacations
Own vacation house in Cyprus
I will go to my home village
In Cyprus
Abroad
Not going on holiday
DK/NA
Those who said they would take HOLIDAYS IN CYPRUS (8%)
8%
19%
73%
2%
25% Plan to have winter holidays, more than 3 days
24%
20%
17%
15%
11%
4%
Can’t afford holidays abroad
Cheap accommodation
Family reasons
Don’t have time for long vacations
Own vacation house in Cyprus
I will go to my home village
17• 1 out of 4 report that they
plan winter holidays (of more
than 3 days), either in Cyprus
or abroad.
• The most important reason
for choosing Cyprus is the
expected lower costs.
Reasons for spending their winter holidaysin CYPRUS VS ABROAD
In Cyprus
Abroad
Not going on holiday
DK/NA
Those who said they would take HOLIDAYS IN CYPRUS (8%)
8%
19%
73%
2%
25% Plan to have winter holidays, more than 3 days
24%
20%
17%
15%
11%
4%
Can’t afford holidays abroad
Cheap accommodation
Family reasons
Don’t have time for long vacations
Own vacation house in Cyprus
I will go to my home village
18
8%
19%
73%
2%
25% Plan to have winter holidays, more than 3 days
Those who said they would take HOLIDAYS ABROAD (19%)
Sports events
Visiting friends / relatives
New experiences
Cheap air tickets
Cheap accommodation
Break from the usual
Relaxation / recreation
Visiting museums and sights
Winter sports
40%
29%
13%
12%
6%
6%
5%
2%
1%
In Cyprus
Abroad
Not going on holiday
DK/NA
19
Out of those who mention that they plan winter vacations abroad, 7 out of 10 mention visiting
friends / relatives and gaining new experiences as the main
reasons for going abroad.
Reasons for spending their winter holidays ABROAD VS IN CYPRUS8%
19%
73%
2%
25% Plan to have winter holidays, more than 3 days
Those who said they would take HOLIDAYS ABROAD (19%)
Sports events
Visiting friends / relatives
New experiences
Cheap air tickets
Cheap accommodation
Break from the usual
Relaxation / recreation
Visiting museums and sights
Winter sports
40%
29%
13%
12%
6%
6%
5%
2%
1%
In Cyprus
Abroad
Not going on holiday
DK/NA
Where they plan to spend their winter holidays(Multiple answers)
8%
19%
73%
2%
25% Plan to have winter holidays, more than 3 days
Those who said they would take HOLIDAYS ABROAD (19%)
Sports events
Visiting friends / relatives
New experiences
Cheap air tickets
Cheap accommodation
Break from the usual
Relaxation / recreation
Visiting museums and sights
Winter sports
40%
29%
13%
12%
6%
6%
5%
2%
1%
In Cyprus
Abroad
Not going on holiday
DK/NA
Winter holidays(More than 3 days)
20
21
Short breaks(Up to 3 days)
Where they intent to take short breaks (Multiple answers)
1 in 3 claim an intention for some short breaks
(less than 3 days) either in Cyprus or abroad.
38% Report their intention to take short breaks locally and abroad breaks, up to 3 days
In Cyprus
Abroad
29%
10%
60%I won't go for short excursions
38% Report their intention to take short breaks locally and abroad breaks, up to 3 days
In Cyprus
Abroad
29%
10%
60%I won't go for short excursions
22
IMPORTANT INFO ON TOURISM & LEISURE
“It’s extremely important for any company to associate itself with a credible bank, like Hellenic Bank”
Evan GavasGeneral Manager, Cypin
The Business Division’s primary and perennial goal is to continuously provide upgraded and ever-improving qualitative services to large businesses, public companies and semi-governmental organisations that operate in Cyprus. A basic element in the achievement of this goal is a profes-sional, friendly and effective customer service, as well as the provision of consulting services to address customers’ current and future needs.
The Business Division, in cooperation with other units and departments of the Group, provides integrated solutions which include the full range of products and services:
businessdivision
ContactsΠέτρος Πίλης Business Center 119
(Nicosia, Larnaca & Famagusta)Τ: 22501884 E: [email protected]
Χάρης Μιχαήλ Business Center 219(Limassol & Paphos)
Τ: 25502398 E: [email protected]
Κυριάκος Κουννής Business Center 219(Limassol & Paphos)
Τ: 25502311 E: [email protected]
Μαρία Μπαϊρακτάρη Business Center 219(Limassol & Paphos)
Τ: 25502396 E: [email protected]
yourbusiness
expert
• Overdraft accounts • Long-term loans • Short-term loans
• Hire purchase loans • Factoring facilities • Letters of credit
• Trade finance • Letters of guarantee • Credit cards (company and personal)
23
• Sample Size: 600 Successful Interviews.
• Sample Geographical Coverage: National, person in age group 18 - 70.
• Data Collection Period: December 2017.
• Sampling Methodology: Random Multistage Stratified.
• Data Collection Methodology: CATI.
• Comparisons are presented with March 2017 results.
• Assignment:
• Implementation:
2nd HALF OF 2017
Not all figures add up to 100% due to rounding of percentage estimates and the possible exclusion of “No Answer” and “Don’t know” responses.
RESEARCH SPECIFICATIONS
https://businessblog.hellenicbank.com